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Axe Body Spray

Axe Wants To Shed Its Douchey Reputation And Empower Men

The Huffington Post | James Cave | Posted 01.15.2016 | Style

Axe, the brand that wants to make all men everywhere completely, utterly, irresistibly f*ckable, has cleaned up its act. Gone are the days of spraying...

Axe's New 'Find Your Magic' Ad Promotes A Different Type Of Masculinity

The Huffington Post | Curtis M. Wong | Posted 02.02.2016 | Queer Voices

The popular men's grooming brand Axe is casting the spotlight on a variety of men who don't fit neatly into macho stereotypes for its new "Find Your M...

We Put Axe Against Expensive Colognes To See Which Smells Better

The Huffington Post | James Cave | Posted 10.23.2015 | Style

Say you've promised yourself (and your friends) that you're going to make yourself smell better from here on out. But there are so many options -- in ...

LOOK: You'll Never Guess Which Product Is Featuring A Gay Kiss In Its New Ad

The Huffington Post | Curtis M. Wong | Posted 02.02.2016 | Queer Voices

The Australian version of the popular men's grooming product Axe is featuring a gay kiss in its latest TV commercial. The brand, which is known as...

Thief Steals $18,000 Of Axe Shower Gel, Axe Is Totally Cool With That

The Huffington Post | Andy Campbell | Posted 04.24.2014 | Weird News

Step 1: Manufacture a shower gel that promises "unrelenting female attention and/or late nights." Step 2: Break the news that a thief stole $18,000...

WATCH: Axe Thinks Body Spray, Sex Key To World Peace

Posted 02.03.2014 | Sports

Body spray is the key to world peace? Fragrance and personal hygiene maker Axe has made a name for itself with an advertising strategy that could b...

Body Spray Sparks School Shutdown

Posted 07.28.2014 | New York

A school in Brooklyn was shut down this week following reports of a noxious odor, which turned out to be Axe body spray. In a statement, the Depart...

Axe Commercial Suggests Women's Hotness Is A Danger To Men

The Huffington Post | Julie Zeilinger | Posted 08.02.2013 | Women

Time and time again, Axe has told the masses that their body spray makes men more attractive to women -- who they present as brainless (sometimes head...

WATCH: Axe Hair Ads Prove First Impressions Are Everything

The Huffington Post | Lauren Leibowitz | Posted 05.22.2013 | Style

If you know, or once knew, a thirteen-year-old-boy, chances are you know what Axe Body Spray smells like. While the product's musky scent might come o...

Is New Axe Ad Misogynistic?

The Huffington Post | Ron Dicker | Posted 12.10.2012 | Business

Even if a 2011 Kinsey Institute report says men like to cuddle as much or more than women, Axe men's body spray couldn't resist poking fun at the gend...

WATCH: Axe Markets To Women... With Sex, Of Course

The Huffington Post | Ellie Krupnick | Posted 01.09.2012 | Style

Axe specializes in racy, often offensive ads. Occasionally the men's grooming brand manages to offend Christians, but more often than not it offends w...

What Kind of Person ARE You? Just Ask a TV Advertiser!

Jilly Gagnon | Posted 05.25.2011 | Comedy
Jilly Gagnon

It's been another long day, and all you want is to throw on your night pants, sit back with an adult beverage in hand, and act according to your target viewing demographic.

Stop Calling Scarlett Johansson Fat

Charlotte Hilton Andersen | Posted 05.25.2011 | Media
Charlotte Hilton Andersen

Scarlett, I'm sure you are healthy in a WebMD sense but certainly not in the way that reporters mean it. You partly earn that curvy label by your impressive chest. But I feel compelled to inform you that you are not a "regular girl."