Bloggers have had much to say lately about the difficulties of working women who are raising children and/or managing dual-career marriages, as well as those who are planning to marry or to have children. They've paid less attention to women in their 50s, 60s and early 70s who are confronting work-family pressures, too -- but of a different sort.
Any time there's a potential audience of 76-79 million people, that is just huge! My advice is this: If you want to write the next blockbuster book or series, write in the genre of boomer lit!
It's about 4:00 a.m. at a Love's truck stop in eastern Tennessee off Interstate 40. Diners seem to whisper this time of night. Shoppers in the truck stop quietly shuffle. Staying up all night saves me money and from sleeping outside in a cheap, freezing sleeping bag.
I've got some advice for baby boomer marketers. While we use your products, we aren't thrilled that we have to use them. Marketers need to understand the difference between marketing to a generation and marketing products by using a generational spokesmodel.
I recently had lunch with some close friends and, as we were laughing about the exploits of our children, one of them blurted out 'I really want grandchildren.' As soon as she said it, I immediately chimed in, 'Oh my God, so do I.'
One book called us the "dumbest generation." Another cast Millennials as a breeding ground for an "epidemic" of narcissism. These views ignore many realities about this generation.
This Mother's Day, do something that will leave Mom dazed, and I don't mean leaving the twins with her, last minute, for the weekend or coming clean about the drugs you tried in high school. We'd really rather not know.
The L.A.-Chicago route which also was called "America's Main Street," is literally the main street in Moriarity, New Mexico. It runs parallel to Interstate 40, which I am hitchhiking today.
You've probably heard expressions like "60 is the new 40." The truth is actually that anyone can roll the clock back. All you need is a motivational mindset. Then you, too, can start counting the calendar backwards at each birthday.
On Thursday, a Chinese restaurateur swerved his new Cadillac Escalade to the side of I-15 outside Barstow, Ca. to pick this hitchhiker up on the way to Flagstaff, Az., a six-hour ride drive.
"Don't feel you have to do it all in a day. Seeing one cleaned out room is a powerful motivator to break free from the past!"
Maybe real life has gotten so boring for those constantly entertained by television that we're sure we must have magical powers, because checking in and out of a mind-numbing job is just a little too depressing to accept.
I've just turned 54, and I'm hitchhiking from metro San Francisco to the East Coast. I don't know exactly where I'm going, but I'll be looking for carnival work along the way.
Boomer suicide and substance abuse rates are on the rise. Could it be that we did not face the kind of adversity growing up that creates successful coping skills? Were we raised to be too optimistic, and now find we cannot deal with how it all turned out?
Volunteering represents one of the noblest values that we have as a culture. And if we as individuals and as businesses can make volunteering more visible, our children will be more likely to take up our mantle and continue our important work.
We live better, longer, healthier and happier lives when we are linked with other women in a circle of trust.