Opponents of soda taxes say they don't work. They point to a study from the University of Wisconsin at Madison. Actually, that study showed that soda taxes do work. Weak soda taxes of three percent, without any accompanying public health campaign, work weakly. But, they work. They decrease soda consumption.
While Berkeley is more progressive than many places in the U.S, it is clear that the culture of large-scale student activism has changed. Many claim the youth of today are apathetic. Others say they just engage in different ways. It may also be that exorbitant college fees play a large part in taking the radical edge out of the student population.