We often confuse the words simple and easy. The changes I help people make are generally very simple. However, they are never easy. Just as with diet and exercise, changing behavior involves hard work. It takes time.
I'm sure you've met him, or her. That person who says he'll finish the project tomorrow, but tomorrow never comes. Or the person who promises to call as soon as she gets home, but you never hear from her.
As consumers of financial services products, start to demand that your bank, investment advisor and brokerage join this movement. If they aren't willing to publicly declare what you deserve, you deserve a better company.