Your site may soon be collateral damage in a war between Silicon Valley superpowers. Apple is trying to hurt arch-rival Google while providing a more elegant web experience than user-hostile ad networks have previously allowed. This is a great example of acting in your own self-interest, yet smelling like a rose.
For my entire career I just thought that I was a statistician that was really good at finding the deep insights from data and who could write a bit of code in a few languages. Then, a few months ago I started taking some workshops at one of the hot new "trade schools" that teach code, analytics, marketing, UX and more.