The quest to unlock the potential of big data has sparked a gold rush in many industries. Yet there is growing evidence that opinion may be turning against big data. Some companies are asking whether they will ever be able to create true value from it. The 2014 Garner Hype Cycle refers to a "trough of disillusionment."
Big Data is everywhere and demand for big data expertise across a range of industries will continue to see significant growth in 2016. That's because companies are realizing that capturing and analyzing data about consumers, buyers, suppliers and partners actually works to make the company smarter internally and increase the bottom line.
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