With the recent advances in data management platform (DMP) technology, the new standard for marketing is the complete view of the customer across all screens. It's been promised since the dawn of digital, but it is in fact now coming true.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Data aggregation and collection is now a reality in our online world due to data prevalence and technological advancements. In a global economy, the creation of multiple data privacy laws from country to country is problematic and hinders inclusion and commerce.
I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.
The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.
The technology that most people carry in their pockets in the form of a smartphone makes it increasingly easy for them and their employers to participate in the 5 major trends we see impacting the SMB workplace in 2015.
More than ever, technology and data are playing an instrumental role in how we decide what to invest in and what that means. We can't understand the true needs and the resources available without comprehensive, consistent monitoring and evaluation (M&E).
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
When they arrive, precision therapies may guide each individual's cancer treatments for improved survival and quality of life. Yet today we can generate more information than can be integrated and analyzed.
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
We commissioned Ipsos Public Affairs to poll 1,500 senior executives and business decision-makes across the United States and Europe about the role of data analytics in their companies. We found a number of things that were surprising.
Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.