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Big Data

Which College is the Best Financial Investment?

Trevor Martin | Posted 11.25.2015 | College
Trevor Martin

In particular, it would be very useful for prospective students to know which colleges offer the most bang for their buck, and a good approximation for this goal is to rank colleges by the ratio of student earnings after graduation to their debt at graduation.

The Future of the Internet of Things Is Amazing, If We Don't Muck It Up

Alisa Valudes Whyte | Posted 11.25.2015 | Technology
Alisa Valudes Whyte

For all the promise, there is some serious blood and sweat work to be done to realize the Internet of Things (IoT) future we're all imaging. Not only in terms of continuing technology innovation, but also in solving problems of standardization and protecting IoT systems from hackers.

The Digital Strategy Everyone Should Use To Help Combat ISIS

Anne Zeiser | Posted 11.24.2015 | Technology
Anne Zeiser

We must fervently voice our resolve and courage through an outpouring of compassion. We must not fear, but rather embrace the Syrian refugees. By doing the right thing in the name of humanity, we'll also win the PR and social media war, disproving ISIS's claims about us.

When is Digital Marketing Really Digital Marketing... a Lesson in Customer Centricity

David Sable | Posted 11.23.2015 | Business
David Sable

The reason I am so interested in this story, and the reason I have chosen to lead with it, is not to critique it -- far from it -- but to try to understand why it was billed as a program for the digital age, and just as importantly, try to understand just what "traditional" sampling is and why this was so breakthrough.

The Internet of Things: Biased, Opaque and Unfair

Gary Ebersole | Posted 11.23.2015 | Technology
Gary Ebersole

We don't believe consumers should blindly accept an opaque Internet of Things that is biased to enrich the technical elite at our expense. That's why I co-founded the Open IoT Foundation with a mission to expose data vampires.

The Emergence of Government Innovation Teams

Hollie Russon Gilman | Posted 11.23.2015 | Impact
Hollie Russon Gilman

A new global currency is emerging. Governments understand that people at home and abroad evaluate them based on how they use technology and innovative approaches in their service delivery and citizen engagement. This raises opportunities, and critical questions about the role of innovation in 21st century governance.

2015 State of Analytics - 20 Key Business Findings

Vala Afshar | Posted 11.20.2015 | Technology
Vala Afshar

A 2015 PwC survey of 1,300 CEOs in 77 countries, ranked data mining and analytics as the second most strategically important digital technology and organization capability, only behind mobile technologies for customer engagement.

Data is Not Enough: A Path for Marketers Transformation

Jorge Urrutia | Posted 11.19.2015 | Business
Jorge Urrutia

Unfortunately, for data to drive marketers' transformation, a lot of work still needs to be done. Data is not enough. It is just the starting point in a long journey -with bumps on the road.

How to Ramp Up Your Social Media Presence

Craig Newmark | Posted 11.18.2015 | Technology
Craig Newmark

I've been suggesting for some time now that nonprofits spend more time on social media. One way to do that is to make sure you're sharing what you're up to on Facebook and Twitter, and another way to do that is by targeting your content to your audiences with Facebook's advertising.

The Cloud Is a Vast Storehouse of Consumer Data Collected by Big Business

Gary Ebersole | Posted 11.16.2015 | Technology
Gary Ebersole

When the Rolling Stones sang the classic lyrics "Hey, you, get off of my cloud", we understood the metaphor. It was a cry from a generation reflecting a growing sense of alienation. The demand was clear--respect my personal space and my world view. In that simpler era, a "cloud" was seen as a safe, private place to inhabit.

Creating a Limitless Focus Group

Michael D. Shaw | Posted 11.13.2015 | Business
Michael D. Shaw

Through constant evolution and adaptation to the environment of social media, the Limitless Focus Group provides a space for consumers to engage with brands in a more natural setting while making it easier for marketers to track and predict changes in the marketplace.

Sports: Where Big Data Finally Makes Sense

Dave Ryan | Posted 11.13.2015 | Technology
Dave Ryan

Big data is a notoriously difficult concept for the masses to wrap their heads around. It's a term that triggers a roll of the eyes by all but the most technologically inclined, but its impact on society is being felt more with each passing day. If you know where to look, that is.

Visualizing Our Own Big Data

Illah Nourbakhsh | Posted 11.11.2015 | Technology
Illah Nourbakhsh

Big Data is pervading world, and yet the risk of data is that if access to data is unequal, then the data itself can increase inequality: from have's and have-not's to know and know-not's.

Big Business Uses High-Tech Data Vampires to Spy on Consumers

Gary Ebersole | Posted 11.17.2015 | Technology
Gary Ebersole

If we quietly submit to the data vampire-like IoT offerings from big business, we face a future of an all-knowing corporate Big Brother envisioned by George Orwell.

Standard Deviations: An Interview With Gary Smith

Phil Simon | Posted 11.10.2015 | Books
Phil Simon

More than a century ago, Mark Twain said, "There are lies, damned lies, and statistics." It's a great quote that is more true than ever. As I wrote in Too Big to Ignore, in an era of Big Data, there is tremendous opportunity and arguably more incentive to create, ignore, and pervert information.

The Power of Small Data: Big Data Isn't King

Hollie Russon Gilman | Posted 11.09.2015 | Impact
Hollie Russon Gilman

Sophisticated digital platforms that leverage "small" pieces of information or the data contained within citizens and their localities can strengthen the quality of democracy. Taken together, the following examples illustrate the ability to combine the right data to forge 21st century digital public infrastructure.

Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing

Tom Doctoroff | Posted 11.09.2015 | Business
Tom Doctoroff

The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.

The Effect of Visuals in Daily Business Operations

Alex Ivanovs | Posted 11.07.2015 | Business
Alex Ivanovs

The times when visual content was associated with more 'light-hearted' businesses like entertainment or lifestyle journalism are long gone.

Data Privacy and Security in a Post-Safe Harbor Era

Bob Muglia | Posted 11.23.2015 | Technology
Bob Muglia

Data without borders may be a thing of the past. On Oct. 6, the European Court of Justice declared the Safe Harbor structure to be invalid. Since its establishment, Safe Harbor has provided a simple, legal mechanism to transfer Personal Data outside of Europe to data centers located in the U.S.

Understanding the Power of Web Data: An Interview With Shion Deysarkar of Datafiniti

Phil Simon | Posted 11.03.2015 | Business
Phil Simon

When most people think of data, highly structured Excel spreadsheets come to mind. Many folks are shocked to learn that the vast majority of data today is actually "messier" and unstructured.

Big Health Data, Huge Opportunities

William M. Tierney, MD | Posted 10.30.2015 | Technology
William M. Tierney, MD

In 2000, my doctor found a mass above my left collarbone. It was non-Hodgkin lymphoma which had spread to my chest and abdomen. I was treated with a ...

In The Land of Fairy Tales and Unicorns, Big Data Stands Tall

Yee Lee | Posted 10.29.2015 | Technology
Yee Lee

Where else but Silicon Valley do "Unicorns" munch lazily among Redwood cities, venture capitalists spout fountains gold promising everlasting returns, and entrepreneurial princes try their hand at pulling cash from stone.

This Is Why You're Failing at Big Data

Annie Pettit | Posted 10.28.2015 | Science
Annie Pettit

Big data is rife with missing data. It's incomplete data, and it's complicated data. It needs specialized analytical tools and specialized analysts. But those problems are also not the reason we're failing when it comes to big data.

This Startup Is Like Google For Congress, And Legislators Love It

The Huffington Post | Alexander Howard | Posted 10.27.2015 | Technology

When Rep. Kevin McCarthy expressed his love for Quorum at last week's Congressional Hackathon, he wasn't talking about getting the minimum number of ...

The Right Data

Jerry Nichols | Posted 10.27.2015 | Business
Jerry Nichols

Our challenge as marketers is to navigate the world of big data in order to harness the power of the right data. With this proliferation of data about seemingly each and every brand interaction, it can be both overwhelming and easy to get lost.