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Big Data

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

The Daily Innovator: The Four Innovation Practices That Matter

Amy Radin | Posted 01.28.2015 | Business
Amy Radin

We all know that innovation is easy to talk about, hard to deliver. But what it takes to move from hype, to execution, to real results comes down to just four basic practices.

The Myth of the CMO's Super-Short Shelf Life

Julie Ginches | Posted 01.28.2015 | Business
Julie Ginches

With the recent advances in data management platform (DMP) technology, the new standard for marketing is the complete view of the customer across all screens. It's been promised since the dawn of digital, but it is in fact now coming true.

New Data Reveals Nike's Dominance Among Football Recruits

Kai Sato | Posted 01.27.2015 | Sports
Kai Sato

When the University of Oregon and Ohio State University football teams squared off in the national championship game earlier this month, the undisputed winner was Nike.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

How Data Can Make Our Cities Safer and Smarter

Daniel Arrigg Koh | Posted 01.23.2015 | Technology
Daniel Arrigg Koh

This new model of governing has statistically proven to be a success in Boston. With fewer resources available for more programs, government must be smarter about how it functions.

A Call For NGOs To Embrace Innovation In 2015

Lauren Woodman | Posted 01.22.2015 | Impact
Lauren Woodman

What if organizations paused and considered what technology might unlock, and then began to imagine the operational and organizational structures needed to make the vision possible?

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Why There Is No Absolute Formula for a Great Marketing Plan

Lee Traupel | Posted 01.19.2015 | Business
Lee Traupel

If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their "smartphone."...

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

2015 Oscar Nominations: What the Math Says

Ben Zauzmer | Posted 01.14.2015 | Entertainment
Ben Zauzmer

We've now had months of delightful Oscar speculation: Who's in? Who's out? Who will have the honor of walking the Red Carpet next month, and who will have to watch the Oscars from home?

Can 'User as Owner' Policy Prevent Need for 'Right to Be Forgotten'?

Tanis Jorge | Posted 01.11.2015 | Technology
Tanis Jorge

Data aggregation and collection is now a reality in our online world due to data prevalence and technological advancements. In a global economy, the creation of multiple data privacy laws from country to country is problematic and hinders inclusion and commerce.

(Internet of) Things Can Only Get Smarter

John Bates | Posted 01.09.2015 | Technology
John Bates

I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 01.06.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

5 Major Trends That Will Impact Small And Medium Businesses In 2015

Joyce Maroney | Posted 01.05.2015 | Small Business
Joyce Maroney

The technology that most people carry in their pockets in the form of a smartphone makes it increasingly easy for them and their employers to participate in the 5 major trends we see impacting the SMB workplace in 2015.

The Marketing to Women Landscape for 2015: Trends, Challenges and Implications

Jenny Darroch | Posted 12.31.2014 | Business
Jenny Darroch

In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women.

Contextualizing Big Data for the Everyday Business

Daniel Newman | Posted 12.22.2014 | Business
Daniel Newman

Words like terabyte, petabyte, exabyte and zettabyte among many others have entered the business lexicon holding the hands of big daddy -- yes, we're talking about big data here.

Forget Now -- We Need To Find The Fix For Forever

Ned Breslin | Posted 12.22.2014 | Impact
Ned Breslin

More than ever, technology and data are playing an instrumental role in how we decide what to invest in and what that means. We can't understand the true needs and the resources available without comprehensive, consistent monitoring and evaluation (M&E).

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Big Data: Do You Have a Plan?

Daniel Burrus | Posted 12.17.2014 | Business
Daniel Burrus

Big data analytics is changing every industry. It's a hard trend, and it's spread is inevitable - the question is: how are you succeeding or failing a...

4 Rays of Hope for 'Precision' Cancer Therapies

Deborah J. Cornwall | Posted 12.16.2014 | Healthy Living
Deborah J. Cornwall

When they arrive, precision therapies may guide each individual's cancer treatments for improved survival and quality of life. Yet today we can generate more information than can be integrated and analyzed.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 01.13.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Executive Survey Shows the Benefits of Data Innovation Across the Whole Economy

Victoria Espinel | Posted 12.10.2014 | Technology
Victoria Espinel

We commissioned Ipsos Public Affairs to poll 1,500 senior executives and business decision-makes across the United States and Europe about the role of data analytics in their companies. We found a number of things that were surprising.

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 12.09.2014 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.