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Understanding the Business of Human Curiosity

Advertising Week | Posted 04.21.2016 | Business
Advertising Week

By Ravleen Beeston, UK Head of Sales at Bing Ads Our curiosity about the world is driving increasing pressure on both brands and technology. But why ...

Moving on the Conversation About Mobile. Let's Get Smarter.

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Mascha Driessen, Sr. Director Strategic Search Western Europe, Bing Ads As marketers, if you had a penny for every time you’ve heard someone say...

Make Mom Proud With Smart Mother's Day PPC Strategy

John Gagnon | Posted 04.13.2016 | Business
John Gagnon

There are more than 85 million moms in the U.S. But you and I both know there is only one - our own. Since I was little, the closer we got to Mother...

5 Pretty Awesome, and Unique Google Alternatives Worth Trying

Nancy Laws | Posted 03.30.2016 | Technology
Nancy Laws

As Google continues to evolve, so are the options currently available for those who are interested in a less political option.

Google's Recent Market Share Drop Will Bring Us Closer to the Perfect Search Engine

Eli Schwartz | Posted 03.02.2016 | Business
Eli Schwartz

I recently wrote on SearchEngineLand that after many years of stability, Google's share of the search market dipped a few percentage points, according...

Why Selling SEO Is Unethical in 2016

Brian Ainsley Horn | Posted 01.08.2016 | Business
Brian Ainsley Horn

If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision.

Microsoft Is Trying To Predict The Next President

The Huffington Post | Alexander Howard | Posted 12.09.2015 | Technology

At this point in the 21st century, the jury is still out on whether technology and social media are improving how government works or ruining politics...

Market Your Startup Online For Less Than $20 a Week

R. Kay Green | Posted 09.23.2015 | Business
R. Kay Green

Just started your business on a very limited budget? Like many small businesses, marketing your business can be a very expensive task. Launching a startup is an exciting endeavor but the reality is you need marketing to get the ball rolling.

5 Ways to Make Halloween a Devilish Treat for Your Retail Business

John Gagnon | Posted 09.09.2015 | Business
John Gagnon

Whether you're a traditional Halloween retailer or not, the holiday has some treats in store for you. These tips for stronger paid search marketing could deliver a gravely satisfying Halloween season.

The Story of Localized Marketing - Part II

Max Gladwell | Posted 07.07.2016 | Technology
Max Gladwell

Gretzky's well-known quote is one of the most abused business clichés, but that's because (a) business people love sports analogies and (b) it so perfectly captures the essence of vision.

Five Spa Tips Every Twenty-Something Should Know

Linda Harding-Bond | Posted 06.25.2016 | Style
Linda Harding-Bond

Put Google to work. Type in the search word "best" plus the spa service and your town. Yelp, Insider, Bing, City Search or some other social media review site should pop up with information on a variety of therapists and spa professionals.

Why Do People Hate Everything?

Galanty Miller | Posted 05.26.2016 | Comedy
Galanty Miller

If you Google why do, the first search entry that comes up, that finishes the question for you, is why do dogs eat poop. How does the human brain work? How does the theory of relativity work? Nah.

Tales from Online Reputation Management (ORM)

Alan W. Silberberg | Posted 05.25.2016 | Technology
Alan W. Silberberg

Individuals, Companies, Governments and Brands need to pay careful attention to the correlation between search, social media and reputation control and management.

Is Google Killing Wonder?

Dr. Jim Taylor | Posted 05.26.2016 | Technology
Dr. Jim Taylor

Yes, you may have gotten the answer to your question, and wasn't that so nice and tidy? But at what cost? The question, and any conversation or subsequent mental gymnastics that it might have generated, dies an immediate and unfortunate death.

How to Overcome Brand Habits So Buyers Will Buy Your Products

Ira Kalb | Posted 06.16.2015 | Business
Ira Kalb

One problem marketers find difficult to overcome is how do you get buyers to choose your product when they are in the habit of buying other brands?

5 Steps to Local SEO Success

Max Gladwell | Posted 05.16.2015 | Technology
Max Gladwell

There has never been more ways to find a Starbucks. You can go to the store locator on the website. Chances are, it will be the mobile version, because that's how local search happens more often than not.

3 Surprising Facts to Drive Home and Garden Digital Marketing

John Gagnon | Posted 05.11.2015 | Small Business
John Gagnon

As a retail category, home and garden is massive, and includes home improvement, furniture, decks, landscaping, lawn tools and the like. If you've ever thought about updating your kitchen, you already know this is an expensive retail category.

6 Ways to Deliver Your Best Blog

Ashley Wren Collins | Posted 05.09.2015 | Technology
Ashley Wren Collins

It's 2015. Everything and everyone out there is competing for eyeballs. And when it comes to the Internet, consumers are certainly not lacking for material.

From 21st to 1st: How Google Won in a Saturated Market

Maura O'Neill | Posted 01.16.2015 | Business
Maura O'Neill

As we think about a new idea we shouldn't dismiss existing markets. Often the biggest opportunities are right in front of our face -- whether it is developing a new retail concept or bringing clean water each day to the 2 billion that don't have it.

2 Ways Big Data Can Make You Happier

Alex Banayan | Posted 01.03.2015 | Technology
Alex Banayan

As we offload our basic tasks to our digital assistants, freeing our crowded minds and letting us focus more on things we love--we will be led to a new era of insight, efficiency, and ultimately, happiness.

Gov 2.0 Has Reached Criticality

Alan W. Silberberg | Posted 11.14.2014 | Business
Alan W. Silberberg

As they say, we have come a long way. Whether in government or out; whether an inventor, an engineer, an app designer, a government official, a new media department head; whether in business, government or academia.

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 09.27.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

Yagana Shah

WATCH: Man's Adorable Jig To Wife's Music Will Make Your Week

HuffingtonPost.com | Yagana Shah | Posted 07.11.2014 | Fifty

If you thought nothing could beat the fireworks and passion of a new relationship, think again. This adorable older couple proves the spark can very m...

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

The Booking Battle: OTAs Break Into the Loyalty Market

U.S. News Travel | Posted 08.27.2014 | Travel
U.S. News Travel

Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty -- at the expense of straining relationships with the hotels with which they partner.