Just started your business on a very limited budget? Like many small businesses, marketing your business can be a very expensive task. Launching a startup is an exciting endeavor but the reality is you need marketing to get the ball rolling.
Put Google to work. Type in the search word "best" plus the spa service and your town. Yelp, Insider, Bing, City Search or some other social media review site should pop up with information on a variety of therapists and spa professionals.
Yes, you may have gotten the answer to your question, and wasn't that so nice and tidy? But at what cost? The question, and any conversation or subsequent mental gymnastics that it might have generated, dies an immediate and unfortunate death.
There has never been more ways to find a Starbucks. You can go to the store locator on the website. Chances are, it will be the mobile version, because that's how local search happens more often than not.
As a retail category, home and garden is massive, and includes home improvement, furniture, decks, landscaping, lawn tools and the like. If you've ever thought about updating your kitchen, you already know this is an expensive retail category.
As we think about a new idea we shouldn't dismiss existing markets. Often the biggest opportunities are right in front of our face -- whether it is developing a new retail concept or bringing clean water each day to the 2 billion that don't have it.
As we offload our basic tasks to our digital assistants, freeing our crowded minds and letting us focus more on things we love--we will be led to a new era of insight, efficiency, and ultimately, happiness.
As they say, we have come a long way. Whether in government or out; whether an inventor, an engineer, an app designer, a government official, a new media department head; whether in business, government or academia.
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty -- at the expense of straining relationships with the hotels with which they partner.
No matter where you go on the Web -- be it Google, Bing or Yahoo to search; Twitter or Facebook to social network; or your email provider or favorite shopping sites -- you're giving up a little piece of yourself, and sometimes enough to cobble together your identity.