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Market Your Startup Online For Less Than $20 a Week

R. Kay Green | Posted 09.23.2015 | Business
R. Kay Green

Just started your business on a very limited budget? Like many small businesses, marketing your business can be a very expensive task. Launching a startup is an exciting endeavor but the reality is you need marketing to get the ball rolling.

5 Ways to Make Halloween a Devilish Treat for Your Retail Business

John Gagnon | Posted 09.09.2015 | Business
John Gagnon

Whether you're a traditional Halloween retailer or not, the holiday has some treats in store for you. These tips for stronger paid search marketing could deliver a gravely satisfying Halloween season.

The Story of Localized Marketing - Part II

Max Gladwell | Posted 07.07.2015 | Technology
Max Gladwell

Gretzky's well-known quote is one of the most abused business clichés, but that's because (a) business people love sports analogies and (b) it so perfectly captures the essence of vision.

Five Spa Tips Every Twenty-Something Should Know

Linda Harding-Bond | Posted 06.25.2015 | Style
Linda Harding-Bond

Put Google to work. Type in the search word "best" plus the spa service and your town. Yelp, Insider, Bing, City Search or some other social media review site should pop up with information on a variety of therapists and spa professionals.

Why Do People Hate Everything?

Galanty Miller | Posted 05.27.2015 | Comedy
Galanty Miller

If you Google why do, the first search entry that comes up, that finishes the question for you, is why do dogs eat poop. How does the human brain work? How does the theory of relativity work? Nah.

Tales from Online Reputation Management (ORM)

Alan W. Silberberg | Posted 05.27.2015 | Technology
Alan W. Silberberg

Individuals, Companies, Governments and Brands need to pay careful attention to the correlation between search, social media and reputation control and management.

Is Google Killing Wonder?

Dr. Jim Taylor | Posted 05.26.2015 | Technology
Dr. Jim Taylor

Yes, you may have gotten the answer to your question, and wasn't that so nice and tidy? But at what cost? The question, and any conversation or subsequent mental gymnastics that it might have generated, dies an immediate and unfortunate death.

How to Overcome Brand Habits So Buyers Will Buy Your Products

Ira Kalb | Posted 06.16.2015 | Business
Ira Kalb

One problem marketers find difficult to overcome is how do you get buyers to choose your product when they are in the habit of buying other brands?

5 Steps to Local SEO Success

Max Gladwell | Posted 05.16.2015 | Technology
Max Gladwell

There has never been more ways to find a Starbucks. You can go to the store locator on the website. Chances are, it will be the mobile version, because that's how local search happens more often than not.

3 Surprising Facts to Drive Home and Garden Digital Marketing

John Gagnon | Posted 05.11.2015 | Small Business
John Gagnon

As a retail category, home and garden is massive, and includes home improvement, furniture, decks, landscaping, lawn tools and the like. If you've ever thought about updating your kitchen, you already know this is an expensive retail category.

6 Ways to Deliver Your Best Blog

Ashley Wren Collins | Posted 05.09.2015 | Technology
Ashley Wren Collins

It's 2015. Everything and everyone out there is competing for eyeballs. And when it comes to the Internet, consumers are certainly not lacking for material.

From 21st to 1st: How Google Won in a Saturated Market

Maura O'Neill | Posted 01.16.2015 | Business
Maura O'Neill

As we think about a new idea we shouldn't dismiss existing markets. Often the biggest opportunities are right in front of our face -- whether it is developing a new retail concept or bringing clean water each day to the 2 billion that don't have it.

2 Ways Big Data Can Make You Happier

Alex Banayan | Posted 01.03.2015 | Technology
Alex Banayan

As we offload our basic tasks to our digital assistants, freeing our crowded minds and letting us focus more on things we love--we will be led to a new era of insight, efficiency, and ultimately, happiness.

Gov 2.0 Has Reached Criticality

Alan W. Silberberg | Posted 11.14.2014 | Business
Alan W. Silberberg

As they say, we have come a long way. Whether in government or out; whether an inventor, an engineer, an app designer, a government official, a new media department head; whether in business, government or academia.

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 09.27.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

Yagana Shah

WATCH: Man's Adorable Jig To Wife's Music Will Make Your Week | Yagana Shah | Posted 07.11.2014 | Fifty

If you thought nothing could beat the fireworks and passion of a new relationship, think again. This adorable older couple proves the spark can very m...

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

The Booking Battle: OTAs Break Into the Loyalty Market

U.S. News Travel | Posted 08.27.2014 | Travel
U.S. News Travel

Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty -- at the expense of straining relationships with the hotels with which they partner.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

Tebow Still Ranks Ahead Of All Athletes On This List

Posted 12.04.2013 | Sports

Unable to watch him on the football field in 2013, fans of Tim Tebow went to the web to find him. Despite not playing in a professional football game ...

This Anti-Google Mug Is A Little Desperate, Microsoft

The Huffington Post | Alexis Kleinman | Posted 11.21.2013 | Technology

Are you living in an underground bunker out of fear of the National Security Agency? Are you a Microsoft employee? If you answered "yes" to either of ...

Finding Solutions for Veterans

Stefan Weitz | Posted 01.23.2014 | Impact
Stefan Weitz

One of the most remarkable people I have ever met was a kayaking instructor. Three years ago, floating down the Potomac I found myself talking to a yo...

What Your Search History Says About You (And How to Shut It Up)

Megan Carpentier | Posted 12.31.2013 | Technology
Megan Carpentier

No matter where you go on the Web -- be it Google, Bing or Yahoo to search; Twitter or Facebook to social network; or your email provider or favorite shopping sites -- you're giving up a little piece of yourself, and sometimes enough to cobble together your identity.

This Yale Professor Thinks Bing Is 'A Little Fishy'

The Huffington Post | Tyler Kingkade | Posted 10.07.2013 | Technology

Microsoft's search engine, Bing, wants you to believe users prefer its service to Google's in a blind test by a 2-to-1 margin. Yale University law pro...

An Uncertain Future Awaits Microsoft's Next CEO

Reuters | Bill Rigby | Posted 08.26.2013 | Technology

(Reuters) - The next CEO of Microsoft Corp has one big decision to make: press on with retiring chief executive Steve Ballmer's ambitious plan to tran...