I stood up, my shirt sticking to my chest from sweat, and thought of my students in New York who had their first snowfall that morning. As their teacher, I wished they were here with me and could experience this. Just one day in my shoes would teach them more than a textbook could in a year.
Blake Mycoskie is casual, a bit scruffy, but can hit a camera mark and deliver his company's message in 30 seconds on the nose, like a suited up CEO. He's got a laidback surfer vibe, but speaks with the precision of a fine-tuned press release.
Further on up the road from delivering potted plants to Winn-Dixie, Robert McLaughlin can now feel proud that he's not only done it his way but also had a positive impact on the floral industry and real people on the farms of Central and South America.
When hanging out the other day with my friends Pavlov and Aristotle, they got me thinking about what behaviors students regularly repeat through the years of schooling. They mentioned it might have something to do with those struggling with unemployment.
Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.
In describing how we can "build influence in a world of competing ideas," Butman suggests that we look for "iconic moments," even from childhood, where an insight grabbed hold of you and persists in your thoughts.
Today, skip the Starbucks coffee (it's burnt anyway) and put your dollars towards a cause that you believe in -- because to impart real, meaningful change in the world, people will need to believe that the underlying causes of poverty are solvable. I do.