What is a social influencer? To a brand, a social influencer (typically a blogger) can create new audiences, build brand loyalty among their dedicated following and promote great content that gives context to a product. In addition to having a bigger following than a brand, influencers are also more trusted resources.
Flooding my Twitter trail and buzzing in my ears is all this noise about Iran. From celebratory photos of Tehran's streets following the news of a historic nuclear deal to fearful anti-Iran speech to cultural icebreakers like Shahs of Sunset -there is an effort to show the world the "real" image of Iran.