When Bruce Kramer, a Minnesota professor of education, was diagnosed with Amyotrophic Lateral Sclerosis (ALS) - or Lou Gehrig's disease - in 2010, his world exploded. Kramer began writing a blog to capture the agony of his physical deterioration and his struggle to hold onto the splintered pieces of his life
Collins wrote blog post after blog post about marketing. Testing ideas. Creating videos. Delivering value every time. "I think blogging is a fantastic education in marketing because every single time you put out a blog post, you essentially launch a new concept to your market and see how they respond."
What is a social influencer? To a brand, a social influencer (typically a blogger) can create new audiences, build brand loyalty among their dedicated following and promote great content that gives context to a product. In addition to having a bigger following than a brand, influencers are also more trusted resources.