For busy small businesses, however, the time and resources needed to maintain a business blog can seem to outweigh the benefits. When you're jumping from one demanding client to the next, even finding a few minutes in your day for lunch can feel like an impossibility, much less writing, publishing and sharing the perfect blog post.
In the year and a half I have been blogging about random thoughts, recipes, and parenting lessons I have learned, I have gained a steady stream of good traffic, and I am proud of that. It has been a slow road, full of ups and downs, but I have learned quite a bit from my first semi-successful beginner blog.
Mommy bloggers often get a bad rap among entrepreneurs and other professionals. They're not taken seriously as business women, and are mostly seen as women who sit around blogging about crafts and kids and their daily lives. Sure, they may earn a few bucks on the side doing it, but blogging isn't a "real job" and mom bloggers aren't "real" business women.
I know that blogging feels like an overwhelming task, especially if you're a small business owner with a limited staff, but the enormous opportunity you're missing out on by not having a regular blog is staggering. There is no better way to create customer loyalty AND bring in new clients that is so cheap and efficient.