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The Road to Hell for Any Brand is Paved with Guaranteed Marketing Results

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Every agency has heard so many times: "can you guarantee marketing results?" As soon as I even think the client is serious, I know it's never going...

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 12.13.2014 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

The Perfect Lives of Style Bloggers

Neely Steinberg | Posted 12.09.2014 | Style
Neely Steinberg

What I've learned and what I'm sure I will continue to learn is that I'll probably never be that perfect domestic Goddess. I'll never be able to keep up with a constant schedule of hair salons and nail salons and spinning classes. And, you know what, that's OK.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Quick Fixes for Six Common Blogging Blunders

Casey Wright | Posted 12.05.2014 | Technology
Casey Wright

Whether you're a total noob or an experienced blogger, we all fall victim to these mistakes at some point. Read on to find quick fixes for each blunder.

Top 3 Reasons Authors Should Be Blogging NOW

Dorit Sasson | Posted 12.05.2014 | Books
Dorit Sasson

I'm getting a ton of email and messages through the social media channels asking me to pre-order or buy their book. Many times I don't know who these people are and I'm often annoyed by these pesky messages.

Does Social Media Foment Narcissistic Personality Disorder?

Ira Israel | Posted 12.04.2014 | Technology
Ira Israel

Anyone who measures his or her self-worth by the facade he or she fabricates on the Internet -- or by his or her material possessions and status symbols -- or by the Facebook and Instagram LIKEs he or she receives for posting selfies -- is a disaster looking for a place to happen.

Do You Even Blog?

Ashley Sodosky | Posted 12.02.2014 | College
Ashley Sodosky

In my friend group in college, we have a large amount of overused sayings that we have created and quickly worn out. Lately the fad between us is to s...

5 Reasons Why Baby Boomers Blog

Janie Emaus | Posted 11.30.2014 | Fifty
Janie Emaus

Yes, believe it or not, those of us over 50 really are computer savvy. We may not have grown up with cellphones or laptops, but as the media portrays, we learn quickly. And we are quickly catching up to the Mommy Bloggers.

ABC's of Building Your Blog, and Making Money Doing It

Andre Bourque | Posted 11.28.2014 | Small Business
Andre Bourque

When people think about blogging they think about writing a great blog. Building a great blog is more than just writing, there are lots of great writers out there; you need to build an audience.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 11.26.2014 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

Mom Bloggers Are Brave

Grown And Flown | Posted 11.24.2014 | Parents
Grown And Flown

Putting your parenting out in the public domain is no simple matter. It involves speaking about that which is closest to our hearts to a sometimes embracing, sometimes heartless, and sometimes even hostile public. Is it any wonder that writing about being a parent can breed insecurities where none existed before?

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Journey Toward Writing Fulfillment

S. L. Young | Posted 11.13.2014 | Education
S. L. Young

If a writer writes for themselves and to also convey a viewpoint -- even if others don't agree with it -- then an article has a better opportunity to connect with readers and have greater chances to deliver powerful, purposeful or progressive pieces.

5 Ways You Can Earn a Passive Income on the Internet

Alex Ivanovs | Posted 11.12.2014 | Technology
Alex Ivanovs

Ever since the web became a thing, one of the hottest discussion topics has been "how to make money online", a phrase that you and your friends have seen at least a couple of thousand times, if not a little more.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

Here's Why It's Not Weird for Indian Men to Live at Home With Mom and Dad

Dipti Vaid Dedhia | Posted 11.07.2014 | Women
Dipti Vaid Dedhia

Ever wonder why it's completely normal for Indian guys to live at home with their parents well into their 20s and 30s? Or how even after marriage, they live with their parents and spouse as a "joint family?"

Why I'll Never Write About Kanye West -- Or Cats -- Ever Again

Renee Fisher | Posted 11.05.2014 | Fifty
Renee Fisher

Let's be clear, right off the bat: This is neither a post about cats nor about Kanye West. This is, however, a post about what happens once one writes a blog post that may be less-than-favorable, albeit satiric, about American icons.

5 Blog Promotion Tactics for Small Businesses

Alex Ivanovs | Posted 11.04.2014 | Small Business
Alex Ivanovs

Anyone can become a blogger in literally a couple of minutes, but only those who're dedicated enough to blog on daily basis can hope to achieve some sort of success. The success, of course, translates to opportunities, money-earning capabilities, and the development of your community.

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

Writer's Notebook: The Waiting Game

Lev Raphael | Posted 10.29.2014 | Books
Lev Raphael

I started pub­lish­ing way before email and the Inter­net, and the thing I hated most was wait­ing. Like wait­ing to hear about a story or man­u­script I'd sub­mit­ted. I'd obses­sively check my cal­en­dar and count days, weeks, months.