Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.
The way Tom Ridgeway, VP of Patagonia's Environmental Programs, describes Patagonia's approach to products, it seems like the store has an "eco oath" much like a doctor's hippocratic oath ("First do no harm").
Should we really believe that 20 million people purchasing luxury goods such as jewels, fashion, yachts, private planes and lavish international travel will be a major boost to the U.S. economy! Come, on.