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Book Marketing

Planning an Exceptional Book Signing

Penny C. Sansevieri | Posted 12.01.2013 | Books
Penny C. Sansevieri

Despite the fact that bookstores are closing, authors still want signings and events. Now, more than ever, calendars fill up quickly for events and sp...

Ten Ways to Use Audio to Sell More Books

Penny C. Sansevieri | Posted 11.23.2013 | Books
Penny C. Sansevieri

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Though with all the...

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.12.2013 | Books
Penny C. Sansevieri

Write a review for someone else's book that's similar to yours. Not sure how this relates to your promotion? Well it's called networking and it's just a great idea to always do outreach.

"Do Not Snort on NPR" and Other Tips for Successful Author Radio Interviews

Holly Robinson | Posted 11.09.2013 | Books
Holly Robinson

While most authors fantasize about being on TV whenever we're not dreaming that someday we'll see royalties equal to even half of those earned by that...

Discovery: Another Buzzword We're Wrestling to Understand

Penny C. Sansevieri | Posted 10.22.2013 | Books
Penny C. Sansevieri

The publishing industry (and any industry for that matter) loves to throw out buzzwords. A few years ago it was "platform;" now it's Discovery. You ca...

The Best First Steps to Develop Your Online Platform

Anne Hill | Posted 10.11.2013 | Books
Anne Hill

Platforms are a process, not a static creation. They are a long-term strategic move designed to grow slowly over time, and support your overall career and publishing goals.

The Power of the Goodreads Giveaways

Penny C. Sansevieri | Posted 10.10.2013 | Books
Penny C. Sansevieri

When it comes to marketing a book, never underestimate the power of a book giveaway. Perhaps one of the best ways to kick start book discovery is by o...

Should You Self Publish? From Traditional to Indie and Back Again: One Hybrid Author Tells All

Holly Robinson | Posted 10.07.2013 | Books
Holly Robinson

I just saw my new novel in a bookstore for the first time and nearly cried. Oh, all right, I'll come clean: I did cry. It isn't every day that your dr...

Caution: Do Not Pitch Yourself Like This, Ever

Ashley Ambirge | Posted 10.06.2013 | Business
Ashley Ambirge

I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.

Sell More on Understanding Keywords, Categories, and Amazon's Algorithm's

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

Most of us know Amazon as one of the biggest online stores where you can get everything from the latest tech gadget to your favorite book. But what ma...

Why Having a Platform May be the Only Way to Sell Books

Penny C. Sansevieri | Posted 09.22.2013 | Books
Penny C. Sansevieri

Some years back, the industry starting tossing out the word "platform" like confetti during Mardi Gras. Everyone was using the phrase and it quickly b...

Get Inside the Mind of an Author: Conversing Rather Than Critiquing

Michael Drew | Posted 08.27.2013 | Books
Michael Drew

I was speaking with an executive at a small publishing house who told me that among the many upheavals in publishing, one of the most telling has been the lessening impact of the book review.

How Social Media May Be Killing Your Business

Penny C. Sansevieri | Posted 08.14.2013 | Business
Penny C. Sansevieri

We all hear how important it is to be the King (or Queen) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pint...

How to Get Massive Exposure for Your Business With an iPad Magazine

Denise Gosnell | Posted 08.03.2013 | Business
Denise Gosnell

There are 120 million+ iPad users who are looking for content to read and things to buy through the Newsstand app. This sounds a lot like the Wild West.

Ten Deadly Marketing Mistakes Almost Every Author Makes

Penny C. Sansevieri | Posted 07.23.2013 | Books
Penny C. Sansevieri

People always ask me what's the single biggest mistake authors make. I'm not sure it's just one mistake, though the truth is that one mistake can sink...

Secret to Self-Publishing Success: Write for Young Adults

Deborah Plummer | Posted 06.22.2013 | Books
Deborah Plummer

Undoubtedly, there's been a paradigm shift in how books are published and distributed, and there has been a major paradigm shift in how books are marketed.

Don't Fear Free

Michael Drew | Posted 06.18.2013 | Books
Michael Drew

This is my strategy: get people interested in what you say. You have nothing to lose by introducing your ideas at little or no cost to an audience of people who would want to come back to learn more.

Brain Burps About Books: Lee & Low Reaches High: How a Small, Independent Publisher is Succeeding in Diverse Multicultural Books

Katie Davis | Posted 06.04.2013 | Books
Katie Davis

Subscribe for: iPod, iPhone & iTunes / Zune / Android In this episode you'll hear an interview with Jason Low, publisher at Lee & Low Bo...

The Battle to Save Bookstores

Penny C. Sansevieri | Posted 05.29.2013 | Books
Penny C. Sansevieri

Should publishers step in to save bookstores? The answer, without question, is yes. But it's bigger than that.

10 Fun Ways to Market Your Book While Waiting for Oprah to Notice It

Candace Walsh | Posted 05.11.2013 | Books
Candace Walsh

I had to be my own street team. I had to keep my baby from drowning. I had to do so until it could swim on its own. Here's how I've been marketing my book in innovative ways. You can do the same.

The AWP Conference in Boston: Where Writers Swim Like Fish

Holly Robinson | Posted 05.08.2013 | Books
Holly Robinson

Over 11,000 writers, editors, and publishers turned out this year for the Association of Writers and Writing Programs' Conference, making it one of the biggest literary hootenannies for anyone with a passion for putting words on the page.

"I Have a Ton of Reviews for My Book, but It's Not Selling!"... and Other Mysteries of Book Marketing

Penny C. Sansevieri | Posted 05.07.2013 | Books
Penny C. Sansevieri

Everything is a pathway to something else. If you get a bunch of awards for your book and figure your work stops there, that's a big mistake. Follow the path to something else. At some point at the end of that road you'll likely be selling more books.

Does Blogging Sell Books? Not Exactly, but Here's Why You Should Do It Anyway

Holly Robinson | Posted 05.05.2013 | Books
Holly Robinson

Whether you're a self-published writer or published by a traditional house, the word on the street is the same: Blog like your life depends on it if you want to sell any books. But does blogging really equal book selling?

Pain-Free Social Media for Academics

Anne Hill | Posted 04.27.2013 | Books
Anne Hill

I have several friends who are brilliant, dedicated academics. They write excellent books, teach at colleges and universities, and are standouts in their fields. You might want to know where they are speaking next and what they are currently researching, but you'd be hard-pressed to find them on the web.

The Road to Publication -- Part Four: You're Published, Now What?

S.L. Scott | Posted 04.23.2013 | Books
S.L. Scott

There are so many paths a writer can take leading up to their book's release date. Some authors jump right into marketing while others prefer to sit on the shore of the publishing world waters, content in their accomplishment.