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Book Sales

Getting Published -- and Read -- in Today's Book Market

Barbara Falconer Newhall | Posted 07.11.2016 | Books
Barbara Falconer Newhall

By Barbara Falconer Newhall I thought I knew everything there was to know about getting published: How to write the perfect pitch for my book. How to...

5-Minute Book Marketing

Penny C. Sansevieri | Posted 04.05.2016 | Books
Penny C. Sansevieri

So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors that I work with have day jobs paired with evenings at...

Why Authors Should Be Shameless About Sales (What's Good For The Goose...)

Christina Larmer | Posted 03.31.2016 | Books
Christina Larmer

I occasionally run workshops on self-publishing a novel and in every class there's at least one set of eyebrows that shoot up at the point where I sta...

Reading Books Has Become a Competitive Edge

David Sable | Posted 03.28.2016 | Business
David Sable

Twenty-eight percent of American adults say they have not read a book in the past year - book as in words... be it digital, print, whatever. And while I don't know the matching statistics globally, I imagine most of us are facing the same sad fact.

16 Best People to Follow on Twitter!

Penny C. Sansevieri | Posted 03.15.2016 | Books
Penny C. Sansevieri

These types of lists are always so hard for me. There really are a lot of standouts in this industry, and when I say standouts, I mean it. So in an ef...

Should You Self-Publish or Pursue a Mainstream Publisher?

Loolwa Khazzoom | Posted 03.14.2016 | Business
Loolwa Khazzoom

Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I'll focus on the starting point question of whether to self-publish or pursue a mainstream publisher.

Female Authors Helped Bookstore Sales Rise For First Time Since 2007

The Huffington Post | Alana Horowitz | Posted 02.16.2016 | Business

Print is dead? Think again. American bookstores reported an increase in sales for the first time since 2007, according to newly released data from th...

Fiction vs. Non-Fiction: Which Do You Prefer?

Kristen Houghton | Posted 01.05.2016 | Books
Kristen Houghton

New year, time to review what you're going to be writing in the coming months. Maybe like me you have a project or two already in the works from the previous year and you're working hard to reach a book launch deadline.

What Should Authors Expect to Earn?

Brooke Warner | Posted 12.09.2015 | Books
Brooke Warner

Publishing a first book may be a thing on your bucket list, and if that's the case, and you don't want to think too much about the money, then don't. But if you're serious about earnings and have your sights set on becoming a career writer, writing your first book is not unlike standing at the threshold of a new galaxy.

How to Sell More Books Without Spending a Dime

Penny C. Sansevieri | Posted 10.13.2015 | Books
Penny C. Sansevieri

What has changed is the fact that in order to succeed, you must start with a strong strategy. At the end of the day, nothing else you do will matter if these pieces aren't in place.

Why Marketing Metrics Don't Always Matter

Penny C. Sansevieri | Posted 08.27.2015 | Books
Penny C. Sansevieri

When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.

The Key to Selling More Books: Book Optimization Simplified

Penny C. Sansevieri | Posted 07.08.2016 | Books
Penny C. Sansevieri

There was a time when the internet highway wasn't clogged the way it is now. These days everyone has a website; even the family dog has a social media account to showcase his latest, greatest, doggy accomplishment.

Forget Amazon Rankings and Just Write!

Kristen Houghton | Posted 06.24.2015 | Books
Kristen Houghton

Book sales are very important to an author. It's a nice feeling to see a book into which you've poured heart, soul and an incredible amount of time, produce healthy sales. The problem is that not all places that put up sales and author rankings are equal or tell the whole truth.

Getting Influencers to Notice You

Penny C. Sansevieri | Posted 04.27.2015 | Books
Penny C. Sansevieri

I'm a firm believer that even the most high-profile influencers are reachable if you take the right actions to do so.

The Next Marketing Trend: The Pursuit of Micro-Fame

Penny C. Sansevieri | Posted 03.18.2015 | Books
Penny C. Sansevieri

There's a saying in the music business: if you can't be a hero in your hometown, you can't be a hero anywhere. Bruce Springsteen and Billy Joel both played bars that likely you and I wouldn't be caught dead in.

Get Your Book into Costco (and other specialty stores)

Penny C. Sansevieri | Posted 01.13.2015 | Books
Penny C. Sansevieri

Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product.

Andrew Cuomo's Book Sold A Whopping 945 Hardcovers In Its First Week On Shelves

The Huffington Post | Paige Lavender | Posted 10.22.2014 | Politics

New York Gov. Andrew Cuomo (D) released a new book this week, and it's struggling. In addition to the poor reviews the 500-page political autobiogr...

The Secret Formula to Creating a Bestselling Book

Penny C. Sansevieri | Posted 12.06.2014 | Books
Penny C. Sansevieri

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected?

Print Books Are Still Outselling Ebooks, Despite Dire Expectations

The Huffington Post | Claire Fallon | Posted 10.06.2014 | Books

Fans of print books, who have long lived in fear that their neighborhood bookstore will be rendered obsolete by the ubiquity of ebooks in a matter of ...

The Power to Bid by Title: How One Independent Bookstore Is Innovating This Centuries-Old Model

Steve Mariotti | Posted 11.04.2014 | Books
Steve Mariotti

In 8th-century Baghdad, the warraqueen (those that handle paper) were the paper masters, the human photocopiers, copying texts and creating tomes to fill shelves throughout the Islamic world.

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

How to Turn the Amazon/Hachette Battle Into a Can't-miss Opportunity

Penny C. Sansevieri | Posted 08.10.2014 | Books
Penny C. Sansevieri

It's OK to get mad but encouraging consumers to boycott Amazon is not productive and it won't work.

A Writer's Defense of Amazon

Frank Schaeffer | Posted 08.10.2014 | Books
Frank Schaeffer

As a mid-level author of more than a dozen books and several best-sellers -- would like to offer. I love Amazon and here's why.

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 07.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

How to Research Keywords to Help you Create the Perfect Book

Penny C. Sansevieri | Posted 06.23.2014 | Books
Penny C. Sansevieri

Keywords affect all areas of promotion: from creating the right copy on your website, to placing ads on Facebook that get attention, to developing an irresistible book idea. But more than that, you want to create a book idea that Amazon will love.