What makes a book or author or promotion "pop" or "plop" on screen? For me, humor, a hint of controversy, or a heaping helping of insider advice.
Read Whole Story
E-books are getting all the attention this year, but promotional videos for books have suddenly and quietly become a lot more fun than ever before.
For a while, it's seemed like promotional book videos have been mostly duds. But recently, we've been seeing amazingly cool book video after amazingly...
I've said it before: Readers make great book trailers.
The most watched book trailer on YouTube, with more than ten million hits, was made by a fan....
Books need to come out faster and in all forms -- audio, digital, and enhanced, which means skillfully embedding audio and visuals to enrich, not interrupt, the reading experience.
You can mourn the death of publishing or you can start bushwhacking a new book trail. These women certainly have.
On Tuesday my new book goes on sale at fine bookstores nationwide. For the record, crappy bookstores will also carry it.
What® to Expect When You're...
Next time an editor, publisher, marketer, agent or publicist says, "do something on video that'll go viral," it's a pretty good sign they're a few cards short of a social media deck.
You can see authors smiling on our websites, taking questions on our publisher's web page, chatting on Facebook. And now the author video.
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