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Book Trailers

Book Trailers: The Good, The Bad And The UGH. (VIDEO, POLL)

Denise Brodey | Posted 05.25.2011 | Books
Denise Brodey

What makes a book or author or promotion "pop" or "plop" on screen? For me, humor, a hint of controversy, or a heaping helping of insider advice.

WATCH: Five Great Book Videos (POLL)

The Huffington Post | David Colbert | Posted 05.25.2011 | Books

E-books are getting all the attention this year, but promotional videos for books have suddenly and quietly become a lot more fun than ever before. ...

Cool Book Video: 'Further Adventures In The Restless Universe'

Black Arrow Studio | Posted 05.25.2011 | Books

For a while, it's seemed like promotional book videos have been mostly duds. But recently, we've been seeing amazingly cool book video after amazingly...

WATCH: The 10 Million Views Book Trailer -- Made By A Reader! (POLL)

The Huffington Post | David Colbert | Posted 05.25.2011 | Books

I've said it before: Readers make great book trailers. The most watched book trailer on YouTube, with more than ten million hits, was made by a fan....

Book Trailers and Future of Publishing

Liz Dubelman | Posted 05.25.2011 | Books
Liz Dubelman

Books need to come out faster and in all forms -- audio, digital, and enhanced, which means skillfully embedding audio and visuals to enrich, not interrupt, the reading experience.

Get Famous Fast

Denise Brodey | Posted 05.25.2011 | Books
Denise Brodey

You can mourn the death of publishing or you can start bushwhacking a new book trail. These women certainly have.

WATCH: Read This One, It's Actually Kind of Funny (VIDEO)

The Huffington Post | David Javerbaum | Posted 05.25.2011 | Books

On Tuesday my new book goes on sale at fine bookstores nationwide. For the record, crappy bookstores will also carry it. What® to Expect When You're...

Why Book Trailers Don't Go Viral

Jonathan Fields | Posted 05.25.2011 | Books
Jonathan Fields

Next time an editor, publisher, marketer, agent or publicist says, "do something on video that'll go viral," it's a pretty good sign they're a few cards short of a social media deck.

Making an Author Video

Joseph Kanon | Posted 05.25.2011 | Books
Joseph Kanon

You can see authors smiling on our websites, taking questions on our publisher's web page, chatting on Facebook. And now the author video.