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What Should Christians Do to Change Their Perception?

Phil Cooke, Ph.D. | Posted 11.05.2013 | Religion
Phil Cooke, Ph.D.

Without the Christian community altering their historic principles, or tossing them out altogether, what do you think are the five most important things Christians could do today that would start to change your perception?

5 Tips for Choosing the Best Domain Name

Tom Lowery | Posted 11.03.2013 | Business
Tom Lowery

What's more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development.

The Evolution of Business and the Fall of the Brandosaurus

Merry Carole Powers | Posted 11.03.2013 | Business
Merry Carole Powers

An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.

Millennials and the Workplace: An Interview with Dan Schawbel

Phil Simon | Posted 11.03.2013 | Books
Phil Simon

I recently sat down with Dan Schawbel, a Gen Y career and workplace expert and the Founder of Millennial Branding. His second book, Promote Yourself: ...

Blackberry's Woes and Lessons for Value Migration

Michael G. Jacobides | Posted 10.30.2013 | Business
Michael G. Jacobides

The recent news that Blackberry is "exploring options," possibly including a sale of the business, underlines a significant transformation in our competitive landscape.

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

From Pop-Up to Storefront: Three Lessons From a Pop-Up Store Graduate

Andrew Chau | Posted 10.29.2013 | Small Business
Andrew Chau

After a four-months of construction, we opened the doors of the first Boba Guys store in the heart of San Francisco Mission District this past June. To call the project a labor of love would be an understatement.

Global Strategy in Uncertain Environments

Elizabeth Filippouli | Posted 10.27.2013 | Business
Elizabeth Filippouli

One of the most frequent questions that we are being asked by clients is this one: In a world that is constantly changing how do we expand and enter new markets?

Three Lessons Fashion Can Teach the Energy Industry?

Peter Gardett | Posted 10.26.2013 | Green
Peter Gardett

The utility business can learn from the mixed fortunes of the fashion business over the past decade. Fashion has already undergone disruption to its brands and distribution models.

Doritos at Hempfest

Jim Joseph | Posted 10.21.2013 | Travel
Jim Joseph

Festival goers at Hempfest in Seattle are getting free bags of Doritos Nacho Cheese flavor with a special message on the back of the bags instructing on the proper usage of legal marijuana at the festival.

How to Use Social Media Listening to Build Brand Loyalty

Jayson DeMers | Posted 10.20.2013 | Technology
Jayson DeMers

Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business. Not only is it important for delivering the right products and services, but it plays a big role in establishing a loyal customer base and repeat sales.

Live Tweets, Journalism, Middle East Culture and NPR Branding

Jeremy Harris Lipschultz | Posted 10.20.2013 | Media
Jeremy Harris Lipschultz

As the story in Egypt continues to unfold, mature questions need to be asked about the role of Twitter in news reporting.

Inspiration vs. Manipulation

Merry Carole Powers | Posted 10.19.2013 | Business
Merry Carole Powers

When you stand for something, you inspire. You take a stand for something, usually bigger than yourself, and people relate. It motivates rather than manipulates.

Yahoo! Re-Imagined or Re-Booted? I Am Lost in Translation

David Shing | Posted 10.19.2013 | Business
David Shing

Updating and refreshing a corporation's identity to reflect the change in the marketplace and the character of the business is a delicate but much needed act. We all do it, but the approach varies greatly -- from evolution to revolution.

Would You Hire You?

Merry Carole Powers | Posted 10.14.2013 | Business
Merry Carole Powers

The unemployed must stop believing that they don't have a job. They do. And that job is to get a job. It's a full time, high pressure, high-stakes venture. And as the CEO of that venture, each job seeker must ask a simple yet daunting question: Would you hire you?

Sending Kisses Around the World: What Google Taught Me About the New Age of Digital Marketing

Jane Seo | Posted 10.14.2013 | Business
Jane Seo

With the calming melody of Misty Miller's "Evergreen Love" humming in the background, I watched the computer screen as the sealed letter floated from the ancient palaces in Seoul to the Empire State Building in New York City, and finally into my Gmail inbox.

Disrupted Explores Marketing's Massive Shakeup

Dennis Miller | Posted 10.09.2013 | College
Dennis Miller

The newest generation of consumers has blown traditional marketing to smithereens. According to PR expert Stefan Pollack in his book Disrupted, the "iGen" generation are those born after 1994 and have never known life without computers and mobile devices.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

How Content Strategy Can Help Save Higher Education

Georgy Cohen | Posted 10.06.2013 | College
Georgy Cohen

Gradually, higher ed is realizing that we can't just churn out websites and jump onto social platforms and hope for the best; we have to communicate with purpose if we want to succeed.

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

Branding Lessons From the Royal Couple

Jim Joseph | Posted 09.28.2013 | Business
Jim Joseph

This is the Royal Family, a brand at a bright and shiny moment in its history. There have certainly been other moments before, but in recent memory this was certainly a high point. With refreshed imagery and contemporary messaging, this is a brand set for continued political and social power.

Test of a Great Brand: Does Anybody Hate You?

Nirmalya Kumar | Posted 09.24.2013 | Business
Nirmalya Kumar

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable, nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

Forbes "Jumps The Shark" on Social Media Influence

Jure Klepic | Posted 07.24.2013 | Media
Jure Klepic

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their ...

To Take a Risk Or Not?

Julia Landauer | Posted 09.22.2013 | Healthy Living
Julia Landauer

The benefits of risk-taking aren't just abstract ideas people hope for. Many great successes in our world come from people or groups taking risks. How do we know which risks are the right ones to take?

The Culture Code

Ricardo B. Salinas | Posted 09.22.2013 | Business
Ricardo B. Salinas

The combination of experience and emotion produces what is known as imprint: once it is created, it conditions our mental processes, determining our future behavior. The combination of all our imprints define us as people.