iOS app Android app

Branding

Does Brazil Matter for Brand Owners?

Jonathan Hall | Posted 08.09.2014 | Business
Jonathan Hall

The short answer is yes. The numbers are eye-opening: the fifth biggest country in the world and the sixth richest. Blessed with natural resources and a $7bn luxury market.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 08.06.2014 | Business
AOL BUILD

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

How Important Is a Logo to Your Brand's Success?

Naz Riahi | Posted 08.06.2014 | Business
Naz Riahi

The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.

The 3 Things You Can Do to Help Make a Brand Support Equality

Dr. Alexander Haldemann | Posted 02.02.2016 | Queer Voices
Dr. Alexander Haldemann

Although many brands support LGBT causes without pressure from the public, many do not. Why? Decisions about taking a side on equality often have to do with straight-forward number crunching.

Three Reasons Why Reporters Are Not Writing About Your Business

Richard Lorenzen | Posted 08.04.2014 | Small Business
Richard Lorenzen

As an entrepreneur (especially entrepreneurs without a publicist), knowing how to capture the interest of a reporter is absolutely critical.

Corporate Reputation and Brand Are Two Very Different Things

Bob Deutsch | Posted 08.03.2014 | Business
Bob Deutsch

Judging from how CEOs and other executives talk about how strong their brand is, one gets the impression that they equate having a strong brand with having a good reputation.

5 Ways to Create Content That Makes People Care

Tulani Elisa | Posted 07.30.2014 | Business
Tulani Elisa

Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.

How To Plan A Fiancé-Friendly Wedding

Kristen Green | Posted 07.27.2014 | Weddings
Kristen Green

If when you present your Pinterest board of wedding inspiration to your fiancé, he freaks and says it looks like a little girl's tea party, you may need to be more respectful in your color choices.

7 Essential Steps to Leap into Entrepreneurship

Bobby Umar | Posted 07.21.2014 | Business
Bobby Umar

Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.

Looking for Mr. Good Brand

Michael Ramah | Posted 07.21.2014 | Business
Michael Ramah

Advertising, one of the oldest tools in the brand arsenal, has found new energy, expression and reach by leveraging the power of new media to develop long-format content and to extend their engagement with social media and PR.

Brands: Don't Pay To Be Disliked

Dave Hawley | Posted 07.21.2014 | Business
Dave Hawley

If people will pay one brand to avoid watching another brand's commercials, why are Instagram and Pinterest so eager to irritate their users?

Brand-building Tips for Grassroots NGOs

Barry Segal | Posted 07.21.2014 | Impact
Barry Segal

Guest Post by Gabrielle Francesco Brand development is often the last thing on the mind of an executive director of a grassroots NGOs working in a d...

Choosing the Right Agency

Rick Roth | Posted 07.20.2014 | Business
Rick Roth

You're a marketer needing an agency... it doesn't much matter your size....the complexities of choice exist regardless. The promises of one stop shopping, new media expertise and brilliant work are rampant.

What To Do -- And What To Avoid -- When Branding Your App

Ashish Toshniwal | Posted 05.19.2014 | Technology
Ashish Toshniwal

If you want your app to land some of the most valuable real estate in the industry, it is imperative that you make sure your target audience is emotionally connected with your app's brand.

Signal to Noise: How To Stand Out From The Pack Online

Jayson DeMers | Posted 07.16.2014 | Business
Jayson DeMers

The signal-to-noise ratio has long been an important concept for scientists, engineers, and those who work in associated fields. However, with the increasing amount of digital advertising, online marketing options and tactics, almost any given topic is flooded with information.

This Wedding Planning Step Can Either Make or Derail Your 'I Do'

Kristen Green | Posted 07.15.2014 | Weddings
Kristen Green

What comes first when wedding planning? Announcing your engagement? Nailing down your wedding budget? Hiring a planner? While all of these to-dos certainly need to be checked off your list early on, the first stage in wedding planning is creating your wedding brand.

Chipotle Just Got A Whole Lot More Highbrow

The Huffington Post | Rebecca Hiscott | Posted 05.15.2014 | Business

Starting Thursday, the massive demographic that comprises both burrito-lovers and literary aficionados will find a real treat at Chipotle: Cups and ba...

Why Hire Jennifer? Is a Great Gift for Grads (And for You, Too)

Jesse Kornbluth | Posted 07.14.2014 | Books
Jesse Kornbluth

Why did Richard Lewis write this book? A few years ago, he read cover letters and résumés from job candidates. And was stunned: "They didn't just all look the same, they sounded the same." He knew that couldn't work. You want a job, you must be interesting. Not fake interesting.

How I Got Creative Branding My Small Biz and You Can Too

Deborah J. Levine | Posted 07.13.2014 | Small Business
Deborah J. Levine

Many of us don't see that every detail, like the words we choose, contribute to our brand, even when we think no one's paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

To Email or Not to Email: Is Email Marketing Relevant to your Businesses' Bottom-Line?

R. Kay Green | Posted 07.09.2014 | Business
R. Kay Green

If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or services and achieve sustainable growth in your business?

Why Reaching Millennials Is Essential for Your Brand

Jose Costa | Posted 07.07.2014 | Business
Jose Costa

Millennials are key for the success of your business, but to reap the benefits of a relationship with these new consumers, you have to know what makes them tick.

Why Reinvention Is the Word of the Moment

Russell C. Smith | Posted 07.06.2014 | Impact
Russell C. Smith

Reinvention has unseated innovation as the it word for our times. If you spend any time at all looking for it, you'll notice it's everywhere.

TV Execs Are Furious With Netflix

The Huffington Post | Bill Bradley | Posted 05.07.2014 | TV

Major TV networks are streaming mad. At the Cable Show in Los Angeles last week, TV Executives from various networks, including Nickelodeon, FX, Sh...

Presidents, Products and Brands: Three Critical Lessons

Bob Deutsch | Posted 07.02.2014 | Media
Bob Deutsch

What lessons can we reflect on when pondering the every-four-year spectacle of the wrestling match between the Democratic and Republicans contenders, and what can those teachings tell us about branding in general?