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Branding

Sustainability Leadership Through Branding: A Woman and a Community of 50,000

Graciela Tiscareno-Sato | Posted 07.31.2012 | Small Business
Graciela Tiscareno-Sato

I recently interviewed a woman affecting positive environmental changes through the process of branding. Branding -- as in, corporate branding done by corporate marketers? Yes, but we must understand how she defines branding first.

You Don't -- and Can't -- 'Control' Your Brand

John Friedman | Posted 07.29.2012 | Small Business
John Friedman

Face it: If you're worried what your employees are saying about you on Twitter, your problem is not Twitter. And the same applies to your customers, suppliers, and communities in which you operate.

Thinking About a Return on Meaning

Christel Quek | Posted 07.25.2012 | Business
Christel Quek

When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?

WATCH: Jon Stewart Mocks Bin Laden's Letters

The Huffington Post | Christine Friar | Posted 05.04.2012 | Comedy

With this week marking the one-year anniversary of Osama bin Laden's death, the government released previously-unseen documents that were recovered in...

New Olympic Competition: Hacking the Olympics

Daniel Ben-Horin | Posted 07.03.2012 | Technology
Daniel Ben-Horin

The 2012 Olympics are going to get hacked. We're about to see what happens when an irresistible force -- angry teched-up people linked by social media -- collides with an immovable object -- the corporatized branding colossus known as the International Olympic Committee.

Your Story Is Your Brand

Liz Ryan | Posted 07.03.2012 | Money
Liz Ryan

I nearly shouted. "Everyone says the same things -- savvy, strategic, seasoned, results-oriented, hard-charging, self-motivated, blah blah blah. Adjectives aren't going to do it. You're going to have to tell your story."

Branding and Social Media: The Real Hunger Games

Cory M. Baker | Posted 07.01.2012 | Technology
Cory M. Baker

Long gone are the days when an edgy new idea and a great product were married in a board room and posted on billboards and magazines weeks later for all to see them in the same issue of LIFE, TIME, Newsweek or People.

Can Your Brand See the Future?

Marc Stoiber | Posted 06.27.2012 | Business
Marc Stoiber

Ideas are wonderful things. But they need to be married to technology to come to life. The classic case is Leonardo da Vinci inventing the helicopter, but not having the internal combustion engine to drive it.

In the Era of Online Networking, Offline Connections Are More Powerful Than Ever

Christopher Lee Nutter | Posted 06.26.2012 | Small Business
Christopher Lee Nutter

I run a media consulting business in New York. I have a full roster of (phenomenal) clients. And yet I am not on Facebook. I do not Tweet. I am not LinkedIn.

Strong Brands Depend on Systems and Consistency

Peri Pakroo | Posted 06.24.2012 | Small Business
Peri Pakroo

I'm sure you know the kind of business I'm talking about. It's that place that has an innovative or high-quality product or service, is cute and charming, is obviously run with love and passion, has lovely well-intentioned staff -- but just doesn't have its act together. Sound familiar?

Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Marni Salup | Posted 06.24.2012 | Business
Marni Salup

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns.

Identity Crisis In The Age Of Technology

Nancy Colier | Posted 06.13.2012 | Healthy Living
Nancy Colier

What is causing us to relate to ourself in the third person, to want to turn ourself into a product? Are we afraid that if we don't continually tell the world who we are that we will be invisible?

How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 06.12.2012 | Small Business
Jamie Varon

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.

James Bond Brand Shaken Up: Swigging Heineken in New Movie Skyfall

Susan Harrow | Posted 06.10.2012 | Entertainment
Susan Harrow

Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.

Brand Mascots Speak in Social Media

Val Brown | Posted 06.10.2012 | Media
Val Brown

Social media has created both an opportunity and dilemma for owners of brand mascots, those beloved animated personalities that have smiled back at us from print ads, billboards and TV commercials for decades.

The Future of Music: Free Health Care for Bands?

Ben Lear | Posted 06.10.2012 | Arts
Ben Lear

By providing eye care for bands, Tortoise and Blonde demonstrates the most important element in the band/brand relationship: common purpose.

Sorry, Kindle: The iPad Is The Only Tablet Most People Know

AP | MAE ANDERSON | Posted 06.07.2012 | Technology

NEW YORK (AP) — Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach ...

Reevaluating Ownership

Jennifer Hamady | Posted 06.06.2012 | Small Business
Jennifer Hamady

Trademarks are becoming as common as commas, yet with a far greater impact than overused punctuation. While the legal lockdown of conversational language is progressing, the copyright law and rights are being thoroughly challenged.

Re-thinking a Miami Cultural Institution

Myk Likhov | Posted 06.04.2012 | Miami
Myk Likhov

I spent an outsized portion of last week on a unique experience. It was a four-day Maniacal Business Attack (MBA) orchestrated by COMMON for the W...

Hispanics Lead the Recovery by Occupying Walmart, not Wall Street

Glenn Llopis | Posted 06.02.2012 | Latino Voices
Glenn Llopis

With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics perhaps our greatest hope for a sustained economic recovery.

CEO's: Low Trust Factor? Grab Your Parachute!

Debbie Robins | Posted 05.21.2012 | Business
Debbie Robins

We are in a moral crisis. Our collective trust has been broken and it is time for a values revolution. A moral renaissance, if you will, where how you're doing business is more important than what you're doing.

The Post Jobs Era

Arnt Eriksen | Posted 05.19.2012 | Media
Arnt Eriksen

So the air has set since the first Keynote without Steve Jobs, with the introduction of the new iPad on March 7 -- But something was different, very d...

George Lois's Innovation Bible 'Damn Good Advice'

Andrea Chalupa | Posted 05.19.2012 | Books
Andrea Chalupa

Long considered a legend for giving Esquire's covers in the sixties the force of Picasso's "Guernica," Lois shares his 120 commandments for creativity in Damn Good Advice (for people with talent!).

How to Teach a Client About Pinterest... and Help Yourself While Doing It

Sean X | Posted 05.08.2012 | Business
Sean X

What would be my reason to use Pinterest? What does "success" look like for me? Simple enough: work -- whether it is a client who hires me temporarily to work on marketing strategy, or I am presented with an exceptional opportunity as a full-time employee.

Navajo To Urban Outfitters: Stop Ripping Off Our Name

AP | FELICIA FONSECA | Posted 03.02.2012 | Business

FLAGSTAFF, Ariz. -- The Navajo Nation has sued Urban Outfitters Inc. months after the tribe sent a cease and desist letter to the clothing retailer de...