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Branding

Too Much Information!

Michael Ramah | Posted 08.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

The Importance of Brand Building

Amy Oraefo | Posted 08.25.2014 | Business
Amy Oraefo

What is a brand? Why is it important? Simply put, a brand is your unique fingerprint -- how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional.

8 Ways to Build an Epic Business Idea

Bobby Umar | Posted 08.24.2014 | Business
Bobby Umar

Before you quit your day job, invest tons of cash and try desperately to get on Shark Tank, only to be embarrassed by them, you may want to engage in a few gut-checks.

Meet the Navajo Activist Who Got the Washington Redskins' Trademark Revoked: Amanda Blackhorse

Democracy Now! | Posted 08.19.2014 | Sports
Democracy Now!

Native Americans and other critics of the Redskins' brand have hailed the ruling as the latest sign team owner Dan Snyder will inevitably be forced to drop it.

What Branding Is NOT

N. Kimron Corion | Posted 08.18.2014 | Small Business
N. Kimron Corion

came across a number of people over the years who have positioned themselves as branding experts and persons who can help build your brand. And while some of them have been quite good at what they do, some are just confused; these are the ones that believe that they can help you design a logo and a website and a tagline and call it your brand.

How to Rebrand Your Company: 6 Questions you Need to Ask Yourself

William A. Beachy | Posted 08.18.2014 | Small Business
William A. Beachy

Rebranding your company is a natural occurrence as a company grows and changes. Rebranding can be an uplifting results-driving transformation or a complete disaster for your business.

When In Doubt, Slap Another Logo On It

Stanley Hainsworth | Posted 08.17.2014 | Business
Stanley Hainsworth

A uniquely recognizable logo is the mandatory badge today's brands wield in an effort to reinforce their perpetual supremacy. But really, do we actually need all those stinkin' badges? When is enough too much?

Brand As Human

Bob Deutsch | Posted 08.13.2014 | Business
Bob Deutsch

"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" t...

Why Story Integration Is the Key To The Impact Of A Brand's Social Purpose

Simon Mainwaring | Posted 03.14.2016 | Business
Simon Mainwaring

In a time where everyone has access to the same marketing and social technologies, and new open-source tech and startups pose a daily threat to industry incumbents, a company's values and social-purpose story will be a critical lasting differentiator.

How Many Men Does it Take to Win the World Cup?

Ken Carbone | Posted 08.11.2014 | Sports
Ken Carbone

As we are glued to our widescreen HDTV's, watching every move by today's "fútbol" stars like Ronaldo and Messi, Pelé reminds us that they each have ten other players on "the pitch" and many more on the bench, sharing with our joy in each glorious goal.

Business, PR, Changing Technology and Social Media Storytelling

Jeremy Harris Lipschultz | Posted 08.11.2014 | Media
Jeremy Harris Lipschultz

Keep a close eye on how this plays out in the health field. We've known for more than a decade that aging baby boomers would impact the early part of the century, but the intersection of health care needs and mobile and social media technology was not fully anticipated.

Brand Humanity

Merry Carole Powers | Posted 08.09.2014 | Business
Merry Carole Powers

If you ask me, these key brand principles belong in our personal world every bit as much as the professional sector. After all, we were, each one of us, born the CEO of our own lives.

Does Brazil Matter for Brand Owners?

Jonathan Hall | Posted 08.09.2014 | Business
Jonathan Hall

The short answer is yes. The numbers are eye-opening: the fifth biggest country in the world and the sixth richest. Blessed with natural resources and a $7bn luxury market.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 08.06.2014 | Business
AOL BUILD

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

How Important Is a Logo to Your Brand's Success?

Naz Riahi | Posted 08.06.2014 | Business
Naz Riahi

The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.

The 3 Things You Can Do to Help Make a Brand Support Equality

Dr. Alexander Haldemann | Posted 02.02.2016 | Queer Voices
Dr. Alexander Haldemann

Although many brands support LGBT causes without pressure from the public, many do not. Why? Decisions about taking a side on equality often have to do with straight-forward number crunching.

Three Reasons Why Reporters Are Not Writing About Your Business

Richard Lorenzen | Posted 08.04.2014 | Small Business
Richard Lorenzen

As an entrepreneur (especially entrepreneurs without a publicist), knowing how to capture the interest of a reporter is absolutely critical.

Corporate Reputation and Brand Are Two Very Different Things

Bob Deutsch | Posted 08.03.2014 | Business
Bob Deutsch

Judging from how CEOs and other executives talk about how strong their brand is, one gets the impression that they equate having a strong brand with having a good reputation.

5 Ways to Create Content That Makes People Care

Tulani Elisa | Posted 07.30.2014 | Business
Tulani Elisa

Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.

How To Plan A Fiancé-Friendly Wedding

Kristen Green | Posted 07.27.2014 | Weddings
Kristen Green

If when you present your Pinterest board of wedding inspiration to your fiancé, he freaks and says it looks like a little girl's tea party, you may need to be more respectful in your color choices.

7 Essential Steps to Leap into Entrepreneurship

Bobby Umar | Posted 07.21.2014 | Business
Bobby Umar

Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.

Looking for Mr. Good Brand

Michael Ramah | Posted 07.21.2014 | Business
Michael Ramah

Advertising, one of the oldest tools in the brand arsenal, has found new energy, expression and reach by leveraging the power of new media to develop long-format content and to extend their engagement with social media and PR.

Brands: Don't Pay To Be Disliked

Dave Hawley | Posted 07.21.2014 | Business
Dave Hawley

If people will pay one brand to avoid watching another brand's commercials, why are Instagram and Pinterest so eager to irritate their users?

Brand-building Tips for Grassroots NGOs

Barry Segal | Posted 07.21.2014 | Impact
Barry Segal

Guest Post by Gabrielle Francesco Brand development is often the last thing on the mind of an executive director of a grassroots NGOs working in a d...

Choosing the Right Agency

Rick Roth | Posted 07.20.2014 | Business
Rick Roth

You're a marketer needing an agency... it doesn't much matter your size....the complexities of choice exist regardless. The promises of one stop shopping, new media expertise and brilliant work are rampant.