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Branding

What Does Love Mean to Brands?

Sean X | Posted 04.25.2012 | Business
Sean X

Love. Often people give presentations about "brand" love and cite companies like Apple, or Starbucks, or Virgin. Guess what? No other brand is Apple, ...

If "Corporations Are People, Too [My Friend]," Shouldn't They Behave Ethically?

Peter Smirniotopoulos | Posted 04.24.2012 | Business
Peter Smirniotopoulos

Corporations can take the lead in reforming their policies and practices, and re-positioning their branding accordingly -- thereby elevating the public's perception of their products and services -- as Good Corporate Citizens.

You've Got... Personal Branding

The Huffington Post | Posted 02.07.2012 | Small Business

TV Host and business guru Donny Deutsch discusses how individuals brand themselves in the digital age....

Super Bowl Hangover: Is the NFL Brand at Risk Due to Concussion Lawsuits?

Christian Moritz | Posted 04.02.2012 | Sports
Christian Moritz

If NFL rules continue to reduce the number and ferocity of hits the equity of the football brand will decrease. This will open the door for other sports with bravado, warrior and hero identities to grow.

You've Got... Jim Stengel

The Huffington Post | Posted 01.31.2012 | Small Business

Branding guru Jim Stengel discusses why Super Bowl advertising is vital for companies looking to establish their brand....

Want to Win Voters, Members or Media? Think iPod, Beer, Snack Food

Christian Moritz | Posted 03.13.2012 | Business
Christian Moritz

Successful candidates have a singular, clear, memorable position. Whether it's Reagan's quotes on the size of the government or Clinton's "It's the economy, stupid." Anybody remember what single-term President George H. W. Bush stood for?

How to: Strengthen Your Twitter Brand Strategy in Time for the New Twitter Pages

Maya Grinberg | Posted 02.19.2012 | Business
Maya Grinberg

Here's what you can do in the meantime to continue developing your follower audience on Twitter.

Plan on Giving Your Clients a Holiday Gift?

Andrea Sittig-Rolf | Posted 02.13.2012 | Business
Andrea Sittig-Rolf

With this opportunity comes many gift-giving-etiquette questions and like most business opportunities, you can easily look foolish if you're not aware of the strategy involved.

Norquist -- Rats in the Belfry

Alan Siegel | Posted 02.08.2012 | Politics
Alan Siegel

The problem with Norquist's brand definition is that it portrays the Republican Party as a "brand" that is strangled with the inability to compromise and effectively address the critical issues facing the country.

How to Increase Your Personal Effectiveness at Work

Donna Flagg | Posted 02.08.2012 | Business
Donna Flagg

There is a critical relationship between management, marketing and training, which is key to creating cohesion across the front end of a business, and which then in turn determines the strength of the force behind sales.

Jeff Straughn of BSG: It's About Cee Lo Green, Abigail Breslin and the Perfect Cabernet

E. Nina Rothe | Posted 02.05.2012 | Celebrity
E. Nina Rothe

Stepping into the offices of Brand Synergy Group in the heart of Union Square in NYC feels a lot like arriving at a Zen garden of uber-cool and fam...

eBooks: The New Darlings of Small-Business Branding

Karen Leland | Posted 02.01.2012 | Small Business
Karen Leland

I still find that many small business owners are confused about the part eBooks play in their overall marketing plan. Here are the four most common questions I get asked about using eBooks to build a small business's brand.

Startups Steal The Spotlight On Ad Age's Annual "Hottest Brands" List

The Huffington Post | Alicia Ciccone | Posted 11.30.2011 | Small Business

Ad Age recently released its annual list of America's Hottest Brands. And though corporate names like Sharpie, Dove and Chevrolet top the list, severa...

Small Business Media Attention: 5 Ways To Get It

Dan Schawbel | Posted 01.09.2012 | Small Business
Dan Schawbel

One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.

Can Corporate Sponsorship In Schools Can Harm Students?

2011-03-16-Screenshot20110316at9.39.25AM.jpeg | Joanna Lin | Posted 01.09.2012 | Education

This article comes to us courtesy of California Watch. For schools facing shrinking budgets, a branded scoreboard on the football field or advertis...

The Fraud of Authentic Leadership

Elise Lelon | Posted 01.09.2012 | Business
Elise Lelon

Leaders who describe themselves as "authentic" are like sentences that start with, "To be honest." Whenever big cheeses proclaim "authentic leadership" as their effective guiding principle, chances are they're not so authentic, and they may not be effective or principled either.

The Future of the Web: Brand Content & Browsers

Matt Spangler | Posted 01.02.2012 | Technology
Matt Spangler

The next great American novel -- is that what brands are now hunting? What's your dream? What's your story? Because that's what you're selling. That's the future of the web.

The Impact of MEdia

Irene Tanner | Posted 01.01.2012 | Style
Irene Tanner

Having spent a lifetime studying mans' true spiritual nature, I would be the last to insist that what emanates from the heart takes second place to physical appearance. Or vice-versa.

For the Love of Birds

David Yarnold | Posted 12.25.2011 | Green
David Yarnold

As far as brands go, birds are stunningly enduring. Sure, the new iPhone 4S is cool, but it'll be will it still be as awesome in five years? The Bald Eagle certainly will.

Friday Talking Points -- I Am A 99 Percenter

Chris Weigant | Posted 12.14.2011 | Politics
Chris Weigant

The Occupy Wall Street protest continues. So far, its staying power has surprised and enthused a large swath of America, and surprised and bemused mu...

When the CEO Pioneers Profitable Design

Soren Petersen | Posted 12.14.2011 | Business
Soren Petersen

Co-written with Peter Phillips Apple, Nike, Virgin, BMW, Herman Miller and John Deere -- all these successful firms leverage design at the CEO level ...

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Book Review: Microstyle: The Art of Writing Little

George Mocharko | Posted 12.09.2011 | Books
George Mocharko

Through status updates, instant messages, and "tweets," we have all had to adopted new ways of getting the word out as briefly and as memorable as possible.

New Book: 'Boomers Into Business'

San Francisco Chronicle | Posted 12.03.2011 | Fifty

Lisa Orrell, The Promote U Guru, an award-winning Branding and Marketing Expert, Certified Success Coach, Speaker and Author, has just released her th...

Is the Chief Marketing Officer Role Giving Way to the Chief Community Officer Role?

Brad McLane | Posted 12.02.2011 | Business
Brad McLane

We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.