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Branding

What To Do -- And What To Avoid -- When Branding Your App

Ashish Toshniwal | Posted 05.19.2014 | Technology
Ashish Toshniwal

If you want your app to land some of the most valuable real estate in the industry, it is imperative that you make sure your target audience is emotionally connected with your app's brand.

Signal to Noise: How To Stand Out From The Pack Online

Jayson DeMers | Posted 07.16.2014 | Business
Jayson DeMers

The signal-to-noise ratio has long been an important concept for scientists, engineers, and those who work in associated fields. However, with the increasing amount of digital advertising, online marketing options and tactics, almost any given topic is flooded with information.

This Wedding Planning Step Can Either Make or Derail Your 'I Do'

Kristen Green | Posted 07.15.2014 | Weddings
Kristen Green

What comes first when wedding planning? Announcing your engagement? Nailing down your wedding budget? Hiring a planner? While all of these to-dos certainly need to be checked off your list early on, the first stage in wedding planning is creating your wedding brand.

Chipotle Just Got A Whole Lot More Highbrow

The Huffington Post | Rebecca Hiscott | Posted 05.15.2014 | Business

Starting Thursday, the massive demographic that comprises both burrito-lovers and literary aficionados will find a real treat at Chipotle: Cups and ba...

Why Hire Jennifer? Is a Great Gift for Grads (And for You, Too)

Jesse Kornbluth | Posted 07.14.2014 | Home
Jesse Kornbluth

Why did Richard Lewis write this book? A few years ago, he read cover letters and résumés from job candidates. And was stunned: "They didn't just all look the same, they sounded the same." He knew that couldn't work. You want a job, you must be interesting. Not fake interesting.

How I Got Creative Branding My Small Biz and You Can Too

Deborah J. Levine | Posted 07.13.2014 | Small Business
Deborah J. Levine

Many of us don't see that every detail, like the words we choose, contribute to our brand, even when we think no one's paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

To Email or Not to Email: Is Email Marketing Relevant to your Businesses' Bottom-Line?

R. Kay Green | Posted 07.09.2014 | Business
R. Kay Green

If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or services and achieve sustainable growth in your business?

Why Reaching Millennials Is Essential for Your Brand

Jose Costa | Posted 07.07.2014 | Business
Jose Costa

Millennials are key for the success of your business, but to reap the benefits of a relationship with these new consumers, you have to know what makes them tick.

Why Reinvention Is the Word of the Moment

Russell C. Smith | Posted 07.06.2014 | Impact
Russell C. Smith

Reinvention has unseated innovation as the it word for our times. If you spend any time at all looking for it, you'll notice it's everywhere.

TV Execs Are Furious With Netflix

The Huffington Post | Bill Bradley | Posted 05.07.2014 | TV

Major TV networks are streaming mad. At the Cable Show in Los Angeles last week, TV Executives from various networks, including Nickelodeon, FX, Sh...

Presidents, Products and Brands: Three Critical Lessons

Bob Deutsch | Posted 07.02.2014 | Media
Bob Deutsch

What lessons can we reflect on when pondering the every-four-year spectacle of the wrestling match between the Democratic and Republicans contenders, and what can those teachings tell us about branding in general?

5 Things You Must Know About Branding Your Small Business

Ian Mills | Posted 06.28.2014 | Small Business
Ian Mills

Every communication about your brand should articulate what is best and most compelling about you. By uniting research, design, and message consistency you can develop long-lasting and profitable relationships with your ideal prospects.

What Brand Strategists Can Learn From Celebrities

Bob Deutsch | Posted 06.28.2014 | Business
Bob Deutsch

We live in a performance-based culture where celebrities are our kings and queens. Therefore, It can be instructive for marketers to understand the dy...

Cause Vs. Purpose

Merry Carole Powers | Posted 06.28.2014 | Business
Merry Carole Powers

A cause is based on a desire to stop something. A purpose is rooted in a desire to start something. Cause is charity. Purpose is empowerment. A cause is your nemesis. A purpose is your muse. Should we break it down? Let's use hunger as an example.

Here's How #myNYPD Could Be Saved

Beverly Macy | Posted 04.28.2014 | Media
Beverly Macy

After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong. So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?

The Happy Meal: Fast Food's Greatest Invention

Troy Johnson | Posted 04.23.2014 | Comedy
Troy Johnson

Of all the fast food gimmickry in the world, the Happy Meal is the greatest. Other fast food chains tried to be clever and baroque with the name of t...

Why Boutique Marketing Firms Give Brands the Biggest Bang for Their Bucks

Shawn Prez | Posted 06.22.2014 | Small Business
Shawn Prez

Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.

Your 'Brand' Is the One Sentence People Say About You Behind Your Back

Mark Drapeau | Posted 06.21.2014 | Business
Mark Drapeau

A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.

5 Graphic Design Tips for Social Media

Zach Kitschke | Posted 06.21.2014 | Small Business
Zach Kitschke

Learning the basics of graphic design will help you create stand-out posts for your Facebook page, spread the word with engaging blog graphics and gen...

Start Your Marketing Strategy With One Word

Scott MacFarland | Posted 06.18.2014 | Business
Scott MacFarland

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word.

100 Days to Define Branding

Sarah Fudin | Posted 06.18.2014 | Business
Sarah Fudin

"What is that?" -- or a polite nod -- are common reactions when I explain that over the past eight months I've been working toward my Master's in Bran...

Twilight of the Brands? Not Really

Tom Silva | Posted 06.16.2014 | Business
Tom Silva

A few weeks ago, The New Yorker's business maven, James Surowiecki set off a tremor in the marketing world when he penned a widely circulated essay called "Twilight of the Brands."

3 Memorable Ways to Launch a Product to Wow Customers

Cassie Hughes | Posted 06.11.2014 | Business
Cassie Hughes

What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.

The Art of Y(vonne) Sangudi: The Next Great Songstress

Alex Schattner | Posted 06.09.2014 | Entertainment
Alex Schattner

Exclusive: Yvonne Sangudi is a world-class singer, just ask former first lady Laura Bush, President Kikwete (Tanzania), or President Sirleaf (Liberia...