To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?
The art of alcohol distillation dates back to some of the earliest civilizations. Today, the practice continues and we highlight some of the coolest places in the world to sip on spirits while gaining an insider view on how they're made.
In today's day and age the general public at large cannot be won over by just a paid message from a beloved celebrity figure. Those days are over. That is no longer a guarantee alone to capture our attention. We get the game.
The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.
In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.
It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."