iOS app Android app

Branding

Defending Your Customers

Jim Joseph | Posted 06.04.2014 | Business
Jim Joseph

It's been a fascinating few weeks in marketing with an interesting phenomenon emerging that I hope becomes the norm.

How to Expand Your Career Abroad

Dorie Clark | Posted 04.21.2015 | Small Business
Dorie Clark

Building an international career is a dream for many professionals. But - unless you work for a large multinational - it may seem impossible. How can ...

How to Brand Yourself as a Business

Emily Nolan Joseph | Posted 06.01.2014 | Business
Emily Nolan Joseph

If you are interested in learning how to brand yourself, learn to use these five action items to grow a strong brand that attracts smart and loyal followers.

How To Reinvent Yourself By Being Your Own Brand

John Tarnoff | Posted 06.01.2014 | Fifty
John Tarnoff

'After 50, you have to chase your own brand, and become your own kind of leader.' This is Lori Bitter's advice to Boomers contemplating (or being forced to contemplate) a career reinvention.

3 Things Louis C.K. Can Teach Nonprofits & Changemakers About Living Your Brand Online

Pauline Zalkin | Posted 05.28.2014 | Impact
Pauline Zalkin

What makes Louis C.K. stand out from the pack of other celebrities and pundits sounding off in my inbox? And what can nonprofits learn from that?

New Look, Same Great Mission

Neil Mulholland | Posted 05.26.2014 | Impact
Neil Mulholland

This week, we began a new chapter in our story at the National Park Foundation. We have unveiled a new look -- one that underscores our role as the n...

How Should Brands Choose Online Influencers?

Daniel Newman | Posted 05.25.2014 | Business
Daniel Newman

Reach means nothing if nobody is listening.

The Top 4 Reasons Why Your Blog Is Boring

Tulani Elisa | Posted 05.24.2014 | Media
Tulani Elisa

Keep your posts short and to the point. What was the average attention span in 2013 you ask? Eight seconds. EIGHT SECONDS! There's really not much more to say about that.

Art of Making Money: Sell The Sizzle

Shaahin Cheyene | Posted 05.20.2014 | Business
Shaahin Cheyene

Art of making money: Sell the sizzle, not the steak. This is part one of a 12 part series on the art of making money, a fast paced system for the g...

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

Brand Nation

Michael Drew | Posted 05.19.2014 | Business
Michael Drew

Branding can be thought of as shorthand for what a person knows about you -- your reputation, your reliability, your product. Yes, it's been overuse...

The 5 Coolest Distilleries in the World

Vayable | Posted 05.13.2014 | Travel
Vayable

The art of alcohol distillation dates back to some of the earliest civilizations. Today, the practice continues and we highlight some of the coolest places in the world to sip on spirits while gaining an insider view on how they're made.

The Brilliance Behind President Obama's Feature on 'Between Two Ferns'

Kofi Frimpong | Posted 05.12.2014 | Entertainment
Kofi Frimpong

In today's day and age the general public at large cannot be won over by just a paid message from a beloved celebrity figure. Those days are over. That is no longer a guarantee alone to capture our attention. We get the game.

6 Tips for Making Your Pop-up Pop

Cassie Hughes | Posted 05.12.2014 | Business
Cassie Hughes

From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. ...

How Older Brands Can Reach New, Younger Audiences Through Social Media Branding

Carol Han | Posted 05.11.2014 | Business
Carol Han

The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 05.08.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

Made In Detroit

Rana Florida | Posted 05.10.2014 | Detroit
Rana Florida

Detroit's fall from grace -- from its ruins porn to its obesity rankings, from its crime rate to its bankruptcy -- has all been exposed in the lurid glare of publicity.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Ainsley Horn | Posted 05.07.2014 | Small Business
Brian Ainsley Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

Brands Rise as Media Companies

Daniel Newman | Posted 05.06.2014 | Business
Daniel Newman

It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."

How to Engage Readers With Your Facebook Page

Fauzia Burke | Posted 05.06.2014 | Business
Fauzia Burke

Just when you thought you were all set to promote your book on your website, I'm writing to you about making your Facebook fan page shine. Spending ti...

Whoever Runs Taco Bell's Twitter Account Deserves A Raise

The Huffington Post | Sara Boboltz | Posted 02.28.2014 | Business

Taco Bell, which continues to extract product ideas through focus groups apparently comprised of starving potheads, has been killing it on Twitter for...

Diving Into the Mobile Web - How Brands Can Optimize in 2014

Shawn Prez | Posted 04.28.2014 | Business
Shawn Prez

The age of e-commerce is fully upon us and the rage is all mobile. As smartphone and tablet use continues to grow, businesses without mobile-optimized websites risk losing out on potential sales.

The Race to Earn Readers on Owned Media

Daniel Newman | Posted 04.26.2014 | Business
Daniel Newman

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

6 Titillating Tips on Blogging for Your Nonprofit

Varda Epstein | Posted 04.27.2014 | Technology
Varda Epstein

Consider the difference between: How I taught my dog to beg and Begging will get you everywhere. The first is ho-hum, the second piques the interest. You can't help but want to read the rest.