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Branding

4 Things You Can Do to Brand Yourself Like a Big C-Suite Executive

Jeffrey Hayzlett | Posted 11.29.2014 | Business
Jeffrey Hayzlett

Did you know that it's harder to get a seat in the c-suite than it is to become a professional sports player? The c-suite is such an elusive club that the leaders in it seem to be elusive themselves. Even the headliners like Richard Branson and Bill Gates still have an air of elusive

How to Build Your Brand Through Storytelling

Brian Horn | Posted 11.29.2014 | Small Business
Brian Horn

Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear.

10 Social Media Mistakes That Could Be Hurting Your Brand

| John Boitnott | Posted 09.26.2014 | Small Business

As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to...

Home Depot's Sloppy Mistakes Tarnish Its Once Bold Brand

Kellie Cummings | Posted 11.25.2014 | Business
Kellie Cummings

The days when companies could afford to focus inward during a crisis and wordsmith press releases are gone. This time, Home Depot's mistakes won't cause an immediate customer revolt, but those mistakes did tarnish the brand in the most subtle of ways.

At UN General Assembly, Global Health Projects Are Big Business

The GroundTruth Project | Posted 11.25.2014 | Impact
The GroundTruth Project

In the last decade or so, public-private partnerships have changed the landscape of how the world thinks about aid and development, helping to cement a move toward greater privatization.

Let's Talk About Luxury

Christa Dowling | Posted 11.23.2014 | Women
Christa Dowling

Throughout centuries luxury has had a meaning of the absence of vulgarity. There are many quotes of how people understood Luxury. Here are some of these quotes through centuries from businessmen, poets, writers, artists and others...

The Basics Of Personal Branding - Five Simple Questions Before You Start

Brian Horn | Posted 11.23.2014 | Small Business
Brian Horn

The world of business is one tough place - a realm where only the fittest survive. So whether you're starting a small business, are an entrepreneu...

Applying Anthropology Concepts to Business Models

Jure Klepic | Posted 11.21.2014 | Small Business
Jure Klepic

Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

High Heels or Sensible Flats?

Nancy Graham Holm | Posted 11.19.2014 | Style
Nancy Graham Holm

Women's footwear has its own history. "Heels" as a type has fallen in and out of popular fashion several times since WWII, most notably in the late 1990s when lower heels and even flats prevailed. Now we hear that "flats are back!"

How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 11.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

A Lesson in Crisis Communications, Courtesy of DiGiorno

Katrina Sands | Posted 11.10.2014 | Business
Katrina Sands

It's a PR and moral nightmare, and the deepest fear of most handlers of a brand's social media presence. It's also one of the most easily avoided, and most difficult to fix: the ever-present Twitter Blunder.

The Luxury of Inconvenience: Consumerism in the Age of "Time is Money"

Chloe Sharfin | Posted 11.09.2014 | Business
Chloe Sharfin

We're indulging in the luxury of inconvenience -- saving time on the tasks we care less about and spending added time on what fulfills us and ultimately makes us happier -- and that's impacting our consumption habits as well.

Green Is Not Enough: How to Make an Earth Friendly Brand Stand Out

Dr. Alexander Haldemann | Posted 11.09.2014 | Business
Dr. Alexander Haldemann

Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.

Hollywood Branding Secrets That Entrepreneurs Can Use Too

Brian Horn | Posted 11.09.2014 | Business
Brian Horn

In the fast-paced, unsure world today, consumers are also looking for stability, integrity, intelligence, and creativity. Understand what need your product or service meets, and build your brand around that.

The Gap's Strange New Ad Campaign

Tom Silva | Posted 11.09.2014 | Media
Tom Silva

Ad agencies are notable for their skewered logic but the new Gap campaign is particularly fascinating because of the way it attempts to build a semiotic grid about authenticity and self-knowledge out of images and tag lines that actively contradict that.

Ensure Your Bridal Look Matches the Season and Your Wedding Brand

Kristen Ley | Posted 11.03.2014 | Weddings
Kristen Ley

In a recent blog post for Perfect Wedding Guide, I shared a few summer wedding fashion fails, as well as how to fix them. Making the top of the list (can you tell it's my pet peeve?) was this fail: your dress doesn't match the season.

Standout by 'Liking' Them Before They 'Like' You -- It's Basic #RonR!

Ted Rubin | Posted 11.03.2014 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands.

Six Strategic Tips for Social Media Success

Carol Han | Posted 11.03.2014 | Technology
Carol Han

Though social media presence and strategy is critical in areas such as the fashion and food industries, it is important for almost all companies and products to create, maintain, nurture and grow their visibility online.

6 Ways to Refresh Your Brand Without Starting From Scratch

Jose Vasquez | Posted 11.02.2014 | Small Business
Jose Vasquez

Your brand will get stale and need an update after a while, but it's not always a good idea to rebuild from the ground up.

What Brand Is Your School?

Alan Singer | Posted 10.29.2014 | Education
Alan Singer

Students, as you return to school this September, remember that the most important brand in your wardrobe is the brand of your school. Welcome back!

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 10.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

How to Connect With the Hearts of Your Blog's Audience

Britt Michaelian | Posted 10.27.2014 | Small Business
Britt Michaelian

In this interview with Ira Haberman, Director of Marketing for Atomic Reach, find out some very big mistakes you might be making, how to write so your audience will feel it in their hearts and why SEO doesn't work like it used to.

Healthy Brands Answer These Five Tough Questions

Scott MacFarland | Posted 10.26.2014 | Business
Scott MacFarland

These are not the only questions you need to ask your marketing team. However, they are a great place to start if you are questioning your brand identity. Start here and you will be well on your way to discovering the elusive answer to, is my company a healthy brand?

Lay Down Your Crown: How to Find Humility in Leadership

Sari Gabbay | Posted 10.26.2014 | Business
Sari Gabbay

Why do we become entrepreneurs? Is it because we know that when we work for ourselves we have the ability to make as much money as we want?

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 10.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?