Did you know that it's harder to get a seat in the c-suite than it is to become a professional sports player? The c-suite is such an elusive club that the leaders in it seem to be elusive themselves. Even the headliners like Richard Branson and Bill Gates still have an air of elusive
Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear.
The days when companies could afford to focus inward during a crisis and wordsmith press releases are gone. This time, Home Depot's mistakes won't cause an immediate customer revolt, but those mistakes did tarnish the brand in the most subtle of ways.
Throughout centuries luxury has had a meaning of the absence of vulgarity. There are many quotes of how people understood Luxury. Here are some of these quotes through centuries from businessmen, poets, writers, artists and others...
Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.
Women's footwear has its own history. "Heels" as a type has fallen in and out of popular fashion several times since WWII, most notably in the late 1990s when lower heels and even flats prevailed. Now we hear that "flats are back!"
It's a PR and moral nightmare, and the deepest fear of most handlers of a brand's social media presence. It's also one of the most easily avoided, and most difficult to fix: the ever-present Twitter Blunder.
We're indulging in the luxury of inconvenience -- saving time on the tasks we care less about and spending added time on what fulfills us and ultimately makes us happier -- and that's impacting our consumption habits as well.
Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.
In the fast-paced, unsure world today, consumers are also looking for stability, integrity, intelligence, and creativity. Understand what need your product or service meets, and build your brand around that.
Ad agencies are notable for their skewered logic but the new Gap campaign is particularly fascinating because of the way it attempts to build a semiotic grid about authenticity and self-knowledge out of images and tag lines that actively contradict that.
In a recent blog post for Perfect Wedding Guide, I shared a few summer wedding fashion fails, as well as how to fix them. Making the top of the list (can you tell it's my pet peeve?) was this fail: your dress doesn't match the season.
Though social media presence and strategy is critical in areas such as the fashion and food industries, it is important for almost all companies and products to create, maintain, nurture and grow their visibility online.
While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.
In this interview with Ira Haberman, Director of Marketing for Atomic Reach, find out some very big mistakes you might be making, how to write so your audience will feel it in their hearts and why SEO doesn't work like it used to.
These are not the only questions you need to ask your marketing team. However, they are a great place to start if you are questioning your brand identity. Start here and you will be well on your way to discovering the elusive answer to, is my company a healthy brand?
If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?