If you want to attract more customers and stand out from your competition, you must take it a step further. You must make your brand noteworthy. You must give potential customers a definite reason to do business with you.
The world of advertising we live and work in is crowded, competitive, and fickle. It can be all but impossible for marketers to find solid footing. But by always being proactive, we can at least have the best idea of where the ground will shift to next.
These are just some ways to tell your brand story. Of course, your website, logo, colors and design support your online person and brand image. The key is being able to manipulate these visual elements to help tell the right story.
Your customers can smell advertorial from a mile away, hence the inception of unbiased brand journalism -- a service to your niche audience, which if done well, can turn into a healthy prospect list and thriving community.
No brand is static. Even if key elements, such as a logo, remain familiar over the course of decades--think of the iconic Nike swoosh, which has been around since the early 1970s--it must still change, even subtly, in order to stay fresh and grow.