It's time for all of us to start thinking for ourselves. We must stop letting all of the best marketers run our lives. We should discuss our concerns with the real experts and that is those who are a part of our medical team. But we must remember that no person, not even the very best in the medical field, has all of the answers.
The NFL could play a role in the effort to save lives, perhaps by donating millions to the right kind of research, to true prevention and to figuring out how to stop women and men from dying of breast cancer, or to help the un- and underinsured pay for treatment. Using this incredible platform to help change the conversation to ending breast cancer would be an enormous gif.
In what I consider to be one of the absolutely best ways I have ever seen to help everyone who has received a breast cancer diagnosis, Allstate has partnered with author Hollye Jacobs to give a free copy of her book, "The Silver Lining - A Companion Guide" to all in the United States through October, 2015.