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Budweiser

Cannes 2016 Shingerview: Jorn Socquet, Anheuser-Busch InBev

David Shing | Posted 07.28.2016 | Media
David Shing

"Data is very important for a multitude of reasons. It needs to validate, or at least give you some confidence, that what you are doing is the right t...

5 Things I Learned as a Gay Man at a Country Music Festival

Shawn Binder | Posted 05.27.2016 | Queer Voices
Shawn Binder

I've always viewed country music as a fringe community that I would never feel a part of. Growing up as a young gay man in the South, the connotations that "country" brings up include hearing gay slurs, being afraid, and most importantly, feeling "other."

Institutional Investment Into Cannabis Is Inevitable

Alex Thiersch | Posted 05.18.2016 | Business
Alex Thiersch

Big money entering cannabis isn't the end of the world, but it will certainly reshape the world. There is still some time, though. The laws haven't changed yet, and were the law to change tomorrow - even with the current level of research into cannabis - it would likely take most institutions some time to mobilize and jump into the market in earnest.

Bottom of the Barrel: Budweiser Seeks to Rebrand as 'America'

Michael Lazar | Posted 05.12.2016 | Fifty
Michael Lazar

If you like Budweiser, you should probably stop reading this article right now because I am sorry. I am not sorry that you like drinking this beer. Ra...

Budweiser Will Just Straight-Up Call Its Beer 'America'

Grub Street | Posted 05.16.2016 | Taste
Grub Street

To remind Americans that nothing's too sacred for shameless corporate self-promotion, the King of Beers is currently seeking federal approval for a new label.

Behold, The Most Trumpian Statement Of The Election Yet

The Huffington Post | Igor Bobic | Posted 05.11.2016 | Politics

Donald Trump's ego has no bounds. He is the Earth. He is the Sun. He is therefore the source of energy for the hops and barley used to brew beer. It i...

Budweiser's Just Gonna Call Itself 'America' For A While

The Huffington Post | Ryan Grenoble | Posted 05.10.2016 | Business

"America has no chill" is something you might feasibly say this summer, without a trace of irony, to indicate that your beer is warm. If that drives y...

Can You Imagine a World Without Budweiser? We Can

The Conversation US | Posted 05.04.2016 | Business
The Conversation US

It may seem odd to picture the demise of the flagship brand of the world's largest beer company. But Anheuser-Busch - the U.S.-based unit of AB InBev - is following in the footsteps that led to the irrelevance of a host of other once-dominant companies - Eastman Kodak, Woolworth's Department Stores, Bethlehem Steel and Blockbuster Video, to name a few.

The Impact of the Pilsner

Stefan Anderson | Posted 05.03.2016 | Taste
Stefan Anderson

Beer is the most popular and widely drunk beverage in the history of the world; it's probably the oldest alcoholic beverage, too. It is offensive to all the different cultures of brewing throughout the world to assume that beer is defined by the pilsner and its imitators.

A More Socially-Responsible Super Bowl

Anne Zeiser | Posted 02.10.2016 | Impact
Anne Zeiser

When the price of a 30-second spot on CBS's broadcast of the 50th Super Bowl costs $5 million, you'd think advertisers would use every micro-second of...

What Peyton Manning Lost After Winning Super Bowl 50

Stephen Rosa | Posted 02.09.2016 | Sports
Stephen Rosa

By game's end, Peyton Manning had morphed from classy Super Bowl champion and future Hall of Famer into his dreaded alter ego: a cheesy pitchman I call Peyton Branding.

Helen Mirren Eloquently Smacks Down Drunk Drivers In Super Bowl Ad

The Huffington Post | Ron Dicker | Posted 02.02.2016 | Sports

What the heck is a sophisticated dame of the British Empire doing with a Budweiser in a Super Bowl ad? Well, she's reminding you not to be that idiot ...

What Trump's Link to Red Bull Tells Us About His Potential as a Winning Brand

Allen Adamson | Posted 01.05.2016 | Politics
Allen Adamson

Once you've found your focus, communicate your message consistently. Sure, it's normal to want to make this group and then that group happy, but we all know flip-flop is not a pathway to success.

Budweiser Is Turning 6 Cities Into Labs For Responsible Drinking

The Huffington Post | Alexander C. Kaufman | Posted 12.11.2015 | Business

Alcohol ads urging people to “drink responsibly” don’t seem to be working. Though drunk driving has decreased, binge drinking and underage drink...

Guess Where Bud Weisser Was Arrested For Trespassing

The Huffington Post | David Moye | Posted 12.05.2015 | Weird News

What's in a name? A lot of attention if your name is Bud Weisser and you're accused of trespassing the Budweiser brewery. Police in St. Louis arrested...

Budweiser Honors 9/11 Victims With This Touching Ad

LittleThings | Posted 09.11.2015 | Good News
LittleThings

As you can see in the following video, the ad was recreated on the 10th anniversary in 2011 to include the newly-constructed Freedom Tower, but again, only to acknowledge that awful day and pay tribute to the heroes who were affected.

FIFA Sponsors Must Act Now to Save the Game

Bennet Kelley | Posted 05.28.2016 | Sports
Bennet Kelley

FIFA's principal sponsors Adidas, Budweiser, Coca-Cola, Hyundai and McDonalds have done nothing more than issue tepid statements "expressing concern". So if confirmed reports of slave labor and a Justice Department call for cleaning house are not sufficient to take action, what is?

Millennials Hate Beer, Survey Finds

The Huffington Post | Joe Satran | Posted 05.28.2015 | Taste

Macro-brews are in dire straits. Anheuser-Busch and MillerCoors have been reporting precipitous sales declines for years as consumers have switched aw...

This Bud's for B: The Thrill is Gone.

Tim Arnold | Posted 05.15.2016 | Arts
Tim Arnold

That's what BB King's friends call him: B. And in one of those smack-me-is-this-real experiences over the course of 35 crazy years in the advertising business, I got to be friends with B. Ok, friends with business, to turn a phrase.

The Hilarious Way Craft Breweries Are Trolling Budweiser

The Huffington Post | Joe Satran | Posted 04.21.2015 | Taste

A group of craft brewers has discovered that revenge is both sweet and a dish best served cold. More specifically, for a nationwide group of brewe...

Money, Marketing and Macro vs. Craft Beer

Tom Cramer | Posted 06.13.2015 | Fifty
Tom Cramer

The first wave of social media comments expressed shock, anger and hope that heads would roll. It had to be a mistake. Why make fun of beer drinkers?

Would You Like a Dictionary With Your Beer?

Greg Schwem | Posted 05.11.2015 | Comedy
Greg Schwem

I grabbed a stool at the Madison, Wisconsin tavern. Even though the temperature hadn't climbed above single digits all day, I had a cold beer on my mind. Gesturing to the numerous taps, I asked the bartender the draft selections.

The Business of Beer: What Does Light Lager Stand for?

Julia Herz | Posted 04.28.2015 | Taste
Julia Herz

It's clear that many craft beer lovers demand brewers who know how to keep it real, be transparent, stay true to their fans, be inclusive, avoid gender-specific marketing, and make each brand a beacon for good in the local community.

Budweiser: Brewed the Hard Way. A Reality Check.

Tim Arnold | Posted 04.21.2015 | Business
Tim Arnold

Budweiser came to the Super Bowl with its balls fully inflated, and from the reactions they're getting to their 60-second "Brewed the Hard Way" television commercial, you'd think they ridiculed Jesus or something.

New Baby Clydesdale Is Born Into The Budweiser Family

The Huffington Post | Cavan Sieczkowski | Posted 02.06.2015 | Green

Budweiser has welcomed a new member to the family. A baby Clydesdale named Arizona was born Sunday at the Warm Springs Ranch in Boonville, Missour...