A few weeks ago, I went to Asheville for a 4-day cycling trip. I'm not a particularly good planner, and I'm terrible at thinking through itineraries in advance. My planning for this trip was similar to my planning for every other trip I take: a few days before the trip, or even once I land, I search TripAdvisor, Yelp and Google to make an itinerary.
The truth is, our peers, friends, family and staff can provide helpful insight, and you don't want to discount the importance of their advice. But, you also want to seek out formal trusted advisors who have a deep understanding of your business, along with the wisdom you need to compensate for your blind spots.
Now that you've made that initial connection with a few people by welcoming them to your email community, you've found yourself feeling inspired. You're comfortable enough with the concept and value of email marketing and you really want to grow your reach. At this point, you've done the basics and are happy with your results but now you're asking, "Where do I go from here?"