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Five Tips to Help Improve your PR Strategy

Ariel Kramer | Posted 01.30.2015 | Small Business
Ariel Kramer

Instant gratification is far from reality in the world of seeking media attention. Getting publicity is all about persistence and remembering that the media wants to supply information that will keep their audience tuned in-not out.

A Race Against Time

Michael Farr | Posted 01.30.2015 | Business
Michael Farr

The year 2015 may yet produce solid returns for investors in US stocks. However, it's looking more and more likely that TINA ("There Is No Alternative"), more than any other factor, will be responsible rather than strong earnings growth.

Women in Business Q&A: Jana Bayad and Elle France, Co-Founder, SingldOut

Laura Dunn | Posted 01.30.2015 | Business
Laura Dunn

Elle France founded SingldOut, Inc. alongside Jana Bayad in 2014. Elle is the CMO Chief Marketing Officer of SingldOut". Elle is a high profile matchmaker in Rancho Santa Fe, CA and an expert Judge on a dating Reality show called The Romance.

Women in Business Q&A: Wendy Williams

Laura Dunn | Posted 01.30.2015 | Business
Laura Dunn

"I don't have celebrities in my phone or on my speed dial. When I finish The Wendy Williams Show I head back home to New Jersey. I like to be home with my family."

Women in Business Q&A: Dina LaPolt, Esq., Attorney, LaPolt Law, P.C.

Laura Dunn | Posted 01.29.2015 | Business
Laura Dunn

Dina LaPolt, Esq. is an attorney at LaPolt Law, P.C., and an expert at strategizing and solving complex and sophisticated legal and business issues relating to contracts, copyrights, trademarks, rights of publicity, and litigation.

Women in Business Q&A: Anastasia Popova, Marketing Director, Coub

Laura Dunn | Posted 01.29.2015 | Business
Laura Dunn

Born in Siberia, she lives in Moscow and has been working in media and digital for the last 10 years. She began her career as a freelance journalist and interpreter for lifestyle press while studying international economics.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Women in Business Q&A: Tracey Armstrong, President and Chief Executive Officer, Copyright Clearance Center

Laura Dunn | Posted 01.28.2015 | Business
Laura Dunn

Tracey Armstrong is the President and Chief Executive Officer at Copyright Clearance Center, bringing more than 20 years of experience in rights manag...

Women in Business Q&A: Denise G. Tayloe Co-Founder, CEO & President, PRIVO

Laura Dunn | Posted 01.28.2015 | Business
Laura Dunn

Denise G. Tayloe is a recognized leader and authority in online identity and privacy management with more than a decade of experience in the online pr...

Women in Business Q&A: Star Jones, President, Professional Diversity Network

Laura Dunn | Posted 01.27.2015 | Business
Laura Dunn

Star Jones is President of Professional Diversity Network. A former Senior District Attorney for the City of New York, she previously served as an NBC News Legal Correspondent and Analyst over the last two decades. From 1997 to 2006, she was co-host of ABC's hit daytime show The View.

Women in Business Q&A: Liz Elting, Co-Founder of TransPerfect

Laura Dunn | Posted 01.27.2015 | Business
Laura Dunn

Liz Elting is the co-founder and co-CEO of TransPerfect and Translations.com. TransPerfect's Translations.com is a leading provider of software, website, and enterprise-wide localization services, as well as translation-related technology products.

A Tale of Two Washingtons

Bob Keefe | Posted 01.27.2015 | Politics
Bob Keefe

While Washington state lawmakers' bold pragmatism promises to help their environment and their economy, the new Congress in Washington, D.C., seems hell-bent on pushing legislation that will strip away our environmental protections, continue to ignore the threats of climate change and keep us addicted to dirty fossil fuels.

Climate Change This Week: State of the Climate, Solar Rise, and More!

Mary Ellen Harte | Posted 01.29.2015 | Green
Mary Ellen Harte

Today, the Earth got a little hotter, and a little more crowded. OO A "Cheesy Love Story" : The Fun Ad Doritos Doesn't Want You to See - palm oil...

Women in Business Q&A: Sophie Delafontaine, Artistic Director, Longchamp

Laura Dunn | Posted 01.26.2015 | Business
Laura Dunn

Sophie Delafontaine works alongside all of her family members (her parents and her two brothers) as Artistic Director at Longchamp. Responsible for th...

Women in Business Q&A: Jean Shafiroff

Laura Dunn | Posted 01.25.2015 | Business
Laura Dunn

Jean Shafiroff, philanthropist, is actively involved as a volunteer fundraiser and leader of several charitable causes. Her managerial skills, compassion, generosity and enthusiastic dedication are among her strongest traits.

Women in Business Q&A: Linda Mummiani and Caitlin Ewing, Executive Creative Directors at GREY NY

Laura Dunn | Posted 01.25.2015 | Business
Laura Dunn

Perhaps it was destiny that Linda would come to be a creative director. Raised in an artistic collaboration between her parents, a French fashion designer and an Italian Pastry Chef, she was exposed to line, drama, precision and movement before she could hold a crayon.

Women in Business Q&A: Kimberly Gordon, CEO & Co-Founder, Depict

Laura Dunn | Posted 01.26.2015 | Business
Laura Dunn

Kimberly Gordon is CEO & co-founder of Depict. An artist at heart with the grey matter of an economist, she started Depict to crack open the visual art world to people and provide increased economic value to artists. On a day-to-day basis, Kimberly is responsible for the development, execution and overall strategy and vision of the company.

Women in Business Q&A: Harriet Steel, Head of Business Development at Hermes Investment Management

Laura Dunn | Posted 01.24.2015 | Business
Laura Dunn

Harriet was appointed to the Board of Hermes Investment Management in October 2013 as an Executive Director, having joined Hermes in 2011 as Global Head of Business Development and member of the Executive Committee. Harriet joined the City in 1990 with a degree in Architecture from Princeton University.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Women in Business Q&A: Jennifer Adams, Jennifer Adams Worldwide Inc

Laura Dunn | Posted 01.23.2015 | Business
Laura Dunn

Jennifer's story began with her parents and three siblings in a 1,000 square-foot home in a small town in Oregon. Despite her modest circumstances, Jennifer's desire to frequently redecorate her tiny room was hardly limited by budget.

Leading Well: Know When and How to Be Tough

David Peck | Posted 01.22.2015 | Business
David Peck

A tough message and tone -- used sparingly, privately and deliberately -- is a necessary leadership tool.

Women in Business Q&A: Redickaa Subrammanian, CEO, Interakt

Laura Dunn | Posted 01.27.2015 | Business
Laura Dunn

With more than 15 years of experience as a global advertising, marketing, and technology expert, Redickaa has used her strategic insight and hands-on leadership to guide Interakt's growth from a startup organization in 2006 to a globally deployed digital communications company.

Women in Business Q&A: Kathy Dicocco, MBA, Executive Director of The H.O.P.E. Foundation for a Better Tomorrow

Laura Dunn | Posted 01.22.2015 | Business
Laura Dunn

In addition to being a director of the H.O.P.E. Foundation for a Better Tomorrow, DiCocco involves herself actively with various community service and fundraising for local charities and church organizations.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Bold Action Plan or Delusional Rant?

Michael Farr | Posted 01.21.2015 | Business
Michael Farr

Wherever you stand on the political spectrum, I think there are some undeniable truths regarding our economy that need to be addressed before we reach the next phase of robust and sustainable economic growth.