For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.
As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.
Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.
An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.
I guess you could say once you start working from home you can't go home again. It's the truth -- I shudder to think of all the inappropriate behavior I would get slapped around for were I to show my face in an office.
No one can predict what is going to happen from here, but the rise of the New American Economy is introducing existential risk to some of the largest retailers and huge new opportunities for branded manufacturers throughout the world.
Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"
Make no mistake: It's a hard trend (a certainty) that tablets and smart phones are rapidly becoming people's main computer. Therefore, you want your website to be seen well on these devices and to be useful.
No company is ever secure in its dominance. But that's actually good news because it means opportunity for those companies that see the disruptions occurring, understand them, and take advantage of them.
Your personal assistant with Web 4.0 will search for you without you even specifically asking. Your personal assistant will know your preferences, your likes, and your needs, automatically compiling, presenting, and sharing what's pertinent.
Now that 2012 is well underway, be ready for the following 20 technology-driven trends to continue to create both disruption and opportunity in the business world. It's the only way you'll gain competitive advantage in the coming years.
Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.
While many parents and teachers lament over what a waste of time video games are, they are walking past a historic opportunity. The only thing being wasted here is the true value and potential of these technological marvels.
We are in a time of massive, technology-driven, transformational change, pregnant with opportunity. Realize it or not, we have an unprecedented ability to create new products, new services, new markets, and new careers.