iOS app Android app

Business Trends

3 Ways to Connect With Your Audience

Jim Yu | Posted 01.25.2014 | Business
Jim Yu

Creating good content and establishing an audience takes attention to detail and expertise, no matter how efficiently technology enables marketers to connect and engage with customers.

Why Mobile Is Your Money Maker This Holiday Season

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.

Listen Up -- Your Customers Are Talking

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.

How Real-Time Can Be a Real Success

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

It's clear that real-time marketing offers brands new tools to stay relevant in a world that's overwhelmed by content.

Search, Social and Mobile: The Three Pillars of Modern Marketing

Jim Yu | Posted 11.19.2013 | Business
Jim Yu

As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.

Is Your Brand A One-Night Stand?

Merry Carole Powers | Posted 11.12.2013 | Business
Merry Carole Powers

Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.

The Evolution of Business and the Fall of the Brandosaurus

Merry Carole Powers | Posted 11.03.2013 | Business
Merry Carole Powers

An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.

Torch Your Home Office Before It's Too Late!

Jeb Harrison | Posted 10.05.2013 | Business
Jeb Harrison

I guess you could say once you start working from home you can't go home again. It's the truth -- I shudder to think of all the inappropriate behavior I would get slapped around for were I to show my face in an office.

Effective Collaboration

Marcia Wieder | Posted 04.24.2013 | Business
Marcia Wieder

Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...

8 Trends in the New American Economy and One Sector to Watch

Bruce E. Welty | Posted 09.11.2012 | Business
Bruce E. Welty

No one can predict what is going to happen from here, but the rise of the New American Economy is introducing existential risk to some of the largest retailers and huge new opportunities for branded manufacturers throughout the world.

Sustainability -- Finally Mainstream?

Anca Novacovici | Posted 09.08.2012 | Business
Anca Novacovici

Is sustainability mainstream? Although the buzz around it may have us thinking it is, organizations in the U.S. still have a ways to go to internalize sustainable business practices.

The Importance of Anticipating Your Customers Needs

Daniel Burrus | Posted 08.15.2012 | Small Business
Daniel Burrus

Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"

Design Your Website for Mobile First

Daniel Burrus | Posted 08.12.2012 | Technology
Daniel Burrus

Make no mistake: It's a hard trend (a certainty) that tablets and smart phones are rapidly becoming people's main computer. Therefore, you want your website to be seen well on these devices and to be useful.

The Key to Thriving in a Game-Changing Business Environment

Daniel Burrus | Posted 08.05.2012 | Technology
Daniel Burrus

No company is ever secure in its dominance. But that's actually good news because it means opportunity for those companies that see the disruptions occurring, understand them, and take advantage of them.

Can Blackberry Ever Be the Mobility Leader?

Daniel Burrus | Posted 07.30.2012 | Technology
Daniel Burrus

What should Blackberry do? They should start by looking at their biggest asset (and it's not their device).

Where's the Web Heading? A Prediction

Daniel Burrus | Posted 06.06.2012 | Technology
Daniel Burrus

Your personal assistant with Web 4.0 will search for you without you even specifically asking. Your personal assistant will know your preferences, your likes, and your needs, automatically compiling, presenting, and sharing what's pertinent.

Why Apple Is the Next Big Investment Opportunity

Daniel Burrus | Posted 04.28.2012 | Technology
Daniel Burrus

So many people are focused on Facebook's upcoming IPO that they're missing another investment opportunity that's staring them right in the face: Apple.

Four Business Lessons from Bachata King Romeo Santos

Lili Gil | Posted 04.16.2012 | Latino Voices
Lili Gil

Here are four simple marketing lessons from Bachata's recent success evidenced by a sold-out hysteria at Madison Square Garden.

Technology-Driven Trends for 2012

Daniel Burrus | Posted 04.03.2012 | Technology
Daniel Burrus

Now that 2012 is well underway, be ready for the following 20 technology-driven trends to continue to create both disruption and opportunity in the business world. It's the only way you'll gain competitive advantage in the coming years.

Bringing Latino Flare into Pop Culture and the People's Choice Awards

Lili Gil | Posted 03.12.2012 | Latino Voices
Lili Gil

Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.

An Education Revolution: Automate and Humanize!

Daniel Burrus | Posted 02.02.2012 | Technology
Daniel Burrus

While many parents and teachers lament over what a waste of time video games are, they are walking past a historic opportunity. The only thing being wasted here is the true value and potential of these technological marvels.

Futureview: A Roadmap for Growth and Prosperity

Daniel Burrus | Posted 01.16.2012 | Business
Daniel Burrus

We are in a time of massive, technology-driven, transformational change, pregnant with opportunity. Realize it or not, we have an unprecedented ability to create new products, new services, new markets, and new careers.

Selling Vodka to the Russians

Margaret Heffernan | Posted 05.25.2011 | Business
Margaret Heffernan

Chase turned to vodka -- using potatoes to produce spirits the old fashioned way. This year, Chase's vodka triumphed in blind tastings at the San Francisco World Spirits Competition.

The New Power Girls: Business Women That Live, Do, and Think Bigger

The New Power Girls | Posted 05.25.2011 | Business
The New Power Girls

Today's driven girls have their sights fixed on this and beyond. They expand on the legacy of women who've opened the doors of the past to reach for the sky more than ever.