Brewing coffee beans is like cooking garlic. If you use bigger chunks of garlic, the taste is mild; if you put garlic through a press or finely dice it, the taste can be overwhelmingly powerful, even bitter. This is why chefs harp about cutting into uniform size. Coffee's no different.
Old men sipping at small glasses of sweet milky coffee, foamed up to perfection by pouring it from one cup to another. They stand at tables, eating Khara Bath, Kesari Bath, Chow Chow Bath, and so many other breakfasts.