The issue is not necessarily that the information is being collected. The issue is that users must have information about what is being collected and be put in a position to make a meaningful choice about the tradeoff of using the application or not.
California's Attorney General Kamala Harris released new guidelines targeted at mobile application developers to ensure consumer awareness of privacy and data practices. This trajectory could be influential in creating federal policy around privacy, data and consumer notice.
Overcoming the opposing campaign's best efforts to game the vote count, plus a million dollar attack by Karl Rove, Harris is slated to become the first African-American and first female Attorney General in California.