Why does big soda fear government intervention? Because they know it takes an entity as large as the state or federal government to have a meaningful impact on their slick, multi-billion dollar marketing campaigns.
In the midst of an epidemic that threatens to kill far too many of our kids, we appeal to the common sense and decency of our celebrities and ask them -- no, beg them -- to stop accepting soda and sugary drink endorsements.
This Super Bowl Sunday both on and off the field viewers watched the Giants and the Patriots. Between plays and at halftime, the off-the-field giants were Big Soda, with their ads for their elixir of obesity and diabetes.
The City of LA recognized in CicLAvia an opportunity to give Angelenos a taste of what LA can be like, at least for a bit, without cars. It will temporarily turn the streets over to those who deserve them the most. Us.