When something 'bad' happens to us, we often second-guess the reasons. Eight years ago, when I was diagnosed with breast cancer, the first thing I did was start beating myself up. I must have 'caused' this disease myself. In my mind, I went over a litany of things I could have done wrong, a list that escalated as I learned more and more about the disease.
Often the most visible aspect of the Breast Cancer Awareness month is the number of products that are recolored pink to bring awareness and donations to the cause. A growing number of people and organizations are challenging the idea that these areas are actually bringing real benefit -- calling this trend "pinkwashing".