Often the most visible aspect of the Breast Cancer Awareness month is the number of products that are recolored pink to bring awareness and donations to the cause. A growing number of people and organizations are challenging the idea that these areas are actually bringing real benefit -- calling this trend "pinkwashing".
A variety of court decisions prevent statutes of repose from operating retroactively. There would be merit in a "blue-ribbon commission" suggesting model statute of limitation and statute of repose legislation to the states. Of course, a variety of political considerations will doubtless influence any legislative action.