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Cannes-lions

(VIDEO) Addressable TV Advertising is Here, Finally, says AT&T's AdWorks Dunsche

Andy Plesser | Posted 07.03.2015 | Business
Andy Plesser

CANNES - No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a re...

(VIDEO) "Xaxis Sync" Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

Andy Plesser | Posted 07.03.2015 | Technology
Andy Plesser

CANNES - Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a parti...

(VIDEO) Video and Mobile Primed for Media Disruption, Havas' Dominique Delport

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Hav...

(VIDEO) Publicis' Lévy Says, In Future, 'Ideas Will Be King'

Andy Plesser | Posted 07.03.2015 | Business
Andy Plesser

The whole of the communications business is being shaken up - and yet, one thing will remain exactly the same. "In 10 years time, as today, ideas wil...

(VIDEO) Havas Embraces Wave of Big Marketer Media Reviews

Andy Plesser | Posted 07.03.2015 | Business
Andy Plesser

CANNES --  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. "Many CPG advertis...

(VIDEO) BBC Worldwide's Gibson Taps Newsroom Values To Tell Brand Stories

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- Over the last year, Beet.TV has been reporting on BBC Worldwide's growing branded content initiative. Now the organization is formalising it...

(VIDEO) GroupM's Gotlieb Says Reviews Often Happen When Agencies 'Over-Promise'

Andy Plesser | Posted 07.03.2015 | Media
Andy Plesser

CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed...

(VIDEO) TubeMogul's Wilson Wants To Dismantle Video Silos

Andy Plesser | Posted 07.03.2015 | Technology
Andy Plesser

CANNES -- Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendor...

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the...

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.30.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.

SHOCKING PHOTO: Just Two People Having Sex On The Cannes Red Carpet

The Huffington Post | Ron Dicker | Posted 06.25.2015 | Weird News

Where the world's greatest movie stars have posed, this couple hosed. An adventurous pair had sex on the famous Palais red carpet during the Cannes...

Cannes 2015 #Shingerview: Lindsay Pattison, Maxus

David Shing | Posted 06.24.2015 | Media
David Shing

For me, this year's Cannes Lions Festival of Creativity all about unleashing creativity, celebrating innovation and inspiring the next generation of marketers and creatives. I kicked off the week spending some time with Lindsay Pattison, Worldwide CEO of Maxus and a 2015 Media Lions jury member. Lindsay is passionate about empowering women within her organization.

Gender Inequality Moves Center Stage at Cannes Lions with Glass Lion Award (VIDEO)

Andy Plesser | Posted 06.23.2015 | Business
Andy Plesser

From a backstage conversation at last year's Cannes Lions with Facebook COO Sheryl Sandberg, the festival for the first time will recognize the impact of gender inequality on creativity, explains Philip Thomas, CEO  of the Cannes Lions Festival.

(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" an...

(VIDEO) Three Biggest Ad Trends by SMG CEO Desmond

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

CHICAGO -- What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion o...

(VIDEO) Mindshare's Malmad on Emerging Media Opportunities in Wearables

Andy Plesser | Posted 06.18.2015 | Technology
Andy Plesser

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That's why agencies such as Mindshare are devoting ...

(VIDEO) Cablevision Finds Success With Census-Level, Impression-Based Ads

Andy Plesser | Posted 06.16.2015 | Business
Andy Plesser

Addressable advertising can yield huge new opportunities in TV with "impression-based selling," says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV.

(VIDEO) Cannes' First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

Andy Plesser | Posted 06.10.2015 | Business
Andy Plesser

The upcoming Cannes Lions festival's debut track for creativity in the booming segment of advertising technology has attracted 845 award entries in its first year.

(VIDEO) 'Convergent TV' Will Take Front Stage at Cannes Lions, Banker Kawaja

Andy Plesser | Posted 05.28.2015 | Media
Andy Plesser

The transformation of television and the emergence "convergent TV," will take front stage at the Cannes Lions Festival next month, predicts Terence...

(VIDEO) Guardian Labs Mulls Off-Site Branded Content via Programmatic

Andy Plesser | Posted 05.28.2015 | Media
Andy Plesser

LONDON -- So far, The Guardian division that produces branded content for marketers has published that content only on The Guardian's own properties....

(VIDEO) Expansion Planned for Guardian's Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

Andy Plesser | Posted 05.26.2015 | Media
Andy Plesser

LONDON -- Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared...

(VIDEO) Data and Analytics to Take the Main Stage in Cannes, MEC's Carl Fremont on Why it Matters

Andy Plesser | Posted 05.18.2015 | Business
Andy Plesser

Data, analytics and programmatic advertising have been part of the conversation at Cannes Lions for the past couple of years. The dialogue has taken p...

(VIDEO) Cannes to Recognize AdTech Innovation with the "Creative Data Lions"

Andy Plesser | Posted 05.05.2015 | Technology
Andy Plesser

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the "Innovation Festival."  It will be a two-day progra...

Sometimes 'No' Can Be The Best Answer To Get: Here's Why

Gideon Amichay | Posted 12.08.2014 | Healthy Living
Gideon Amichay

On Thursday I got a voicemail. It was the sweetest voice I had ever heard: "Hi Gideon, this is Ann from The New Yorker. Could you drop by our office tomorrow? We would like to discuss some of your drawings."

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 10.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.