iOS app Android app

Cannes-lions

(VIDEO) Social Media Is Driving Global TV Advertising, FOX's Liz Dolan

Andy Plesser | Posted 07.21.2015 | Entertainment
Andy Plesser

CANNES - We are living in the "golden age" of television which is being populated by an unprecedented amount of premium programming, says Liz Dolan C...

(VIDEO) Addressable TV Poised to Crack the $70 Billion Market

Andy Plesser | Posted 07.21.2015 | Media
Andy Plesser

CANNES -- Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings point...

(VIDEO) Weather's David Kenny On Why Averages Aren't Useful in Data Analysis

Andy Plesser | Posted 07.21.2015 | Media
Andy Plesser

CANNES -- In one form or another, David Kenny's career has been all about data, from the advertiser, agency and publisher perspective. Now The Weathe...

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2015 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

(VIDEO) The Unexpected "Delight" of Mobile AutoPlay Video on Facebook, Carolyn Everson Explains

Andy Plesser | Posted 07.16.2015 | Technology
Andy Plesser

Historically, video ads that start automatically on the desktop has been seen as an annoyance.  On mobile device, in the Facebook news feed, it is a ...

(VIDEO) Ad Agencies Will Have Renaissance Amid Math and Magic: iHeartRadio's Pittman

Andy Plesser | Posted 07.16.2015 | Media
Andy Plesser

CANNES  -- Over the last year, with more brands embracing ad tech platforms to undertake advertising activity themselves, and as more top-tier bran...

(VIDEO) Time Inc. CEO Ripp Sees Media Future 'All Up For Grabs'

Andy Plesser | Posted 07.16.2015 | Media
Andy Plesser

CANNES - Joe Ripp has seen about as many incarnations of Time Inc. as there have been in the digital era. Joining in 1985 as an assistant comptroller,...

Cannes 2015 #Shingerview: Mary J. Blige

David Shing | Posted 07.16.2015 | Entertainment
David Shing

"What keeps me fresh is my ability to be and to not be afraid to be who I am. Inspiration comes from living, from life, from living my life and watc...

Cannes 2015 #Shingerview: Linda Yaccarino, NBCUniversal

David Shing | Posted 07.14.2015 | Media
David Shing

At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.

(VIDEO) Weather Company Charges Into Mobile Video, Buoyed by Data

Andy Plesser | Posted 07.14.2015 | Business
Andy Plesser

CANNES -- One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and...

(VIDEO) From Data-Informed To Fully Addressable: Videology's Ferber

Andy Plesser | Posted 07.14.2015 | Technology
Andy Plesser

CANNES -- The CEO of video ad planning, buying and execution tech platform Videology acknowledges, right now: "The vast majority of television-based m...

(VIDEO) BBC News Moves With 'Sticky Video' Times: Davies

Andy Plesser | Posted 07.14.2015 | Media
Andy Plesser

CANNES -- BBC News has managed to mix online video and text since the late 1990s. But why keep the two separate? Now the organization is ensuring bot...

Cannes 2015 #Shingerview: Mark Tutssel, Leo Burnett

David Shing | Posted 07.13.2015 | Media
David Shing

This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2015 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

(VIDEO) Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA's Paskalis

Andy Plesser | Posted 07.10.2015 | Business
Andy Plesser

CANNES -- The large number of media accounts currently up for review comes down largely to issues of pricing, trust and transparency, according to Lo...

(VIDEO) Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare's Bitterman

Andy Plesser | Posted 07.10.2015 | Media
Andy Plesser

CANNES -- This summer has become known as the season for media agency pitches, and clients are most eager for "tools and people," says Jordan Bitterm...

(VIDEO) Daily Mail Leans on Video for Views, Engagement, Steinberg explains

Andy Plesser | Posted 07.10.2015 | Media
Andy Plesser

CANNES -- Video has become a core focus of Daily Mail's news service, says Jon Steinberg, CEO of Daily Mail North America, in this segment recorded ...

(VIDEO) TV Isn't Dead: Viewership Decline is Due to "Broken" Audience Measurement, GroupM's Gotlieb

Andy Plesser | Posted 07.10.2015 | Business
Andy Plesser

CANNES -  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences m...

Cannes 2015 #Shingerview: Bob Greenberg, R/GA

David Shing | Posted 07.09.2015 | Media
David Shing

In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.

(VIDEO) Hulu's Hopkins: We are the Biggest Ad-Supported Video Play in the Living Room

Andy Plesser | Posted 07.09.2015 | Media
Andy Plesser

CANNES -  Hulu, the giant video portal supported by three of the four U.S. television networks, has become the biggest ad-supported, IP-delivered pla...

(VIDEO) Artificial Intelligence Technology Poised to Rock Ad Business: PHD's Cooper

Andy Plesser | Posted 07.09.2015 | Technology
Andy Plesser

CANNES --  Artificial intelligence is poised to become one of the biggest changes wrought by technology in the advertising business in the years ahe...

(VIDEO) Civolution's Teletrax Focuses On TV-Synced Digital Ads

Andy Plesser | Posted 07.09.2015 | Business
Andy Plesser

CANNES -- After Philips bought out its part-owned UK video watermarking company Teletrax in 2008, it rolled it up in to a new unit called Civolutio...

(VIDEO) How Choice Enhances Ad Engagement: true[X]'s Levy

Andy Plesser | Posted 07.09.2015 | Business
Andy Plesser

CANNES -- TV ads aren't as effective as they could be online because viewers instinctively want to be able to exert choices over otherwise passive con...

(VIDEO) Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM's Rob Norman Explains Why it Matters

Andy Plesser | Posted 07.09.2015 | Media
Andy Plesser

CANNES -- Social platforms have made some big announcements in recent weeks, with both Twitter's Project Lightning and Snapchat's 3v Advertising due ...