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(VIDEO) Data-Driven ESPN, NBCU And Turner Were Upfront Standouts: BOA's Paskalis

Andy Plesser | Posted 07.25.2016 | Media
Andy Plesser

CANNES - At the end of this year's television Upfront presentations, Lou Paskalis sensed a "digital divide" between media sellers. He credits ESPN, NB...

(VIDEO) Tear Down Those Walled Media Gardens: Bough Of Mondelez On Carat Panel

Andy Plesser | Posted 07.25.2016 | Business
Andy Plesser

CANNES - Do data and technology that can enhance consumer television and video targeting for advertisers want to be open and uniform, or do they want ...

(VIDEO) Marketing Veteran Bitterman: Advertiser 'Flight To Safety' Benefits Facebook And Google

Andy Plesser | Posted 07.25.2016 | Technology
Andy Plesser

CANNES - Marketing veteran Jordan Bitterman sees a "flight to safety" delivering advertiser dollars to places like Facebook and Google as marketers tr...

(VIDEO) FreeWheel's Council Argues For Four Industry Needs

Andy Plesser | Posted 07.25.2016 | Business
Andy Plesser

CANNES -- In September, the 30-company advocacy group founded by video ad-tech company FreeWheel will be celebrating its first anniversary. The Fr...

(VIDEO) As Media Currencies Change, Marketer Options Multiply: OMD's Karo

Andy Plesser | Posted 07.20.2016 | Media
Andy Plesser

CANNES - There's no denying the plethora of consumer choices for viewing digital content. Concurrently, says OMD U.S. CEO Monica Karo, marketers and t...

(VIDEO) Connected TV Will Bestow Internet Powers: Mediavest | Spark's Korenfeld

Andy Plesser | Posted 07.20.2016 | Technology
Andy Plesser

CANNES -- Once, it was a one-to-many medium. But TV is being rebooted. As consumers connect a new wave TV boxes to the internet, the screen in the li...

(VIDEO) Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting

Andy Plesser | Posted 07.18.2016 | Technology
Andy Plesser

CANNES - As the North Star has been to navigation, television-targeting firm Simulmedia sees its partnership with Neustar as the most direct route to ...

(VIDEO) OMD's Mendonca: Authentic Purpose Marketing Key To Brand Survival

Andy Plesser | Posted 07.18.2016 | Business
Andy Plesser

CANNES - Purpose marketing that's built into a brand's DNA can mean survival or distinction, particularly when younger consumers are the targets. It's...

(VIDEO) Programmatic's Dead, All Hail Advertising Automation, Rubicon Project's Jay Sears

Andy Plesser | Posted 07.18.2016 | Technology
Andy Plesser

CANNES -- It has spent the last couple of years up-ending, shaking up and revolutionizing the buying and selling of advertising - all without, it some...

Cannes 2016 Shingerview: David Sable, Y&R

David Shing | Posted 07.14.2016 | Media
David Shing

"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would win, but it might have ta...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.14.2016 | Media
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) AOL's Content Team Takes Charge To Clean Up Ads

Andy Plesser | Posted 07.14.2016 | Media
Andy Plesser

CANNES -- If consumers are revolting against advertising because ad-tech has been too aggressive, why would anyone trust ad-tech to clean up the mess...

Cannes 2016 Shingerview: Amanda Richman, Starcom

David Shing | Posted 07.12.2016 | Media
David Shing

"I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again...

(VIDEO) IBM's Global iX Unit: 30 Business Design Studios Enlightened By Watson

Andy Plesser | Posted 07.12.2016 | Technology
Andy Plesser

CANNES - When Canada's Toronto Raptors basketball organization wanted to revamp the way it drafts players, it was elementary to turn to IBM. That's be...

(VIDEO) To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES - Many people in the advertising industry are quick to bemoan high levels of turnover among younger employees. But not the president and CEO of...

(VIDEO) Belief In 'Better Ads' Is 'Self-Delusional': Fox's Marchese

Andy Plesser | Posted 07.11.2016 | Business
Andy Plesser

CANNES -- John Marchese has seen the future. It's a world where consumers really like ads, and want to get more of them, because they enjoy interact...

Cannes 2016 Shingerview: David Bell, Advisor/Investor

David Shing | Posted 07.11.2016 | Media
David Shing

"When the dominos in front of you seem to be falling of their own accord, chase them. When it seems like you have to push them hard, go the other way....

Cannes 2016 Shingerview: Deirdre McGlashan, MediaCom

David Shing | Posted 07.08.2016 | Media
David Shing

"When we stop being called digital people, we are actually going to have digital empowered marketing. It is the same thing about women and minorities ...

Cannes 2016 Shingerview: Bonin Bough, Mondelez International

David Shing | Posted 07.11.2016 | Media
David Shing

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Canne...

(VIDEO) Guardian's U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads

Andy Plesser | Posted 07.08.2016 | Media
Andy Plesser

Back in the eighties, Eamonn Store piloted Royal Navy ships around the Caribbean. Now the former advertising executive is the latest chief at the hel...

This Sunscreen-Pooping Seagull Is Getting Slammed As Stupidest Ad Ever

The Huffington Post | Hilary Hanson | Posted 07.07.2016 | Weird News

If you can’t gain fame and glory by being the best, you might as well do it by being the worst — or at least, the “stupidest.” This Nivea ad, ...

(VIDEO) Native Ads Don't Scale Well, Fox's Marchese Says

Andy Plesser | Posted 07.07.2016 | Media
Andy Plesser

CANNES -- Across the industry, ad execs are coming to realize that integrating brand messages in to content could lead to better impacts, could even...

(VIDEO) Xaxis Embarks On Dynamic Custom Creative, Sweeney Says

Andy Plesser | Posted 07.07.2016 | Media
Andy Plesser

CANNES -- One of the hottest topics in advertising right now is dynamic creative - the ability to tailor not just the buying of inventory in real-time...

(VIDEO) 'Programmability Is The Next Big Thing': 25 Buyers Go Banzai For AppNexus' 'Bonsai'

Andy Plesser | Posted 07.07.2016 | Technology
Andy Plesser

CANNES -- Twelve months after it launched an ability for advertisers to introduce custom logic to ad buying, AppNexus claims 25 clients are using th...

(VIDEO) Even With Big Gains, Bots And Non-Human Traffic A 'Constant Worry': Havas' Delport

Andy Plesser | Posted 07.07.2016 | Technology
Andy Plesser

CANNES - Even though the Havas trading desk has reduced bot and non-human traffic for its clients' advertising campaigns to under 5%, it's "a constant...