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Cause Marketing

How to Market Your Social Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

If all it took to change behavior was hearing a message, then we'd have world peace. You know better. Leveraging all "Four Ps" will help ensure your social marketing campaign makes a real difference.

8 'Pinktober' Promotions That Deserve A Ribbon

Joe Waters | Posted 12.18.2011 | Impact
Joe Waters

Selfish Giving and Cone Communications, a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share o...

Now Showing at a Theater Near You: Cause Marketing

Joe Waters | Posted 12.14.2011 | Impact
Joe Waters

My friend David Neff is a pretty incredible guy. He's an author. He's a fright master during the Halloween season. And he starts cool things like Li...

Walk This Way

Tamsin Smith | Posted 12.14.2011 | Impact
Tamsin Smith

Just another day and a half in Cape Town, then we move on to Zambia, in search of more products for OBene to bring to an American audience. Our missio...

The Leather Report

Tamsin Smith | Posted 12.13.2011 | Impact
Tamsin Smith

What more perfect way to end our first day in Cape Town than a lovely dinner with New York-based fashion designer Tina Lutz. Like many other old frien...

Catching a Wave

Tamsin Smith | Posted 12.13.2011 | Impact
Tamsin Smith

It's Saturday, so I took a break from visiting design studios to marvel at the natural beauty of the Cape's coastline and dive into the ocean. The ...

How to Choose a Cause for Cause Marketing

Joe Waters | Posted 12.12.2011 | Impact
Joe Waters

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between th...

Cause Marketing Guru Bob Thacker Is Ready for the Day After A Day Made Better

Joe Waters | Posted 12.12.2011 | Impact
Joe Waters

Last Tuesday, A Day Made Better celebrated its fifth anniversary by surprising 1,000 teachers across the country with $1,000 in school supplies. The program is working to address a serious issue: teacher-funded classrooms.

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Sneaking the Spinach in with the Popcorn

Peggy Conlon | Posted 12.07.2011 | Business
Peggy Conlon

Content integration can instantly elevate an issue, spark a dialogue and spur consumer action. But to do it right, you have to both entertain and educate -- with a heavy emphasis on entertain.

A Passion for Cause-related and Charitable Efforts

John Osborn | Posted 12.05.2011 | Impact
John Osborn

We've been blessed to work with some of the best, most noble cause efforts. We do the work pro bono, but we benefit too. When our people engage in these efforts, they become more energized and more productive at work.

Sick of Pinkwashing? Here's a Pink Promotion that Stays True to its Hue

Joe Waters | Posted 12.04.2011 | Impact
Joe Waters

The Ellie Fund helps hundreds of women and their family members each year with important, necessary things that it's easy to forget are hard for someone who's sick.

What Facebook's Changes Mean for Cause Marketing

Joe Waters | Posted 11.27.2011 | Impact
Joe Waters

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook "likes" for cause marketing. The change should shake up how organizations weigh the meaning/worth of a Facebook "like."

The Role of Emotion in Cause Marketing

Joe Waters | Posted 11.20.2011 | Impact
Joe Waters

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won't give. If by cha...

Why Steve Jobs and I Hate Charity

Joe Waters | Posted 11.09.2011 | Impact
Joe Waters

When giving is disconnected from caring and context, it's just charity, in the worst sense of the word.

National Parks Should Open Their Trails to Corporate Funders

Joe Waters | Posted 10.24.2011 | Impact
Joe Waters

These popular places are a national treasure, but government funding is bottoming out. They need to diversify to raise more money.

All Cause Marketing Is Local

Joe Waters | Posted 10.18.2011 | Impact
Joe Waters

Nonprofits must both inspire and perspire. They have to inspire businesses by choosing the right cause marketing program, and then perspire doing the lion's share of the work to ensure success.

Company Serves Up Brown-Bag Comfort for Troops

Joe Waters | Posted 10.11.2011 | Impact
Joe Waters

Our troops have really been on my mind this week. Losing 30 highly trained, dedicated soldiers in Afghanistan last week was tough. Thirty coffins, 3...

What's Next in Cause-Related Marketing: The Power and Potential of Platforms

Robert J. Rosenthal | Posted 10.01.2011 | Impact
Robert J. Rosenthal

Cause-related marketing has been around for some time now, but that does not mean it is a well-oiled machine yet.

Foursquare, Cause Marketing Find Home with Housing Charity

Joe Waters | Posted 09.25.2011 | Impact
Joe Waters

I love this cause-marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.

Tevolution Brews Funds for Causes

Joe Waters | Posted 09.20.2011 | Impact
Joe Waters

I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc.

What's Next For Cause Marketing?

The Huffington Post | Posted 09.15.2011 | Impact

The traditional model of cause marketing has profoundly changed. Growing competition, an expectation for transparency and the influence of social netw...

Tools Such as Google+ Are Undermining Your Success

Joe Waters | Posted 09.13.2011 | Impact
Joe Waters

A house divided against itself cannot stand. Cause marketing and technology are tools that need to be backed by ideas, purpose, identity, results and values.

Is the Humble Text Message a Cause Marketing Star?

Joe Waters | Posted 09.12.2011 | Impact
Joe Waters

The more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry, the more I appreciate the simple text message.

Two Services Help Causes, Companies Raise More Online

Joe Waters | Posted 09.04.2011 | Impact
Joe Waters

I've made it my mission of late to find good online cause marketing options for small companies and causes. Thanks to attending the Cause Marketing Forum Conference two weeks ago, I've found two more.