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Cause Marketing

What Can Nonprofits Learn From Food Trucks?

Joe Waters | Posted 01.05.2012 | Impact
Joe Waters

I'm fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Ra...

Four Reasons to Have a Halloween Fundraiser Next Year and Eight Ways to Get Started

Joe Waters | Posted 01.02.2012 | Impact
Joe Waters

Halloween is a frighteningly successful holiday -- you should capitalize on its casual, fun and social nature with a Halloween fundraiser.

Cause ... It Matters

Tess Finkle | Posted 01.01.2012 | Impact
Tess Finkle

Following the media frenzy of (PRODUCT) RED, big businesses seem to be increasingly open to cause marketing as an alternative to general philanthropy.

Women and Bicycling Means Sustainable Business

Andrea Learned | Posted 01.01.2012 | Green
Andrea Learned

Biking represents a simple activity and lifestyle change that could affect so many of the big, societal issues we face today, as well as some that are not given the priority they should, such as community-building and connection with nature.

Creating Movements and Cause Marketing Dreams Can Come True

Mark Horvath | Posted 12.28.2011 | Impact
Mark Horvath

When I started I had a dream that to change the story of homelessness and get people into housing we would need to partner with new people and reach new stakeholders.

Would You Buy Ordinary Gum Just Because It Supports a Cause?

Joe Waters | Posted 12.26.2011 | Impact
Joe Waters

Everyone points to Newman's Own as proof that "cause products" such as Project 7 gum can be a big success. But that's like believing your organization can have its own national telethon because Jerry Lewis had one.

And the Band Plays On

Tamsin Smith | Posted 12.21.2011 | Impact
Tamsin Smith

Sometimes crazy and fearless is the only way to move the needle when the status quo is unacceptable.

How to Market Your Social Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

If all it took to change behavior was hearing a message, then we'd have world peace. You know better. Leveraging all "Four Ps" will help ensure your social marketing campaign makes a real difference.

8 'Pinktober' Promotions That Deserve A Ribbon

Joe Waters | Posted 12.18.2011 | Impact
Joe Waters

Selfish Giving and Cone Communications, a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share o...

Now Showing at a Theater Near You: Cause Marketing

Joe Waters | Posted 12.14.2011 | Impact
Joe Waters

My friend David Neff is a pretty incredible guy. He's an author. He's a fright master during the Halloween season. And he starts cool things like Li...

Walk This Way

Tamsin Smith | Posted 12.14.2011 | Impact
Tamsin Smith

Just another day and a half in Cape Town, then we move on to Zambia, in search of more products for OBene to bring to an American audience. Our missio...

The Leather Report

Tamsin Smith | Posted 12.13.2011 | Impact
Tamsin Smith

What more perfect way to end our first day in Cape Town than a lovely dinner with New York-based fashion designer Tina Lutz. Like many other old frien...

Catching a Wave

Tamsin Smith | Posted 12.13.2011 | Impact
Tamsin Smith

It's Saturday, so I took a break from visiting design studios to marvel at the natural beauty of the Cape's coastline and dive into the ocean. The ...

How to Choose a Cause for Cause Marketing

Joe Waters | Posted 12.12.2011 | Impact
Joe Waters

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between th...

Cause Marketing Guru Bob Thacker Is Ready for the Day After A Day Made Better

Joe Waters | Posted 12.12.2011 | Impact
Joe Waters

Last Tuesday, A Day Made Better celebrated its fifth anniversary by surprising 1,000 teachers across the country with $1,000 in school supplies. The program is working to address a serious issue: teacher-funded classrooms.

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Sneaking the Spinach in with the Popcorn

Peggy Conlon | Posted 12.07.2011 | Business
Peggy Conlon

Content integration can instantly elevate an issue, spark a dialogue and spur consumer action. But to do it right, you have to both entertain and educate -- with a heavy emphasis on entertain.

A Passion for Cause-related and Charitable Efforts

John Osborn | Posted 12.05.2011 | Impact
John Osborn

We've been blessed to work with some of the best, most noble cause efforts. We do the work pro bono, but we benefit too. When our people engage in these efforts, they become more energized and more productive at work.

Sick of Pinkwashing? Here's a Pink Promotion that Stays True to its Hue

Joe Waters | Posted 12.04.2011 | Impact
Joe Waters

The Ellie Fund helps hundreds of women and their family members each year with important, necessary things that it's easy to forget are hard for someone who's sick.

What Facebook's Changes Mean for Cause Marketing

Joe Waters | Posted 11.27.2011 | Impact
Joe Waters

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook "likes" for cause marketing. The change should shake up how organizations weigh the meaning/worth of a Facebook "like."

The Role of Emotion in Cause Marketing

Joe Waters | Posted 11.20.2011 | Impact
Joe Waters

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won't give. If by cha...

Why Steve Jobs and I Hate Charity

Joe Waters | Posted 11.09.2011 | Impact
Joe Waters

When giving is disconnected from caring and context, it's just charity, in the worst sense of the word.

National Parks Should Open Their Trails to Corporate Funders

Joe Waters | Posted 10.24.2011 | Impact
Joe Waters

These popular places are a national treasure, but government funding is bottoming out. They need to diversify to raise more money.

All Cause Marketing Is Local

Joe Waters | Posted 10.18.2011 | Impact
Joe Waters

Nonprofits must both inspire and perspire. They have to inspire businesses by choosing the right cause marketing program, and then perspire doing the lion's share of the work to ensure success.

Company Serves Up Brown-Bag Comfort for Troops

Joe Waters | Posted 10.11.2011 | Impact
Joe Waters

Our troops have really been on my mind this week. Losing 30 highly trained, dedicated soldiers in Afghanistan last week was tough. Thirty coffins, 3...