Everyone points to Newman's Own as proof that "cause products" such as Project 7 gum can be a big success. But that's like believing your organization can have its own national telethon because Jerry Lewis had one.
Last Tuesday, A Day Made Better celebrated its fifth anniversary by surprising 1,000 teachers across the country with $1,000 in school supplies. The program is working to address a serious issue: teacher-funded classrooms.
We've been blessed to work with some of the best, most noble cause efforts. We do the work pro bono, but we benefit too. When our people engage in these efforts, they become more energized and more productive at work.
Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook "likes" for cause marketing. The change should shake up how organizations weigh the meaning/worth of a Facebook "like."
I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc.