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Celebrity Endorsements

Don't Bite The Hand That Feeds You

Rachel Hawkins | Posted 12.02.2016 | Entertainment
Rachel Hawkins

Can you remember a time when celebrities didn't try and flog you something they'd purportedly created? No, nor me. Especially since the inception o...

Get Endorsed by VIPs in Your Field

Loolwa Khazzoom | Posted 11.28.2016 | Business
Loolwa Khazzoom

A successful media, marketing, and PR campaign is a game of psychology, a matter of perception. I find that it's based on three components: media, VIP...

Breaking the Internet: Why Earned Content Will Kick Celebrities to the Curb

Pau Sabria | Posted 10.06.2016 | Technology
Pau Sabria

In a sea of social content, sponsored posts are becoming easier to spot and harder to believe. With many stars renouncing Instagram, consumers are tur...

The Death of Celebrity Endorsements?

Amy Callahan | Posted 04.22.2016 | Business
Amy Callahan

While celebrity endorsements are always an option, many brands are realizing the evolution that's taken place regarding whom consumers trust when considering opinions on products and services. Celebrities may have the reach, but does that really have any scalable impact? While celeb endorsements may not be dead and buried, the engagement and sway of non-celebrity influencers is alive and well.

Marketing Has Lost Its Soul: A Call to Action, A Demand for Quality

Katie Creaser | Posted 03.24.2016 | Business
Katie Creaser

How did we become a society with so much access to innovative, life-changing technology, yet an inability to demand quality and accuracy when it comes to the content that we consume from our devices?

Kevin Bacon And His Brother Are Still Trying To Make Eggs Happen

The Huffington Post | James Cave | Posted 03.08.2016 | Taste

Things might seem dire these days -- it's the election season, things are tense in a lot of countries -- but thank goodness we live at the same time a...

A Case for Why Brands Should Stop Marketing to Millennials

Cameron Jonsson | Posted 10.02.2016 | Business
Cameron Jonsson

Catch Millennials where they most often reside: online. You cannot bank on people watching brand videos after stumbling across them. Instead, insert yourself into content dialogue that already has traction.

Chuck Norris Wants You: The Unlikely Endorsement

Lindsay Hoffman | Posted 05.27.2016 | College
Lindsay Hoffman

On Tuesday May 5th, Mike Huckabee, the former governor of Arkansas, announced his intent to run for President. This made him the sixth contender joining Ted Cruz, Marco Rubio, Rand Paul, Ben Carson, and Carly Fiorina in the competition for the Republican nomination.

6 Times a Prepaid Debit Card Is Better Than a Checking Account

Casey Bond | Posted 11.16.2014 | Money
Casey Bond

Prepaid debit cards might not be the best option for people who could opt for a low-cost checking account instead -- but for those who can't, prepaid cards actually make great checking account alternatives as long as the cardholder takes the time to find the right one.

Why Sex Toy Shopping Is No Longer a Dirty Little Secret

Dr. Yvonne K. Fulbright | Posted 09.08.2014 | Women
Dr. Yvonne K. Fulbright

It used to be something done in secret. Anybody, from good girl to gay guy to carnal couple, had to slink down to the seedy sex toy shop on the other side of town to purchase their private pleasure items.

Rihanna Gets Paid More For Sitting Than You Probably Make In One Year

The Huffington Post | Jamie Feldman | Posted 05.21.2014 | Style

You can hardly call the relationship between celebrities and endorsements news. When Michelle Obama or Kate Middleton so much as step out in a certain...

As It Turns Out, No One Cares About Celebrity Endorsements

The Huffington Post | Liat Kornowski | Posted 04.28.2014 | Celebrity

Celebrities make plenty of money from their day jobs, be it starring in a movie or a recurring, major role on TV. But many of them make an impressive ...

Eva Longoria Endorses California Congressional Candidate

The Huffington Post | Sara Bondioli | Posted 04.01.2014 | Politics

Actress Eva Longoria has endorsed independent candidate Marianne Williamson in the race to replace Rep. Henry Waxman (D) in California's 33rd District...

The Evolution of Celebrity Endorsements

Marni Salup | Posted 02.21.2014 | Business
Marni Salup

=As Q1 of 2014 comes to a close, we are seeing a major shift in the way brands are marketing themselves across online and offline platforms. The move ...

Kwan Should Stop Spinning for Coke

Michael F. Jacobson | Posted 03.25.2014 | Healthy Living
Michael F. Jacobson

Michelle Kwan's roles as a presidentially appointed fitness and nutrition ambassador and a Coca-Cola pitchperson are irreconcilable. She'd win a gold medal for public health if she kept the first job and ditched the second.

Star Trek's George Takei Enters The Fray In Fierce Primary Battle

Posted 12.10.2013 | Politics

Actor George Takei, most famous for his role as Hikaru Sulu in the original Star Trek series, has declared his support for Hawaii Rep. Colleen Hanabus...

Protest Theatrics: Imagine If Jay Z and Beyonce Used Their Economic Power to Fight for Justice, Not Just Tweet About It

Adam Hanft | Posted 09.21.2013 | Politics
Adam Hanft

People who have no power, demonstrate. People who have power -- economic, personal, and social -- apply that power. Every ounce of it. Economic pressure works.

See What Else Celebrities Get Paid To Do

The Huffington Post | Kelsey McQuade | Posted 07.18.2013 | Celebrity

We've seen our favorite celebrities do some weird things. Whether it's peeing in public (Kris Jenner, looking at you here), saving placenta (ew) o...

The 8 Most Ridiculous 'Jersey Shore' Endorsed Products You Didn't Know Existed

The Huffington Post | Posted 07.11.2013 | Celebrity

The "Jersey Shore" cast gets a lot of flak for their drunken GTL antics but, we have to say, when it comes to making dough, they rake it in. Last y...

Paula Deen and the Dilemma of Celebrity Endorsements

Sam Fiorella | Posted 08.30.2013 | Business
Sam Fiorella

If the public is going to hold celebrities to such high standards, should we not also hold the businesses that endorse them to similar standards?

Michael Bolton Endorses Hillary: 'Who Will Be Better Prepared?'

Posted 05.24.2013 | Politics

The soulful and now short-haired singer Michael Bolton joined HuffPost Live for a wide-ranging conversation on music, sex, and even politics. He reite...

The 5 Most Profitable Tweets Ever

The Huffington Post | Posted 03.25.2013 | Small Business

Twitter has earned millions for some entrepreneurial celebrities, where one re-tweet can earn $100,000. Check out which tweets earned the most money i...

Celebrity Grape Vine: Brad and Angelina Have a Wine Label?

Randee Mia Berman | Posted 05.10.2013 | Celebrity
Randee Mia Berman

A mere five hours after Miraval debuted on-line, all 6,000 bottles had sold out. And so, if celebrities are now choosing alcohol as their label of choice, perhaps wine is the new shoe flavor of the week... and Miraval just may be the new Manolo.

Start Up CEOs: Would You Take Money From Britney or Ashton?

Lucy Cooper | Posted 04.10.2013 | Technology
Lucy Cooper

A colleague of mine is at The Founders Forum in LA this week. He's sending annoying photo's of all the cool people he's meeting. Will.i.am, Dynamo, Na...

Beyonce's Pepsi Deal Pisses Me Off: Here's Why

Starre Vartan | Posted 02.27.2013 | Green
Starre Vartan

Not much more than a year and a half after working with Michelle Obama's anti-obesity campaign Let's Move, Beyonce has recently signed a $50 million deal with Pepsi, which already includes her parading around pantsless pushing a cart of soda cans.