Corporations are not just citizens united to make protected speech, but artificial structures entitled to legal and tax advantages different from individual citizens. They exist for the avowed purpose of making money -- not advocating policy.
The plan isn't going into effect until 2013. Think you're tired of TV ads and screaming folks at town hall meetings now? Picture a more local version of that for the next four years -- not a pretty sight.
The real head-scratcher for serious media-watchers right now is what the "war" between the White House and Fox News was meant to distract us from this week. The "war" itself is laughable, for a number of reasons.