Investing in an electric future is not an obvious direction for a company like GM - and it has reversed course in the past and it could do so again. But if they do stay the course, it is absolutely deadly for oil companies.
What brand is your TV? Sony, perhaps? Panasonic? LG? Samsung? What it certainly won't be is an American brand, such as GE or ITT. We lost the battle for television sets, and most other consumer electronics, almost before it started.
For far too long, green cars have been perceived as lacking in both style and power, with designs and drivetrains optimized for efficiency, rather than thrills. But some exciting entries into the segment have been chipping away at preconceived notions of what it means to drive green.
When I confess to my comrades my geeky delight in leaving my house with a full charge, and then recharging the car when I get to work at the nearby ChargePoint station, I feel as if I have just ordered "just a salad" in a steakhouse after my friends have all ordered T-Bones.
Even in the midst of the worst recession since the 1930s, the trend to electric cars and plug-in hybrid is growing stronger. While the market is not yet flooded with plug-in electric cars, manufacturers are accelerating their design, development and production.
While today is surely a time to celebrate GM, it's also critical to take a quick look at the 11 ways GM could find itself in the same bankruptcy boat which nearly destroyed forever the American auto business as we'd known it for 100 years.
If establishing a market for plug-in vehicles and all-electric vehicles is the goal, DOE should increase EVs' visibility, making them available to the largest possible audience through car-share, car rental, and taxi fleets.
How are the people at GM taking the changes? Underneath the anxiety, they are hopeful. They feel that they are participating in the birth of an automotive zenith that will turn GM's fortunes, and their own, around.