Chipotle was founded by Steve Ells, a Culinary Institute of America graduate, in 1993. He'd been inspired by the popular tacos and burritos he discovered in San Francisco while working there, and after securing an $85,000 loan from his mother, he opened the first Chipotle in a former ice cream shop near the University of Denver campus.
Any true livestock farmer will tell you that in order to make a profit in the livestock industry, you must treat your animals well. This is especially important in today's livestock economy, as higher buying costs and higher feed costs have allowed for a very thin margin of profit. If our animals are not treated with care, not kept healthy, and not kept comfortable, our slim, marginal chance of being a successful livestock farmer is absolutely destroyed.
I'm certain that Chipotle is doing a lot of positive things with their "food with integrity" approach and to be clear, I do agree with the general ideals Chipotle claims they are supporting. What I don't agree with is Chipotle's definitions of family farmers, humanely raised animals, and ethical behavior.