There has been a raging debate about the "one-and-done" players -- the group of basketball players that attends college for a single year, essentially biding their time until they become eligible for the NBA draft.
Maybe it makes sense for Burger King and the NCAA to partner on TV commercials this March Madness. But it's wrong that college athletes and fast food workers are forced to play the serfs in a feudal system that only rewards the overlords.
What do you call a TV ad about Burger King, the NCAA, and a former college basketball player? I call it a glimpse into the messy world of college sports and big business. And that's exactly what's on display this month during March Madness.