He worked at Coca-Cola and believed strongly that his best information came from the men who drove the trucks, the ones who actually delivered to the grocery stores. Those trucks left promptly.... promptly at 6 AM each day. He wanted to chat with all of men before they left. He also wanted to have a full breakfast with all six of his children before he left.
As Americans continue to connect the dots between soda consumption and type 2 diabetes, obesity, and other diseases, fewer and fewer Americans are drinking soda. The Dietary Guidelines for Americans recommends that we choose water over soda, local and state governments are pushing for new taxes and warning labels on fizzy drinks, and Big Soda is generally hunkering in its bunker.
Innovation comes in many forms, from brilliant technology breakthroughs in Silicon Valley to less flashy advances like a simpler way to deliver essential products. In many cases, even a low-tech innovation can improve health care in a life-changing way. All you need is a new perspective on an old problem.