In its more than 100 years of operation, the company has not only adjusted its products to changing tastes and health concerns, it has grown into a global enterprise and thrived economically. Thus, there is hope that in its new venture, Coke will realize that it cannot be part of the solution if it is significantly contributing to the problem.
Franklin Graham took to Facebook to announce he is moving his accounts to another bank to protest the Wells Fargo commercial featuring a lesbian couple. He is boycotting Tiffany's because they are selling wedding rings to gay couples. So is it safe to assume that he will be moving his Facebook and Twitter and Google and YouTube accounts to other media? Friendster, maybe?