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Coca Cola

Coke's Super Bowl Ad Celebrates What Actually Makes America Great

The Huffington Post | Cole Delbyck | Posted 02.06.2017 | Entertainment

Coca-Cola sent a strong message to all those watching Super Bowl LI on Sunday night: Diversity is what makes America beautiful. The commercial, which...

Managing the Foundation of Your Brand

Ira Kalb | Posted 01.22.2017 | Business
Ira Kalb

The recent election underscores the importance of properly creating and managing your Corporate Image - the foundation of most brands. Whether you are...

An Alcohol-Flavored Sweets Taste Test, Just In Time For New Year's

The Huffington Post | Jamie Feldman | Posted 12.30.2016 | Taste

New Year’s Eve is the booziest night of the year, but that doesn’t mean it has to be all about actual booze. Novelty alcohol-flavored desserts li...

This Quirky Coke Bottle With A Secret Is The Joy We Need Right Now

The Huffington Post | Jamie Feldman | Posted 11.10.2016 | Taste

If you’ve been busy trying to wrap your head around the election, you may not have noticed that the holiday season is swiftly approaching ― and wi...

Five Lucky People Who Struck Gold at a Flea Market

Vicky Law | Posted 11.03.2016 | Business
Vicky Law

We'd all like to believe that we are savvy shoppers. Maybe you pride yourself on your on your coupon collection. Or maybe you have a keen eye for find...

Big Soda May Be Messing With Our Most Trusted Health Organizations

The Huffington Post | Erin Schumaker | Posted 10.12.2016 | Healthy Living

Between 2011 and 2015, Coca-Cola and Pepsi sponsored 96 national health organizations. This includes the American Diabetes Association and the Nationa...

The Unnerving Way Scientists Rationalize Taking Big Soda’s Money

The Huffington Post | Erin Schumaker | Posted 09.23.2016 | Healthy Living

The internet was outraged earlier this month after a new report revealed the sugar industry paid off Harvard research scientists in the 1960s. But at ...

Women In Business Q&A: Julie Hamilton, Global Chief Customer and Commercial Leadership Officer & Senior Vice President, The Coca-Cola Company

Laura Dunn | Posted 09.23.2016 | Business
Laura Dunn

Julie Hamilton Julie is the Global Chief Customer and Commercial Leadership Officer and Senior Vice President of The Coca-Cola Company. In this role ...

Walmart's 9/11-Themed Coke Display Is Capitalism At Its Worst

The Huffington Post | Hilary Hanson | Posted 09.08.2016 | Weird News

Walmart is likely hoping that everyone will forget an ill-conceived Sept. 11-themed Coca-Cola display that recently appeared at a store in Panama City...

Coca-Cola Is Getting Into The Bottled Coffee Game

The Huffington Post | Abigail Williams | Posted 09.06.2016 | Taste

With soda consumption at a 30-year low in the United States, Coca-Cola is setting its sights on another beverage: ready-to-drink coffee. According to ...

Coca-Cola Has Always Had a Connection to the Cocaine Business

Bartow J. Elmore | Posted 09.01.2016 | Business
Bartow J. Elmore

When news broke yesterday about the discovery of $56 million worth of cocaine at a Coca-Cola plant in France, the press was all abuzz. But as it turns...

Cocaine Found At Coca-Cola Plant

The Huffington Post | Ed Mazza | Posted 09.01.2016 | Crime

It’s the real thing. Workers at a Coca-Cola plant in France found about 815 pounds of cocaine in a shipping container last week. |#Marseille| Var...

Corporate Sponsorships Of Olympics Make Political Investments Look Like A Very Good Deal

OpenSecrets Blog | Posted 08.05.2016 | Politics
OpenSecrets Blog

If you thought there was a lot of corporate money in politics, you haven't seen the amount of cash that goes into sponsoring the U.S. Olympic games.

Man Swims In 1,500-Gallon Pool Filled With Coca-Cola And Mentos

The Huffington Post | Nina Golgowski | Posted 06.26.2016 | Weird News

via GIPHY How’s this for an American dream? Some visionaries recently filled a 1,500-gallon pool filled with Coca-Cola, 200 pounds of ice and ...

My Daddy Was Just A Little Crazy....and I Miss Him Like Crazy

Bil Hitchcock | Posted 06.21.2016 | Comedy
Bil Hitchcock

He worked at Coca-Cola and believed strongly that his best information came from the men who drove the trucks, the ones who actually delivered to the grocery stores. Those trucks left promptly.... promptly at 6 AM each day. He wanted to chat with all of men before they left. He also wanted to have a full breakfast with all six of his children before he left.

Roger Enrico: How The Pepsi CEO And Michael Jackson Invented "New Coke"

Jesse Kornbluth | Posted 06.12.2016 | Entertainment
Jesse Kornbluth

When Al Pacino got his first important theater role, an actor who didn't get the part asked him how that happened. "Just lucky," Pacino said. But th...

Corporations Could Soon Advertise in Our National Parks

Donald Cohen | Posted 05.26.2016 | Politics
Donald Cohen

The Grand Canyon, brought to you by Budweiser. Verizon signs throughout Yellowstone. The thought of advertising in our national parks is nauseating. But it could happen.

The Fountain of Youth, Where No One Drinks

David Katz, M.D. | Posted 05.24.2016 | Healthy Living
David Katz, M.D.

We have been preoccupied with anti-aging perhaps since the very dawn of self-awareness, and the implications of mortality it unveiled. We have, ever since, tethered our fears to faith and fantasy, tangled our aspirations up in fable -- about fountains of youth in particular.

11 Ways to Do a Snapchat Channel

Max Gladwell | Posted 05.10.2016 | Business
Max Gladwell

Forget 90 percent of what you've learned in social media marketing. It doesn't apply to Snapchat. There are no likes, comments or hashtags. Virality is a foreign concept. So are links and URLs.

5 Ways to Increase Brand Recognition

Brett Berhoff | Posted 05.04.2016 | Business
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Brett Berhoff

Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.

Ad Sparks Anti-Miscegenation Backlash. In 2016.

Walaa Chahine | Posted 05.02.2016 | Politics
Walaa Chahine

It wasn't Old Navy who taught me this word, but a cyber mob of Twitter users attacking Old Navy. Why did so many people feel the need to attack an All-American clothing retailer?

It's Time for Soda's Superstar Songsters to Change Their Tune

Laurie David | Posted 05.02.2016 | Entertainment
Laurie David

I don't believe Selena Gomez or Andra Day would intentionally harm a single child, and yet their association with Coke will inevitably set millions of children on a path to poor health. We can't go on letting these stars use their cachet to hook our kids.

Diet Coke Is Perfect Just The Way It Is

Hayden Wright | Posted 04.20.2016 | Business
Hayden Wright

Aesthetically, Diet Coke is the mainstream soda America never deserved, but we got it anyway. And zero calories! Why would anyone tamper with enduring perfection?

4 Ways to Start Building Your Sponsor (Advocate) Relationships

Julie Kantor | Posted 04.19.2016 | Business
Julie Kantor

So the entire 'old boys network' is really built on Sponsorship. A man often takes a younger man (or woman) under his wing, introduces him or sets him up with key connections.

DDB's Wendy Clark's Advertising Mix for Success: Speed, Diversity and Solid Story Telling (VIDEO)

Andy Plesser | Posted 04.05.2016 | Business
Andy Plesser

The demands of clients, consumers and new technologies are pushing agencies to work faster, says veteran marketer Wendy Clark who joined DDB as North ...