iOS app Android app

Coca Cola

4 Ways Your For-Profit Business Can Do "Good"

Chirag Kulkarni | Posted 04.25.2015 | Business
Chirag Kulkarni

Too many businesses are concerned with making money, and not about creating value. Moving into the new era of startups, we are discovering business models that are making not only a financial impact on our economies, but an environmental impact.

How to Overcome Brand Habits So Buyers Will Buy Your Products

Ira Kalb | Posted 04.16.2015 | Business
Ira Kalb

One problem marketers find difficult to overcome is how do you get buyers to choose your product when they are in the habit of buying other brands?

How I Got 14 Companies Like Chipotle And Trader Joe's To Send Me Free Stuff

Thrillist | Posted 04.08.2015 | Taste
Thrillist

Whoever said "there's no such thing as a free lunch" is an idiot.

5 Things You Didn't Know About Pop Rocks

Thrillist | Posted 03.27.2015 | Taste
Thrillist

What makes them fizz? Will they actually puncture your stomach? And whatever happened to Little Mikey?

Should You Drink Milk Made By Coca-Cola?

Monica Reinagel, MS, LDN, CNS | Posted 03.25.2015 | Healthy Living
Monica Reinagel, MS, LDN, CNS

Fairlife is the brand name for a new product from Coca-Cola that many are calling "designer milk." It looks and tastes (more or less) like regular milk but if you look at the nutrition facts panel, you'll see a very different picture: Compared with regular milk, Fairlife ultra-filtered milk is 50 percent higher in protein, 30 percent higher in calcium, and 50 percent lower in sugar.

'Black Bottom' Brings Audience to Their Feet

Aleeka Kay Edwards | Posted 03.11.2015 | Hawaii
Aleeka Kay Edwards

The superlative performances in The Actors' Group production of Ma Rainey's Black Bottom were so convincing during opening weekend that when Ma Rainey halted the recording session to demand Coca-Cola from her white producer, a theatergoer left his audience seat to hand her his personal soda can.

Happy 100th Birthday, Beautiful Coca-Cola Bottle!

Associated Press | Kate Brumback | Posted 02.27.2015 | Arts

ATLANTA (AP) — The curvy Coca-Cola bottle is celebrating its 100th birthday, and an art museum is exploring the origins and influence of a bottle de...

Warren Buffett's Secret To Staying Young Might Make You Sick

The Huffington Post | Yagana Shah | Posted 02.26.2015 | Fifty

With billions of dollars at his disposal, you'd imagine Warren Buffett enjoying gourmet meals whipped up by a chef and served up on a gold platter. Bu...

Brand Clash: Coca Cola Making Milk and Apple Making Cars

Ira Kalb | Posted 04.19.2015 | Business
Ira Kalb

While it is hard to imagine Apple making better cars and Coca Cola making better milk, anything is possible if the branding is done right. Both companies have big wallets and successful corporate brands.

Why Three Is Such an Important Number in Business

Ira Kalb | Posted 04.12.2015 | Business
Ira Kalb

Good marketing follows certain universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers to learn and apply these universal truths to marketing their products. One of the most important "truths" is the "power of three."

Soda Or Diet Soda? A False Choice

Michael F. Jacobson | Posted 03.25.2015 | Healthy Living
Michael F. Jacobson

What's better to drink, regular soda or diet soda? This is probably one of the most common questions fielded by nutrition and health experts. I think that the answer is clear -- diet soda -- but the choice is a false one.

Awesome America: A Love Story

Marwan Bishara | Posted 03.15.2015 | Politics
Marwan Bishara

While American patriotism -- the love of one's country -- is "awesome" in more ways than one, American nationalism -- the belief that America is the "greatest nation on earth," with the "greatest military power", and the "greatest ideals" -- can become dangerous.

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

Signs of Life at Blackberry

Ira Kalb | Posted 02.21.2015 | Business
Ira Kalb

Just when many had considered Blackberry dead, it is showing signs of life. The company took a wrong turn when it lost its focus and tried to chase the consumer market that rapidly became the domain of the iPhone and Android platforms.

Coca-Cola Workers No Longer Have To Listen To Voice Mails And We're All Jealous

The Huffington Post | Jillian Berman | Posted 12.22.2014 | Business

Voice mail is dying, and the world’s largest soda maker just pounded another nail in its coffin. As of last month, most employees at Coca-Cola...

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

Coke Is Going To Try And Sell You Milk

The Huffington Post | Jillian Berman | Posted 12.01.2014 | Business

Soda sales are falling, so Coca-Cola is getting ready to sell us a new drink. You may have heard of it. It's called milk. It comes from cows. Coke'...

Wyclef Jean on His New Single 'Divine Sorrow' With Avicii

Jeryl Brunner | Posted 01.24.2015 | Entertainment
Jeryl Brunner

Last week Wyclef Jean released his new single, "Divine Sorrow." He collaborated on the song with famed electronic music DJ and producer Avicii. Procee...

Athletes and Celebrities Are Exploiting Our Youth

Nicholas Ferroni | Posted 01.23.2015 | Healthy Living
Nicholas Ferroni

As someone who has dedicated his life to preparing his students to live active and full lives, I can't bite my tongue any longer. I can't remain silen...

Big Soda's Grip Fizzles as Berkeley Passes a Soda Tax

Nancy Huehnergarth | Posted 01.07.2015 | Healthy Living
Nancy Huehnergarth

Big Soda's obscenely expensive winning streak has fizzled out. Berkeley, California has become the first city in the nation to pass a sugary drink tax specifically designed to reduce consumption.

Why Traditional Media Isn't Dying -- And Four Other Myths of the Digital Era Dispelled

Tom Doctoroff | Posted 01.03.2015 | Business
Tom Doctoroff

Here are five platitudes we marketers should remember that do not fit the facts.

Coke Is Targeting Nations That Don't Have An Obesity Epidemic... Yet

Bartow J. Elmore | Posted 12.29.2014 | World
Bartow J. Elmore

The idea that Coke could simply abandon its top full-calorie brands and still offer a healthy portfolio to investors was absurd. So the company turned to overseas markets to make up for lost revenue at home by selling more Coca-Cola abroad, in places like India, where the company happily reported caloric beverages enjoying double-digit growth in 2012.

#ShareaCondom Campaign Proves (Safe) Sex Sells

Eva McEnrue & Mel Owens | Posted 12.23.2014 | Comedy
Eva McEnrue & Mel Owens

Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

Was Mark Cuban "For Real" or Just Trying to Sell a Product?

Marquis Cabrera | Posted 12.19.2014 | Technology
Marquis Cabrera

Is Mark Cuban just trying to get people to download his app, or is he for real? Is there really a dark side to participating in the sharing economy?