So we offer up all the hugs we can possibly think of offering up and are gleeful when our kisses magically heal fake wounds on knees. Parent kisses become the lifeblood by which our children sustain life. Unconditional kisses, unconditional hugs. But unconditional physical affection doesn't necessarily equate to unconditional love.
It is fair to say that virtually all college students are aware of sexual consent from a "no means no" perspective. However, understanding the importance of obtaining definitive consent is necessary, especially within the social cultures of college campuses, many of which revolve around an alcohol-fueled hookup culture.
Active consent policies exist to change hearts and minds about how we think about sexual boundaries. They are not meant to entrap drunk college students with unfounded rape accusations, which under active consent are no easier to "prove" than before. The policy of active consent is a banner, not a barrier.