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Consumer Behavior

How to Get Your Clients to Like You

Irina Jordan | Posted 08.13.2015 | Business
Irina Jordan

There are a few behavioral tricks you can practice that will help you become the client magnet that everyone likes, remembers and recommends to others. Here are three tips on how to be liked and remembered by your clients.

New Era Challenges to Growth

Jonathan Hall | Posted 06.01.2015 | Business
Jonathan Hall

Challenges to growth are nothing new. But these challenges are now changing with shifts in culture.

Grandma and Grandpa Updated Their Status

Nimati Emam | Posted 06.15.2015 | Technology
Nimati Emam

When it comes to our tactics and the tools we use to communicate with today's seniors, we are definitely falling short on their expectations, they have outpaced us.

'Twas The Day After Christmas

Shruti Eva Saini | Posted 02.25.2015 | Business
Shruti Eva Saini

It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?

So What Are You Going to Be for Halloween?

Ishani Banerji, Ph.D. | Posted 12.30.2014 | Money
Ishani Banerji, Ph.D.

Halloween is the second largest commercial holiday in the U.S. Not surprising then that consumers are expected be spend a considerable amount of money (to the tune of $7.4 billion!) on Halloween-related expenses this year.

I Want It NOW, But I'd Rather Not Pay for It

Ishani Banerji, Ph.D. | Posted 12.20.2014 | Business
Ishani Banerji, Ph.D.

Millennials are notorious for seeking instant gratification. Might this mean that they would be more likely to opt for one of the faster shipping methods? When I looked at the data comparing millennials to non-millennials, I didn't find substantial differences.

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 09.20.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

On Being A Vegetarian On The 4th of July

Ishani Banerji, Ph.D. | Posted 09.01.2014 | Taste
Ishani Banerji, Ph.D.

It's clear that the July 4th barbecue is all about the meat. As American as apple pie? I think not.

Don't Ask Women What Women Want

Ishani Banerji, Ph.D. | Posted 08.19.2014 | Women
Ishani Banerji, Ph.D.

There seems to be a tendency for women to hold beliefs and attitudes about their own gender that are similar to the beliefs and attitudes that men have about women. In other words, women seem to be stereotyping other women like men.

Who Is Reviewer #1,407?

Ishani Banerji, Ph.D. | Posted 07.21.2014 | Science
Ishani Banerji, Ph.D.

Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?

STUDY: Americans Eat A Lot Of Pizza, To No One's Surprise

Alison Spiegel | Posted 02.11.2014 | Taste

There's a reason for that.

Stores Use New Technology To Obsessively Track You

AP | Posted 01.23.2014 | Technology

WASHINGTON (AP) — It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search ...

Flexibility Can Be Bad for You

Art Markman, Ph.D. | Posted 11.17.2013 | Healthy Living
Art Markman, Ph.D.

We want flexibility and often pursue options that will give us that flexibility. Yet, when we are actually engaged in a task, that flexibility can backfire, because it can make the task more difficult.

How to Make Star Wars Good Again

Troy Campbell | Posted 11.16.2013 | Entertainment
Troy Campbell

Recently, Disney announced that the new batch of Star Wars movies will feature standalone "origin story" movies. This has brought hope and terror to nerds everywhere.

Why We Only Trust Advice With a Price Tag

Francesca Gino | Posted 08.27.2013 | Business
Francesca Gino

In the case of advice, it seems we feel compelled to use recommendations we've paid for so that we can justify the expense to ourselves. This could explain why we often take so much pride in the expensive products and services we buy, taking the number on the price tag as a signal of quality.

Conservatism and Product Purchase

Art Markman, Ph.D. | Posted 06.03.2013 | Science
Art Markman, Ph.D.

Do people's politics really say that much about who they are, though? Certainly, political affiliation is related to people's beliefs about social issues and the role of government in people's lives. But, does political affiliation predict other aspect of people's behavior?

Your Sales Suck and Here's How Big (Social) Data Might Help

Beverly Macy | Posted 01.28.2013 | Business
Beverly Macy

Every business is dependent on good business development and yet it remains an enigma as to how to create a stellar sales organization. It takes training, motivation, leadership, good talent acquisition and tons of effort.

Hostess Twinkies and Three Lessons About Brand & Innovation

Joseph F. Coughlin | Posted 01.28.2013 | Business
Joseph F. Coughlin

Despite demonstrating little product innovation, Hostess survived for decades. Today consumers expect something new at Internet speed.

Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers

Debra Coughlin | Posted 12.03.2012 | Business
Debra Coughlin

By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that makes them feel good.

How Big Data Is Transforming Media Targeting... And What That Actually Means

John Caron | Posted 12.02.2012 | Business
John Caron

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

Of Lobster Tales & Cranberries

Shruti Eva Saini | Posted 11.12.2012 | GPS for the Soul
Shruti Eva Saini

After years of avoidance I finally made a real honest effort to give lobster a try this past Labor Day. All my life I never could understand the app...

The Age of Belief-Based Consumption

Ujwal Arkalgud | Posted 10.16.2012 | Business
Ujwal Arkalgud

When value systems are involved, audiences are more than happy to spread a brand's message into the marketplace.

Catherine New

Prepaid Cards Have A Short, Expensive Life | Catherine New | Posted 08.09.2012 | Money

Short-lived and high-priced. Such is the life cycle of a prepaid card. Consumers only use a card for six months on average before moving on to anot...

The Real Reason Americans Are Skeptical of Social Media

Beverly Macy | Posted 08.10.2012 | Business
Beverly Macy

Last week the 13th Allstate-National Journal Heartland Monitor Poll results were announced. The poll explored how Americans incorporate social media i...

You Are What You Have Done, Not What You Own

Art Markman, Ph.D. | Posted 08.07.2012 | Healthy Living
Art Markman, Ph.D.

This study suggests that people feel that their own self-concept is influenced more strongly by what they have done than by what they own. Another series of studies in this paper explores perceptions of self by others.