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Consumer Behavior

How Technology Is Changing What We Want to Eat

Kit Yarrow, Ph.D. | Posted 06.02.2012 | Technology
Kit Yarrow, Ph.D.

Fast-forward to 2012 and technology has indeed had a notable impact on how and what we eat. Not because it's changed the way we cook, but more because it's changed who we are, how we think, and opened up, literally, a world of options.

Sizes of Food Orders Are Affected by the Need for Status

Art Markman, Ph.D. | Posted 06.02.2012 | Healthy Living
Art Markman, Ph.D.

An interesting recent study suggests that the size of a portion that someone orders can be influenced by their need to enhance their status.

Will Pay for Status

Art Markman, Ph.D. | Posted 03.21.2012 | Healthy Living
Art Markman, Ph.D.

In the U.S., the outward markings of success are for sale. The value of these status symbols is particularly high for people when they are feeling that they are being discriminated against.

Smarter Commerce: Putting the Customer at the Center

Posted 03.19.2012 | Technology

Empowered by social technology and unprecedented amounts of information, today's customers present new challenges and opportunities to businesses worl...

Men Like To Impress Women With Money, Says Study/Many Pop Songs

Jessica Pearce Rotondi | Posted 03.18.2012 | Women
Jessica Pearce Rotondi

In the tradition of "No Scrubs," "Single Ladies" and "Gold Digger," researchers have found scientific "proof" that when men compete for women, money and status are key.

Holiday Shopping Trends Predict How Post50s Will Handle Retirement

Big Think | Posted 12.21.2011 | Fifty

Are you done? How many more days? Tick tock, tick tock. A recent Rasmussen poll may give you comfort or a kick. The nationwide survey conducted Novemb...

Even the Experts Are Imperfect Holiday Shoppers

Kit Yarrow, Ph.D. | Posted 02.15.2012 | Business
Kit Yarrow, Ph.D.

A lot of people will get to the end of the holiday shopping season wondering if they could have done better: spent less, gotten better deals, found better gifts or shopped more efficiently.

Peak Performance Holiday Shopping

Kit Yarrow, Ph.D. | Posted 01.25.2012 | Business
Kit Yarrow, Ph.D.

If you've ever gone over budget, purchased a gift you later regretted or impulsively purchased a $25 Christmas tree ornament, you're not alone. Shopping under pressure is rife with physical and mental landmines. Follow these five tips for a performance edge in shopping.

What Happens To Us When We Feel Powerless

Art Markman, Ph.D. | Posted 11.16.2011 | Healthy Living
Art Markman, Ph.D.

We all want some kind of control in our lives. When our control in one area is restricted, we look for another outlet.

The Retail Trend That's Busting Budgets

Kit Yarrow, Ph.D. | Posted 09.19.2011 | Style
Kit Yarrow, Ph.D.

Flash sale sites like HauteLook, Gilt Groupe, Rue La La and Ideeli are part of a new breed of retail that's busting budgets and rekindling a shopping frenzy in an otherwise more sedate consumer culture.

The Trick To Outsmarting Advertising

Art Markman, Ph.D. | Posted 11.17.2011 | Healthy Living
Art Markman, Ph.D.

You might think that you're a savvy consumer. You know the ads are out there, so you try not to pay too much attention to them. You'd prefer to make your own choices. And there's the rub.

Influencing Consumer Behavior: How to Train Your Customers

Matt Cohen | Posted 05.25.2011 | Business
Matt Cohen

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.

A Generational Chasm in Spending Ideals

Kit Yarrow, Ph.D. | Posted 11.17.2011 | Healthy Living
Kit Yarrow, Ph.D.

Today, 62% of Americans are spending less than they did at the start of the recession. 72% say they buy less expensive brands, 57% have cut back on va...

The Top 11 Global Brands: Interbrand

Huffington Post | Nathaniel Cahners Hindman | Posted 05.25.2011 | Business

Consumer behavior is more difficult to predict than ever, says Interbrand, a leading brand consultancy firm that just released its annual ranking of t...

Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

Innovations that Change the World

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.

Marketers, Are you Listening to the Language Used to Describe the New Apple Tablet?

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.

Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 05.25.2011 | Green
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...

New, Exciting And Intriguing Innovations

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Since innovation is the engine of economic growth, it is critical to focus our attention on it if we are ever going to get ourselves out of the economic mess we got ourselves into.

Eighty Years After Black Tuesday

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

It's a shame we aren't talking about the 42nd anniversary, when the appropriate gift is improved real estate, or the 43rd year when the gift is travel or the 44th year where the gift is groceries.

Xbox, FarmVille and the Need to Play and Socialize With Others

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

It might be that sales of video games have taken a dip because of the recession or because consumers are finding other means to relax and have fun, either alone or with others.

Will Consumer Spending Change Once the Recession Ends?

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

It won't be hard to identify an increase in consumer spending but it will be more difficult to detect whether in fact consumer values have fundamentally changed. Now that will be interesting.