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Consumer Spending

8 Ways To Prevent Unnecessary Spending

SaveUp | Posted 02.09.2014 | Money

If you're trying to save money, but can't seem to stop yourself from spending on indulgences, here are a few tips to help fake self-discipline. Baby steps!

How Can We Reclaim the Holiday Season From Corporations?

Frida Berrigan | Posted 02.05.2014 | Parents
Frida Berrigan

Kids need to play. It is vitally important to their development. But they don't need to play with Elmo or a hunk of plastic that recites the alphabet with a twang or a drawl. Kids need to play with us and with each other and all alone.

Stores Use New Technology To Obsessively Track You

AP | Posted 01.23.2014 | Technology

WASHINGTON (AP) — It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search ...

How One Small Retailer Combats Showrooming

Mary Ellen Biery | Posted 01.25.2014 | Business
Mary Ellen Biery

From monthly shoe-tying clinics that are booked solid months in advance to a fashion show that doubled as a school-supplies drive for local schools, t...

Want To Help The U.S. Economy? Get Hitched

Posted 11.11.2013 | Weddings

Want to do your part to help America's economy? Get married. A recent Gallup poll says that married Americans spend more money than their single c...

Actress Ashley Bell Takes a Stand Against the Horror of Animal Testing for Cosmetics

Monica Engebretson | Posted 12.31.2013 | Entertainment
Monica Engebretson

With informed compassionate consumers and incredible celebrity supporters like Ashely Bell, we can send a clear message to the cosmetics industry that horrific animal tests need to be exorcised.

Being Rich Begins by Thinking Like the Rich

Steve Siebold | Posted 01.23.2014 | Small Business
Steve Siebold

Learn to let go of the middle-class thinking of the masses, while simultaneously learning to embrace how rich people think. In a matter of months your entire perspective will begin to shift, and you'll begin seeing the world through the eyes of millionaires.

The Psychological Price Tag of Government Shutdown

Douglas Holtz-Eakin | Posted 12.24.2013 | Business
Douglas Holtz-Eakin

The agency doors are open and Washington has returned to a more normal state of dysfunction. What has 16 days of darkened offices, empty parks, and a powered off panda cam cost?

From Corporate Greed to Social Need: How Big Ass Brands Will Save the World

Merry Carole Powers | Posted 01.23.2014 | Impact
Merry Carole Powers

How can we transform business into a force for good and in doing so, solve some of the toughest problems our planet and the people on it are currently facing?

Halloween 2013 Trends: Consumers Expected to Spend $6.9 Billion

Anca Dumitru | Posted 12.13.2013 | Business
Anca Dumitru

Adults are ready to pay for their children's costumes $1.4 billion, while lavishing their pets with outfits that factor in for $330 million.

Why Hybrid Cars Are Really Becoming Popular Among Older Drivers

Posted 10.11.2013 | Fifty

Automakers, take note. When it comes to cars, older consumers are just as concerned with keeping up appearances as their younger counterparts. And the...

Woe Is Us (and It Shouldn't Be)

John Friedman | Posted 01.23.2014 | Impact
John Friedman

This downward spiral must stop, and only we can stop it. We cannot sit around and wait for "someone else" to fix the problem -- not government officials nor can advocacy groups. The difference we want is the difference we can make.

The Nightmare at the Branding Party

Merry Carole Powers | Posted 12.03.2013 | Business
Merry Carole Powers

You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?

Innovating for TV and the Internet: Is This What Consumers Want?

Russell J. Sapienza, Jr. | Posted 11.24.2013 | Business
Russell J. Sapienza, Jr.

When it comes to digital TV and Internet services, today's consumers have a dizzying array of features and options. But what do consumers and small business owners really want from their Internet and digital TV providers?

How Your Native Language Shapes Your Health and Spending Habits

Annabelle Buggle | Posted 11.12.2013 | Weird News
Annabelle Buggle

Yet just as we must learn a language, it seems the language itself may train us: to focus on one area of life and disregard another, to acquire and practice a new skill while putting others on the back burner, to prioritize the present or prepare for our future.

Don't Be a Back-to-School Spendthrift -- Pop Some Tags at the Thrift Shop Instead

Frida Berrigan | Posted 10.31.2013 | Parents
Frida Berrigan

This back-to-school season, the average U.S. household will spend $634.78 on apparel, shoes, supplies and electronics. My husband Patrick and I, however, did not keep up with the Joneses on this one and our credit rating thanks us for our miserliness.

Household Debt Is Still Too Damn High

The Huffington Post | Mark Gongloff | Posted 08.15.2013 | Business

A consensus seems to be forming that U.S. consumers have cleaned up their balance sheets enough that they're ready to stuff themselves with debt all o...

Why Purpose-Driven Social Brands Will Win Marketing 3.0 [Infographic]

Simon Mainwaring | Posted 10.01.2013 | Impact
Simon Mainwaring

While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.

Pay-Later Gift Cards Cut Waste Using App Store Logic

Greg Voakes | Posted 09.21.2013 | Business
Greg Voakes

At least $10 billion dollars will be wasted this year on unclaimed gift cards -- 8 to 19 percent of all prepaid gift cards are never used. A new online service called Kiind is making this waste as thing of the past while helping retailers reduce billions of dollar in outstanding financial liability.

U.S. Consumer Borrowing Up As Credit Card Use Rises

AP | MARTIN CRUTSINGER | Posted 09.07.2013 | Business

WASHINGTON — Americans increased their borrowing in May at the fastest pace in a year. Borrowing in the category that includes credit cards reac...

Marketing Obamacare Insurance

Sarah O'Leary | Posted 08.20.2013 | Business
Sarah O'Leary

If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.

Ikea's New Free Food Deal -- and the Powerful Psychology Behind It

Troy Campbell | Posted 08.02.2013 | Business
Troy Campbell

In the end what's so fascinating is that customers may be completely aware of how Ikea's deal will manipulate them. But they may be fine with it anyway.

U.S. Consumer Spending Down For First Time In Almost A Year

Reuters | Lucia Mutikani | Posted 05.31.2013 | Business

WASHINGTON - Consumer spending fell in April for the first time in almost a year and inflation pressures were subdued, pointing to a slowdown in econo...

Could Online-Sales Tax Moves Hurt Private Retailers' Already-Thin Margins?

Mary Ellen Biery | Posted 07.21.2013 | Small Business
Mary Ellen Biery

Privately held retailers are operating with relatively thin profit margins nearly four years after the end of the recession, according to recent data from Sageworks, a financial information company.

Oh Where, Oh Where Should My Gay Dollars Go?

Joshua Estrin | Posted 07.14.2013 | Gay Voices
Joshua Estrin

When it comes to brand loyalty, the LGBT community has historically shown that we have no issue with demonstrating our pride in what we like and letting our wallets do the talking.