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Consumers

What Binge-Watching TV Shows Means For Advertisers

Shruti Eva Saini | Posted 03.26.2015 | Media
Shruti Eva Saini

As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.

Are Consumers Still Consumers?

Jim Joseph | Posted 03.23.2015 | Business
Jim Joseph

I don't think we should call them consumers anymore. Sure, they consume our products, but they are so much more important that to us than just that. They participate in our brand, keeping it vital and relevant in their lives. They make our brand, well, our brand.

Why You Should Know Your Clients' Results

Alex and Cadey Charfen | Posted 03.18.2015 | Small Business
Alex and Cadey Charfen

Think about the outcome your product or service provides, and find a way to track that outcome with your current customers and clients. Share it with future and current clients, and see your business, referrals and close rates soar.

Sharing Services Will Continue to Dominate in 2015

Paul DeLong | Posted 03.12.2015 | Business
Paul DeLong

As the sharing economy becomes more widely accepted, it opens the door for sharing services in new industries to take root and build reputable brands. Based on the principle of communal goods or services, companies will continue to help users solve common annoyances.

How I Beat Quicken's Upgrade-or-Else Scheme

Jeff Fox | Posted 03.12.2015 | Technology
Jeff Fox

A few years ago, I began to question whether each new version's bells and whistles, many of which I didn't need, were worth the price. Then there were the changes Intuit had made to the program's user interface over the years that forced me to change my habits.

Distribution: Harnessing the Power of Convenience

Ira Kalb | Posted 02.27.2015 | Business
Ira Kalb

To make money, most manufacturers need to sell their products in sizable quantities. Most end buyers need just one or a few. Therefore, an opportunity...

Welcome to the Era of the Market Maven. Get Used to It.

John Dick | Posted 02.27.2015 | Media
John Dick

Market Mavens are out there, they can be found and profiled, and as social media grows its influence across the demographic spectrum, they're rapidly growing in importance.

The 5 Most Messed Up Policies in the World of Personal Finance

Odysseas Papadimitriou | Posted 02.27.2015 | Money
Odysseas Papadimitriou

If we want to continue making progress, we must acknowledge the pervasive existence of truly unbelievable policies and practices, and we must encourage regulators to address them. Here are a few of the most screwed up aspects of personal finance facing consumers today.

Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 02.20.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

UAE Start-up Souqalmal: Compare Before You Say 'I Do'

Anna Shen | Posted 02.23.2015 | Business
Anna Shen

UAE's Ambareen Musa was a little frustrated. She had just bought a new car in Dubai and when her payment was due every month, the numbers didn't add up. She was paying about $140 more than she thought she had agreed to, and wanted to know why.

Roma as Consumers

John Feffer | Posted 01.30.2015 | World
John Feffer

When it comes to Roma, East-Central Europe is still in its segregation era. The business community hasn't really begun to see Roma as consumers because it's too busy worrying about how an association with Roma would adversely affect its image. Istvan Forgacs would like to change that.

Leveraging Behavioral Intelligence

Illah Nourbakhsh | Posted 01.28.2015 | Technology
Illah Nourbakhsh

Perhaps you linger, click slowly, scroll a bit. Automatic algorithms will use your lurk behavior, even your mouse click speeds, to estimate ever more accurately whether you're a serious shopper or just a window viewer.

Before They Break: Biggest Crowdfunded Gadgets of 2015

Grace McClure | Posted 03.17.2015 | Technology
Grace McClure

We've scoured the web sifting through hundreds of unreleased products to uncover those with the 'coolest' crowdfunding potential for 2015.

'Twas The Day After Christmas

Shruti Eva Saini | Posted 02.25.2015 | Business
Shruti Eva Saini

It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?

Food Labeling Fatigue

Julie Gunlock | Posted 01.24.2015 | Politics
Julie Gunlock

Food activists are free to pursue ballot initiatives. They are free to harass food manufacturers into compliance with their many outrageous demands. But voters should know that this comes at a cost--to large and small food companies, farmers, and mostly it costs you, the consumer.

Faith Leaders Join The Fight For Lower Payday Loan Rates

Religion News Service | Adelle M. Banks | Posted 11.30.2014 | Religion

WASHINGTON (RNS) Dozens of faith leaders and consumer advocates are pressing Congress to create a national interest rate cap for payday lenders instea...

Are We Viewing Consumer as Human?

Jure Klepic | Posted 01.25.2015 | Business
Jure Klepic

Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and improve their overall consumer experience.

The Bright Side of Black Friday

Francine LeFrak | Posted 01.25.2015 | Impact
Francine LeFrak

Black Friday has the power to do good. This day of extreme consumerism, this day that that causes stampedes in the name of giving gifts, can give the greatest gift of all -- the promise of a brighter future.

Are Those TripAdvisor Reviews Reliable?

Janice S. Lintz | Posted 01.25.2015 | Travel
Janice S. Lintz

Some reviewers feel entitled and use the reviews to extract or obtain freebies from the hotels. Commenters who have a low number of reviews or a pattern of posting numerous harsh or auspicious reviews are dubious.

The Most Opinionated States in the Country Might Surprise You [Infographic]

Andre Bourque | Posted 01.08.2015 | Business
Andre Bourque

The consumer advocacy group and online review platform examined which states are most likely to review or complain about businesses and brands. A preview of their new infographic highlights which states are the most vocal using a heat map.

The Ethics of Consumers Utilizing Full-Service Retailers for Product Education

Brad Reid | Posted 12.31.2014 | Business
Brad Reid

Numerous court decisions stated that if the full-service store and the manufacturer agreed not to sell the product to discounters, then this constitutes a group boycott in violation of antitrust law. However, if the manufacturer unilaterally stopped selling to discounters, even after hearing full-service retailers' complaints, then this action does not violate antitrust law.

Do You Need ID Theft Insurance or Credit Monitoring?

Jason Alderman | Posted 12.29.2014 | Money
Jason Alderman

Do you want to monitor your own credit (which is free but time-consuming) or hand off the task to a third party and pay hundreds of dollars? Either way, make sure it gets done.

Outrage of the Month: Peddling Bad Medicine With Deceptive Advertising

Michael Carome, M.D. | Posted 12.23.2014 | Healthy Living
Michael Carome, M.D.

Too often, companies entice consumers into purchasing health care products based on deceptive advertisements that overstate the potential benefits of the products and omit key information about risks.

Quiz: Is an Electric Car Right for You?

Gina Coplon-Newfield | Posted 12.23.2014 | Green
Gina Coplon-Newfield

A poll last year found that nearly half of American households could purchase an EV for their next car; it would be a great fit for their driving needs, and they would have a place to charge it with electricity. We're talking about many millions of people. Are you one of them?

Data Mining: The Consumer Becoming the Consumed

Henk Campher | Posted 12.08.2014 | Business
Henk Campher

Does it feel like someone is always watching you? Have you noticed the same ads showing up no matter where you go online? And they all try to sell you stuff that has very little to do with your actual interests?