iOS app Android app

Consumers

It's Not Political Correctness, It Is Free Market Capitalism

John Friedman | Posted 07.02.2015 | Business
John Friedman

When Macy's made their statement that their values of diversity and inclusion were incompatible with the statements Mr. Trump made they were not questioning his right to say them. They were expressing their freedom of association (and dissociation) with those articulated, public statements.

So You Want to Be an Experiential Brand?

Damian Bazadona | Posted 06.08.2015 | Business
Damian Bazadona

"We're not just a product. We're an experience." This all-too-common quote has rapidly made its way into advertising and marketing circles. And it's driving me just a little crazy.

7 Tools for Understanding the UX of Your Business

Alex Ivanovs | Posted 06.03.2015 | Business
Alex Ivanovs

The main difference of having a good user experience and an amazing user experience will often crawl back down to the ability to understand our users, and their behaviors using our apps, websites, and products in general.

The New Progressive Agenda: A Return to Citizenship

Toni Morrison | Posted 05.13.2015 | Politics
Toni Morrison

The difference between understanding oneself as a "citizen" and understanding oneself as a "taxpayer" is not merely wide; it is antagonistic. A citizen thinks primarily about his or her community. A taxpayer thinks mostly about himself or herself. The Progressive Agenda seeks to return us to the adult responsibility of being citizens to each other.

9 States With The Most Identity Theft Complaints

24/7 Wall St. | Thomas C. Frohlich & Mark Lieberman | Posted 05.06.2015 | Business

Oh, Florida.

U.S. Economy Growth Has Slowed to Less Than 1 Percent This Year

AP | By MARTIN CRUTSINGER and CHRISTOPHER S. RUGABER | Posted 06.29.2015 | Business

WASHINGTON (AP) — The U.S. economy nearly stopped growing in the January-March quarter, squeezed by a combination of factors that will either fade (...

Refueling America's Research

Sen. Ed Markey | Posted 06.23.2015 | Politics
Sen. Ed Markey

If we don't strengthen our support of scientific research, the engine of innovation that gave our nation a competitive edge in the last century may lose steam. A "refuel" is in order to keep our job-stimulating innovation engine on pace. America's economic competitors are moving to increase their own investments, and it would be incredibly short-sighted to fall behind.

It Turns Out That You Can't Divide Americans Over Renewable Energy

Ron Pernick | Posted 06.08.2015 | Green
Ron Pernick

One thing is resoundingly clear. In a nation divided on climate change, immigration policy and so many other issues, Americans are overwhelmingly united in their support of renewable energy.

What Binge-Watching TV Shows Means For Advertisers

Shruti Eva Saini | Posted 05.26.2015 | Media
Shruti Eva Saini

As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.

Are Consumers Still Consumers?

Jim Joseph | Posted 05.23.2015 | Business
Jim Joseph

I don't think we should call them consumers anymore. Sure, they consume our products, but they are so much more important that to us than just that. They participate in our brand, keeping it vital and relevant in their lives. They make our brand, well, our brand.

Why You Should Know Your Clients' Results

Alex and Cadey Charfen | Posted 05.18.2015 | Small Business
Alex and Cadey Charfen

Think about the outcome your product or service provides, and find a way to track that outcome with your current customers and clients. Share it with future and current clients, and see your business, referrals and close rates soar.

Sharing Services Will Continue to Dominate in 2015

Paul DeLong | Posted 05.12.2015 | Business
Paul DeLong

As the sharing economy becomes more widely accepted, it opens the door for sharing services in new industries to take root and build reputable brands. Based on the principle of communal goods or services, companies will continue to help users solve common annoyances.

How I Beat Quicken's Upgrade-or-Else Scheme

Jeff Fox | Posted 05.11.2015 | Technology
Jeff Fox

A few years ago, I began to question whether each new version's bells and whistles, many of which I didn't need, were worth the price. Then there were the changes Intuit had made to the program's user interface over the years that forced me to change my habits.

Distribution: Harnessing the Power of Convenience

Ira Kalb | Posted 04.29.2015 | Business
Ira Kalb

To make money, most manufacturers need to sell their products in sizable quantities. Most end buyers need just one or a few. Therefore, an opportunity...

Welcome to the Era of the Market Maven. Get Used to It.

John Dick | Posted 04.29.2015 | Media
John Dick

Market Mavens are out there, they can be found and profiled, and as social media grows its influence across the demographic spectrum, they're rapidly growing in importance.

The 5 Most Messed Up Policies in the World of Personal Finance

Odysseas Papadimitriou | Posted 04.27.2015 | Money
Odysseas Papadimitriou

If we want to continue making progress, we must acknowledge the pervasive existence of truly unbelievable policies and practices, and we must encourage regulators to address them. Here are a few of the most screwed up aspects of personal finance facing consumers today.

Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 04.22.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

UAE Start-up Souqalmal: Compare Before You Say 'I Do'

Anna Shen | Posted 04.18.2015 | Business
Anna Shen

UAE's Ambareen Musa was a little frustrated. She had just bought a new car in Dubai and when her payment was due every month, the numbers didn't add up. She was paying about $140 more than she thought she had agreed to, and wanted to know why.

Roma as Consumers

John Feffer | Posted 04.01.2015 | World
John Feffer

When it comes to Roma, East-Central Europe is still in its segregation era. The business community hasn't really begun to see Roma as consumers because it's too busy worrying about how an association with Roma would adversely affect its image. Istvan Forgacs would like to change that.

Leveraging Behavioral Intelligence

Illah Nourbakhsh | Posted 03.29.2015 | Technology
Illah Nourbakhsh

Perhaps you linger, click slowly, scroll a bit. Automatic algorithms will use your lurk behavior, even your mouse click speeds, to estimate ever more accurately whether you're a serious shopper or just a window viewer.

Before They Break: Biggest Crowdfunded Gadgets of 2015

Grace McClure | Posted 03.17.2015 | Technology
Grace McClure

We've scoured the web sifting through hundreds of unreleased products to uncover those with the 'coolest' crowdfunding potential for 2015.

'Twas The Day After Christmas

Shruti Eva Saini | Posted 02.25.2015 | Business
Shruti Eva Saini

It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?

Food Labeling Fatigue

Julie Gunlock | Posted 01.24.2015 | Politics
Julie Gunlock

Food activists are free to pursue ballot initiatives. They are free to harass food manufacturers into compliance with their many outrageous demands. But voters should know that this comes at a cost--to large and small food companies, farmers, and mostly it costs you, the consumer.

Faith Leaders Join The Fight For Lower Payday Loan Rates

Religion News Service | Adelle M. Banks | Posted 11.30.2014 | Religion

WASHINGTON (RNS) Dozens of faith leaders and consumer advocates are pressing Congress to create a national interest rate cap for payday lenders instea...

Are We Viewing Consumer as Human?

Jure Klepic | Posted 01.25.2015 | Business
Jure Klepic

Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and improve their overall consumer experience.