Not interested in spending an eternity to see your engagement levels improve? Then get employees who "get it" to lasso in the laggards and steer them along an easy path to involvement.
The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits
The cost of health insurance in the U.S. is clearly a concern for employers. In 2010, American employers spent a total of $560.9 billion for group health insurance, an increase of approximately 67 percent over the past 10 years.
"Corporate Social Responsibility" -- or CSR -- has become a trendy term over the past few years, with companies large and small putting aside resource...
9/11 has scarred all of us forever. The question is: how do we make sense of what happened, and how can we move forward?
The annual Giving USA Foundation report was released recently, and the numbers tell an interesting story about corporate giving. Let me rephrase that. An alarming story.
Laura is a social entrepreneur, author, philanthropist and educator who has been sharing her philosophy about strategic philanthropy with students at Stanford for more than a decade. As a regular guest lecturer for her class, I've watched the course evolve.
Embrace change, disruption and walking the path of the unknown. Resilience is essential, so when you fall -- which will be often -- brush off your knees and get going again. This is the space where innovation and dreams are born.
Although validating the legitimacy of a sustainability certification system is a huge task, the basic operations of such a system can assist in determining whether or not it will earn success and credibility in addressing the environmental and social issues it is taking on.
Fiscal conservatives complain about how we do not have enough money to pay for Medicare, Social Security, Medicaid, education, etc. Yet, they want to protect these companies which are stretching the tax rules and costing taxpayers who play by the rules billions of needed dollars.
The massive 6.0 earthquake in San Francisco on Sunday is another reminder that Mother Nature doesn't play by the rules, so we'd all better be prepared for the unexpected.
Last year, the Internet Corporation for Assigned Names and Numbers (ICANN) signed off on a program that would change the way we use the Internet forever.
Despite the growing investments made today towards external CSR communication, there has been relatively little progress made in evolving the mindset and behaviors beyond the niche to the masses.
There's an old saying in surfing: Go big or go home. Right now, each race around the country is in it's own little bubble, disconnected to the larger narrative. Only true vision and leadership can unite them to raise a populist wave and that is what the Presidential pulpit is for.
Why not start the day off right by considering that the products you use often started out as raw materials in foreign countries, and the long journey they went through before making it to your home?
When the mission of a nonprofit is well-aligned with the social impact goals of a for-profit partner, together they can help to develop innovative and sustainable solutions to the most pressing social and economic problems.