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Corporate Sponsorship

MoMA And Volkswagen Navigate Corporate Sponsorship

Posted 07.27.2011 | Arts

On Monday, Volkswagen and the Museum of Modern Art (MoMA) in New York announced a two-year, multi-million dollar partnership. The German auto giant wi...

Hollywood, Exposed

Posted 05.25.2011 | Entertainment

How much are your eyes worth? What's the value of your subconscious? Morgan Spurlock, already an anti-corporate crusader known for his fast food at...

Cash-Strapped LA Schools May Turn To Corporate Sponsorships

Los Angeles Times | Posted 05.25.2011 | Los Angeles

Corporate sponsors could soon be adding their names to L.A. school athletic fields, auditoriums and other campus properties. The Los Angeles Unified ...

College Football Sold Out Tradition Long Ago

Brian Frederick | Posted 05.25.2011 | Sports
Brian Frederick

College football and the Bowl Championship Series sold out the "great traditions" long ago in the name of corporate sponsorship and television contracts.

Cracker Jack Loses Rights to "Take Me Out to the Ballgame"

Ben Oren | Posted 05.25.2011 | Comedy
Ben Oren

Rumors have circulated that Reese's Pieces, Captain Morgan's Rum and Kim Kardashian all placed offers to have themselves inserted into the song, but the male urination enhancement drug won out.

The Newest Face

Reverend Billy | Posted 05.25.2011 | Sports
Reverend Billy

The newest face at the top of the body that leaped and slalomed and looped and landed at the feet of the judges -- that face smiles and cries. We are...

The Future of Content

Rich Nadworny | Posted 05.25.2011 | Media
Rich Nadworny

Unless we are all willing to settle for user generated content of various and dubious quality, how will we get that great content we've grown used to?

General Motors to Drop Sponsorship: Goodbye Buick Open

Stephanie Wei | Posted 05.25.2011 | Business
Stephanie Wei

It's tough to justify spending $6 million to $8 million to sponsor a golf tournament when thousands of people are losing their jobs.

Dear Barney Frank: Sponsorship Policies for Bailed Out Banks

Patricia Martin | Posted 05.25.2011 | Chicago
Patricia Martin

I salute your questioning Northern Trust, Mr. Frank. But who will get around to investigating Bank of America's pricey deals with NASCAR? And the next deal after that?

Morgan Stanley Golf Tournament Canceled

Reuters | Joseph A. Giannone | Posted 05.25.2011 | Business

NEW YORK, Feb 25 (Reuters) - Morgan Stanley (MS.N), citing a tougher market and political environment, said on Wednesday it will not entertain clients...