Business has to have a vision that goes beyond profits. That is easy to say but much harder to live up to. With all the talk of CSR and the triple bottom line, how many companies actually put these goals into the heart of their business strategy and operations?
More and more, the question is how to develop circular systems that enable existing materials to be used over and over again delivering high value goods and services. That is the real challenge of circular implementation.
All politics are local, all days are Earth's. So is it silly that I celebrate finding a company that recycles what I used to toss? Or that I've figured out "starters" for making yogurt sans a heap of "number 5 plastic " yogurt containers? No!
Recycling is critically important, but it's only one part of a larger, globally emergent environmental paradigm known as the Circular Economy. As we look forward to America Recycles Day, we are reminded that we have so much more to do.
NASA has laid out some pretty sci-fi sounding plans for the next 20 years of space travel, but a more critical mission -- at least for the sustainability of human life here on earth -- may be the one it launched in Mountain View, California, just over two years ago.
We all knew air pollution was a major killer. But the latest research from the World Health Organization is shocking. So, what is the role of business in making things better, apart from polluting less themselves and increasing eco-efficiencies?
It can be a frustrating place advocating as the underdog in a battle against special interest groups. But I won't pour water on the beach or stomp down our sand castles. Instead, I will start looking for new ways to inspire and drive market demand for green products.
Using our imagination, intelligence and buying power, we can set the Earth on a path to healing and ensure that future generations of all God's creatures rest -- nourished and cared for -- in its loving, ample, natural embrace.