Is it more important to structure your story in a way that gives your audience a clear, concise view of what it is you're trying to say? Or, is it more productive to focus on what you say and how it's going to make your audience feel?
This weekend is an excellent example of why it's the numbers, not the rankings that matter when discussing box office. And, more importantly, the context of the numbers must be taken into account as well as the hard figures.
Spending almost two hours in the dark with Steve Carell, Julianne Moore, Ryan Gosling, and Emma Stone is really so much fun that you're to be forgiven if you don't realize, by the time you walk out, that you've just seen a very important film.