My colleague, John Larsen, and I have worked with dozens of Olympic sponsors on crisis preparedness and response over the last two decades. And while the Rio Olympics have focused much attention state of preparation, it is easy to forget about the extraordinary behind-the-scenes efforts around crisis and security planning.
This crisis of attention threatens our global society's ability to address and resolve increasingly complex international global conflicts at the highest level -- clashes that grow deeper and more intractable. This crisis of attention threatens to keep ups from controlling true diplomatic and other disputes.
A company's reputation is everything. And in today's age, news disseminates so quickly that a solid reputation can be destroyed in minutes. Leadership must guard that reputation and when a crisis emerges, executives need to rethink about priorities and develop a right plan to restore the company's reputation.