On a trip to Cuba recently, it was clear to me that change is in the air. It wasn't just that President Obama and Raúl Castro had agreed to see if relations could be normalized, nor was it an admission that communism had failed. Rather, it seems to be an understanding that some form of capitalism is sorely needed to breathe life into the Cuban economy.
Good speech? Bad speech? That's irrelevant. And it's not important what you think of the president either. What's more important is what will actually impact your company. And based on the above, some of what the president discussed will impact you. That's what you should be thinking about as you begin this new year.
Since President Barack Obama announced that the U.S. would ease diplomatic relations with Cuba, the number of people looking to travel to the largest country in the Caribbean has steeply risen. There are still a lot of unanswered questions about how the recent decision will affect Americans traveling in Cuba, but there are reasons to be optimistic.