We are at an interesting crossroads right now. For a country that was founded on the slaughter of natives and the brutal enslavement of innocents, we have obviously made progress and strides in society. But our biggest challenge now -- that is in some ways even more difficult -- is eradicating institutional racism and inequality.
Monday's reestablishment of embassies in Washington and Havana represents the most tangible step to date in this new, warmer era of bilateral relations. It mustn't be the last. My visit to Cuba last week underscored the tremendous opportunity that exists for people on both sides of the Florida Straits from stronger collaboration between our two nations.
Miami-based Carnival Cruise Line, the largest passenger cruise ship company in the world, just announced that it will begin to include Cuba as a Port of Call in May 2016. Carnival claims that when its ship, the Adonia, docks in Cuba next year, it will be the very first American cruise company to visit the island since the Cuban Embargo.
Communications is the corporate world's most powerful catalyst for long-term success in and for Cuba. Marketing communications pertaining to products and services may end up doing more to determine the shape of U.S.-Cuban relations in the decades to come than diplomatic dispatches pertaining to politics.