It's so achingly simple but so few people seem to get it. Stop selling products. Be there to assist your customer, but just give them some room. People everywhere are sick and tired of getting a hard sell. With little choice and increasing pressure to buy things they don't need, people get deflated and depressed. We are all consumers and we all hate being sold stuff.
Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It's called "The Toothbrush Test." According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, "something you will use once or twice a day."
A quick search online will bring back numerous posts, articles, companies, tools and other content centered on measuring your customer experience. In the last year, the topic of measuring experience has been top of mind for many organizations looking to better understand and improve their customer experience.
Some memes make the rounds online regularly. One that often pops up is the list of "10 things that require zero talent." From big-picture traits like passion to daily habits like being on time, the list is a good reminder that success requires a strong foundation.
Imagine this: you have an employee that stays with your company for their entire career. Throughout their long tenure, they consistently maintain a high level of quality and deliver exceptional customer service. And it's not just you who notice. Customers regularly return, just to be serviced by this employee.