All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.
While there is much to learn from this remarkable statesman and the transformative experience of Singapore that could fill many volumes, I would like to focus in the short space here on a few key lessons that entrepreneurs and companies can take from the founding and rapid growth of Singapore.
Most companies these days seem to be in relentless pursuit of my opinion and attitude, yet the questions they ask really don't encourage conversation. Sometimes they just ask me to log on and "complete a survey." Neither approach encourages any deepening of a relationship.
Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.
I suspect many flyers still take a lot lying down from airlines that they don't have to. And sometimes I run across something and wonder if a complaint is justified. Here are some flight travel situations in which kvetching might deserve some compensation.
As part of my job to help small businesses implement Saas software solutions, I have counseled thousands over the years. As a part of this conversation, I often came to know the business in more depth, and I have visited many of the great ones in person.
When launching a firm that pursues disruptive innovation, it's best that you authentically deliver your promised benefits to society while anticipating and assessing how and where the disrupted will attempt to fight back so that you can respond in a strategic manner.
These days, the average consumer isn't going to call your business for customer support -- when they have a question or an issue, they are going to visit your website or reach out to your company through social media.
Every day I'm reminded that we help people put food on the table and get a job and a place to live. Maybe we have changed the world, seriously. Sure, this isn't the usual approach in Silicon Valley or anywhere else, but I'm a nerd, and a nerd's gotta do what a nerd's gotta do.
The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."
So how do you differentiate yourself from the pack? How do you ensure the crowd comes to you instead of the guy down the block? I have you covered. Here are four ways you can break the mold to boost your biz.
Customer service and sales go hand-in-hand, you can't have one without the other. Most people spend most of their time thinking about new customers and forgetting the old, not realizing the high costs of customer acquisition.
What if I told you there is a marketing strategy you can use to dramatically increase your customer and client base, and it has nothing to do with social media, running ads, networking, joint ventures, speaking engagements, or anything like that.