In business, the strongest relationships with customers are built the same way. Unfortunately, many companies are stuck in the old mindset of relying solely on advertising, public relations and promotions and have not created the opportunity for a conversation. After all, they have already "captured the market."
Congratulations, class of 2015! You're young and you have the world ahead of you. The job market is looking up. You're attracted to the world of startups, and you've taken all the necessary reality checks to ensure that you'd thrive in this environment. Now all you need to do is find the startup of your dreams.
The experience my friends and I had at the popular Outback Steakhouse restaurant was an unusual and memorable one. Encounters such as this one can easily be misconstrued especially since the bartender was white and the customers were black. But one thing for certain, it illustrated how poor customer service can leave an aftertaste that will cause anyone to avoid patronizing at an establishment for years to come.
To compete online, there are 6 customer-service elements a business must master: easy shopping, accurate product descriptions, clear shipping information, a transparent return policy, easy access to customer service and the willingness to meet customers' requests. Let's look at each element in detail.