The experience my friends and I had at the popular Outback Steakhouse restaurant was an unusual and memorable one. Encounters such as this one can easily be misconstrued especially since the bartender was white and the customers were black. But one thing for certain, it illustrated how poor customer service can leave an aftertaste that will cause anyone to avoid patronizing at an establishment for years to come.
To compete online, there are 6 customer-service elements a business must master: easy shopping, accurate product descriptions, clear shipping information, a transparent return policy, easy access to customer service and the willingness to meet customers' requests. Let's look at each element in detail.