As a small business owner or freelancer, I'm sure you love what you do. But I'm sure you can't do it for free, and Cash is the lifeline of your business. Big companies have the luxury of having entire departments dedicated to accounting, unfortunately that isn't the case for small businesses and freelancers. Not getting paid and spending excessive amounts of time focusing on being the accountant can kill your business.
I recently had the pleasure of meeting Erin MacCoy, the principal and founder of Madrona Marketing in Seattle, WA. She shared a story about her work in cultivating brand ambassadors for her clients, and I was so impressed by her savvy that I decided to share it with you, through this here interview.