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How To Make Your Opt-Ins Bring In Thousands Of Ready-To-Buy Clients

Sigrun Gudjonsdottir | Posted 02.10.2016 | Business
Sigrun Gudjonsdottir

Getting people to opt-in on your list of potential clients is not the easiest thing to do, but with determination and willingness to test and improve ...

The Importance of Hello in Business

Kate Edwards | Posted 02.04.2016 | Business
Kate Edwards

Your greeting is an integral part of your customer service, as it allows you to connect with your customers and staff members. "Hello" is a perfect starting point because it is simple, friendly and asks nothing in return.

Connecting with Culture

Jonathan Hall | Posted 01.28.2016 | Business
Jonathan Hall

Brands need to understand the role they wish to play. From local start-ups to global heavy weights, more and more brands are pushing themselves to stand for something that is both meaningful to people, and distinctive in the world.

The Powerball of Publishing

Maria Rodale | Posted 01.27.2016 | Business
Maria Rodale

Yes, I bought Powerball tickets. It was my first time ever playing the lottery. It was fun to imagine what would happen if I won a billion dollars. Ri...

How to Talk to Potential Customers

Harry Red | Posted 01.12.2016 | Business
Harry Red

When you start a new business, can you name the wisest first step? Should you build a product or service? Hire staff? Buy stock? No. First step: you talk to potential customers. To see if the pain you intend to cure runs deep enough. Period.

What Is Customer Experience?

Don Dodds | Posted 01.08.2016 | Business
Don Dodds

Perception is guided by emotional and psychological responses to stimuli presented during the interaction between the customer, the company, or brand, and the immediate environment whether it be in-store or online.

Why the Spa Industry Is Sleeping on Their Introverts

Linda Harding-Bond | Posted 01.07.2016 | Business
Linda Harding-Bond

Despite the proliferation of introverts in the spa industry, old school methods of sales training are still being used in the industry globally. Mo...

So, You Are a Non-Technical Product Manager

Brian de Haaff | Posted 12.30.2015 | Technology
Brian de Haaff

I do not have a degree in computer science or electrical engineering or anything close, but I've always worked in technology. When I jumped into my first product management job many years ago, I was over my head.

Top 5 Reasons Customers Churn

John Rampton | Posted 12.15.2015 | Business
John Rampton

Have you calculated your customer retention rate lately? Because all data points in one direction: your business' most profitable source of long-term revenue isn't new customers. It's keeping and maximizing the ones you already have.

3 Reasons Why a Sprint Is Not a Release

Brian de Haaff | Posted 12.09.2015 | Technology
Brian de Haaff

A very bright product and engineering leader at one of the world's largest media companies once asked me a question -- "What's a product release?"

This CEO Hired His Most Loyal Customers -- Here's Why

Richard Lorenzen | Posted 11.30.2015 | Business
Richard Lorenzen

Kunal Desai always knew that his passion lay in the markets. He began trading during his freshman year of college and perfected his strategy over thousands upon thousands of trades. When he finally found a strategy that worked well, he knew that he could keep it to himself and do very well.

The Shocking Truth About 'Having to Work on Black Friday'

Linda Harding-Bond | Posted 11.27.2015 | Business
Linda Harding-Bond

Every year from family and friends on Thanksgiving Day I had to hear "I can't believe you have to work tomorrow. I'm off the entire weekend!" they'd croon. I hated it. I knew that they would be in various stages of enjoyment of the day after the holiday; shopping, relaxing and eating more of those great tasting leftovers.

Rebuilding to Create a Client-First Culture

Sharon Rowlands | Posted 09.15.2015 | Business
Sharon Rowlands

Building a culture takes time and patience. While we are still a work in progress (what company isn't?), the changes we've made have helped make our culture a powerful driver that benefits our organization, our customers and our industry in general.

Knowing Where Your Customers Are = Smarter Targeted Marketing

Melinda Emerson | Posted 08.05.2015 | Business
Melinda Emerson

Knowing where your customers are online is half the battle. The other half requires you to deliver exactly what they want. The more in line you are with your customers' thinking, the easier it will be to sell to them.

Second Career Success Story: This Man Deeply Influenced Steve Jobs On Innovation

Karthik Rajan | Posted 07.31.2015 | Business
Karthik Rajan

Among Steve Job's top 10 favorite books, there is only one business book on innovation. It is by Clayton Christensen. All this happened for Clayton in his 40's/50's! Here is his story.

How Do Marketers Reach and Attract Customers?

Scott MacFarland | Posted 07.29.2015 | Business
Scott MacFarland

The next time you're thinking about how to best reach your customer. Take a look at how big brands are effectively using content marketing and the way they are presenting their message and how they use a specific writing style.

This Product Manager Feared Customers

Brian de Haaff | Posted 07.29.2015 | Business
Brian de Haaff

If you want to be a great product manager, you must never avoid customers. The good ones and the rough ones. Here is how to conquer your fear and get back in the game.

Lawsuit Against T.J. Maxx Reminds Us 'Compare At' Prices May Not Be What You Think

The Huffington Post | Jamie Feldman | Posted 07.22.2015 | Style

One of the most exhilarating aspects of bargain hunting is figuring out just how big of a deal you've scored. So a new lawsuit against T.J. Maxx...

5 Simple Ways to Transform and Revive Your Company in 2015

Valeh Nazemoff | Posted 07.16.2015 | Business
Valeh Nazemoff

You probably have big goals for your company in 2015, but may yearn to approach them in a fresh way. Here are 5 ways CEOs and business leaders can shift themselves and their teams into the right mindset to make transformation happen.

Is Your Marketing Old School? What About Your Customers?

Scott MacFarland | Posted 06.30.2015 | Business
Scott MacFarland

Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling.

"Goal First" -- A Product Roadmapping How-To

Brian de Haaff | Posted 06.23.2015 | Technology
Brian de Haaff

The best boss I ever worked for (who was also one of my early mentors) beat into me the following "she with a plan wins." I hold on to that lesson today and typically am the first in a meeting to ask the 'wet blanket' question "why are we doing this?"

Do You Have a Clear Picture of Your Customer?

Scott MacFarland | Posted 06.03.2015 | Business
Scott MacFarland

These are just 4 simple things to think about when trying to define what data is necessary for a 360-degree view of the customer. I honestly think a marketing department must consider EVERY customer touch point, not just the digital ones.

4 Ways to Express Your Love for Your Customers

Alex Ivanovs | Posted 05.22.2015 | Business
Alex Ivanovs

It is every entrepreneurs dream to have customers that not only adore the services and products that you offer, but also feel deeply emphatic towards the values of the business, in turn becoming somewhat of ambassadors for your brand.

Poor Customer Service Prevents Repeat Business

Dr. Tiffany D. Sanders | Posted 05.18.2015 | Business
Dr. Tiffany D. Sanders

The experience my friends and I had at the popular Outback Steakhouse restaurant was an unusual and memorable one. Encounters such as this one can easily be misconstrued especially since the bartender was white and the customers were black. But one thing for certain, it illustrated how poor customer service can leave an aftertaste that will cause anyone to avoid patronizing at an establishment for years to come.

How You Can Master Social Selling to Get in Front of Any Customer

Sajeel Qureshi | Posted 06.13.2015 | Business
Sajeel Qureshi

If you run a small-business or a small marketing team you can't market like McDonalds or probably even your largest competitor. So why bother trying?