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Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 02.20.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

The Key to Hustling: Have A Story

Rajat Bhageria | Posted 02.17.2015 | Small Business
Rajat Bhageria

Everyone always says that the key to creating a successful company and then monetizing on it is to hustle. Hustle. Hustle. Hustle. But what exactly does that mean? How do you even get the opportunity to hustle to an investor? How do you approach a major company and try to secure a deal with them?

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 02.10.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

A $48 Billion Opportunity for U.S. Electric Customers

John Farrell | Posted 01.30.2015 | Green
John Farrell

A 2.0 utility business model that doesn't accommodate this opportunity for local, equitable access to energy production and management will leave many U.S. electricity consumers deeply unsatisfied.

The Trouble with Broadcasting in a Social World

Peter Friedman | Posted 01.22.2015 | Business
Peter Friedman

Today, as a marketer, you're competing for customers' hearts and minds in the context of their newsfeeds, where they're getting the information that they care most about -- friend's messages and topics they've chosen to follow.

My New Title, CHO... Shifting Your Mindset by Shifting Your Focus

Ted Rubin | Posted 01.13.2015 | Business
Ted Rubin

I recently circulated a Facebook Post where I announced that my corporate title was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn't explain further, and it got everyone guessing what CHO stood for.

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 02.06.2015 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

The #1 Dumb Thing Businesses Do to Hurt Themselves

Laura Stack | Posted 12.23.2014 | Business
Laura Stack

If you really want to hurt your business, ignore what your customers want. Let me give you a few examples of this stupid business trick in action.

Christian Restaurant Owner Makes Leap Of Faith By Letting Customers Name Their Price

Huffington Post | Carol Kuruvilla | Posted 10.08.2014 | Religion

Some say faith can move mountains. According to one North Carolina restaurant owner, it can help pay the bills, too. Dana Parris, owner of Gaston...

Step Out of Your Comfort Zone

Ted Rubin | Posted 11.29.2014 | Business
Ted Rubin

As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike.

The Secret to Winning the Race for Talent: Purpose Is So Much More Than a Paycheck

Karin Volo | Posted 11.23.2014 | Business
Karin Volo

You've probably heard the term "war on talent." People in human resources have been talking about it for a decade. Well, that time is really here now. However, I'd like to challenge us to change the vocabulary around this. War has such a negative connotation.

A Glimpse Inside the Minds of 3 Business Leaders

Scott MacFarland | Posted 11.17.2014 | Business
Scott MacFarland

Have you ever wondered what today's business leaders think about? Tough questions must be asked almost every day in order to keep the business running smoothly.

Big Data And Marketing Personas - A Perfect Match?

Scott MacFarland | Posted 11.08.2014 | Business
Scott MacFarland

Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.

Standout by 'Liking' Them Before They 'Like' You -- It's Basic #RonR!

Ted Rubin | Posted 11.03.2014 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands.

The Customer Is Mostly Wrong

Gregory Ciotti | Posted 10.12.2014 | Business
Gregory Ciotti

One of the more iconic phrases in customer service is "give 'em the pickle," drawn from a story by Bob Farrell regarding an unhappy customer who couldn't get extra pickles for his hamburger.

Customer Service: There Is Only ONE Way

Hans Hickler | Posted 09.29.2014 | Business
Hans Hickler

Should you choose to differentiate yourself on the basis of service, then it has got to be about commitment and passion for the customer. As soon as the customer sees tradeoffs in customer service, then you have lost your differentiation on that front.

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 09.15.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.

How Great Entrepreneurs Really Listen To Customers

Marty Zwilling | Posted 09.10.2014 | Business
Marty Zwilling

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice o...

The Complete Guide to Using Social Media for Customer Service

Courtney Seiter | Posted 09.02.2014 | Technology
Courtney Seiter

Ready to do something really groundbreaking and revolutionary in social media marketing? I've got just the thing: customer service.

5 Best Practices for Tech Bubble Preparedness

Robert S. Hull | Posted 08.24.2014 | Business
Robert S. Hull

As you think about how to maintain and grow your business in both good times and bad, think of our best practice guide below as a form of "tech bubble preparedness kit."

Duct Tape Selling for Small Business

Carol Roth | Posted 07.12.2014 | Small Business
Carol Roth

Sales can be the bane of a small business owner's existence. Limited budgets and limited time sometimes put a constraint on profits. So how can you sell more effectively?

The Four Types Of Customers Your Business Will Meet Online

Girish Shenoy | Posted 04.16.2014 | Small Business
Girish Shenoy

Thanks to tantrums and never-ending checkout lines, it is no wonder that footfalls are increasing in online marketplaces. Be it for clothes or gadgets or even groceries. Everybody thinks that it is considerably easier to conduct business on the net.

The First Strategic Question Every Business Must Ask

Anthony Tjan | Posted 04.14.2014 | Business
Anthony Tjan

The truth is that most company leaders are too narrow in defining their competitive landscape or market space. They fail to see the potential for "non-traditional" competitors.

Fast Casual Restaurants Are Thriving, Fast Food Joints Are Floundering

BurgerBusiness | Posted 04.07.2014 | Home
BurgerBusiness

The battle for customers waged between fast-casual and quick-service restaurants proved about as noncompetitive last year as Sunday's Super Bowl. Fast casual won. Again.

2014 New Year's Challenge: Stop Guessing on Sales Forecasts

Bill Burnett | Posted 02.24.2014 | Business
Bill Burnett

In a high volume business, you may be able to get by with historical percentages for win rate, but in many businesses, a few opportunities could make or break the year. How real are they? My 2014 challenge to you is to stop guessing.