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4 Ways to Express Your Love for Your Customers

Alex Ivanovs | Posted 05.22.2015 | Business
Alex Ivanovs

It is every entrepreneurs dream to have customers that not only adore the services and products that you offer, but also feel deeply emphatic towards the values of the business, in turn becoming somewhat of ambassadors for your brand.

Poor Customer Service Prevents Repeat Business

Dr. Tiffany D. Sanders | Posted 05.18.2015 | Business
Dr. Tiffany D. Sanders

The experience my friends and I had at the popular Outback Steakhouse restaurant was an unusual and memorable one. Encounters such as this one can easily be misconstrued especially since the bartender was white and the customers were black. But one thing for certain, it illustrated how poor customer service can leave an aftertaste that will cause anyone to avoid patronizing at an establishment for years to come.

How You Can Master Social Selling to Get in Front of Any Customer

Sajeel Qureshi | Posted 04.13.2015 | Business
Sajeel Qureshi

If you run a small-business or a small marketing team you can't market like McDonalds or probably even your largest competitor. So why bother trying?

We Know Big Data Is Amazing -- What About This?

Scott MacFarland | Posted 04.01.2015 | Business
Scott MacFarland

As a marketer, I always want to know who is most likely going to be a paying customer. By combining these two powerful components of business we aren't taking an educated guess, we are using data to substantiate our marketing strategy.

Buying a Mattress

Jasmine Jaksic | Posted 03.25.2015 | Comedy
Jasmine Jaksic

While my husband and I have a million things in common, how we deal with customer service is not one of them. Like most people, I don't enjoy interacting with them (thanks, Comcast), but he does!

Annoying Clients -- How Do You Get Rid of Them?

Franziska Iseli-Hall | Posted 05.18.2015 | Business
Franziska Iseli-Hall

If someone sneaks into your tribe who is not a fit, have an open and honest conversation with them (trust your gut on this!).

One Hack That Turns a Loyal Customer Into a Lifelong Loyal Customer

Peter Shankman | Posted 05.16.2015 | Business
Peter Shankman

Loyal customers are great. Implementing little hacks to guarantee them into loyal-for-life customers like Starwood has done for me this morning? Priceless.

Invite Your Customer Into the Boardroom

Hans Hickler | Posted 05.17.2015 | Business
Hans Hickler

Adding customer discussions to the Board agenda is an important part of a broader customer engagement strategy with the board, including the regular review of customer survey results, engagement metrics, segmentation reviews.

Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 04.22.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

The Key to Hustling: Have A Story

Rajat Bhageria | Posted 04.19.2015 | Small Business
Rajat Bhageria

Everyone always says that the key to creating a successful company and then monetizing on it is to hustle. Hustle. Hustle. Hustle. But what exactly does that mean? How do you even get the opportunity to hustle to an investor? How do you approach a major company and try to secure a deal with them?

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

A $48 Billion Opportunity for U.S. Electric Customers

John Farrell | Posted 04.01.2015 | Green
John Farrell

A 2.0 utility business model that doesn't accommodate this opportunity for local, equitable access to energy production and management will leave many U.S. electricity consumers deeply unsatisfied.

The Trouble with Broadcasting in a Social World

Peter Friedman | Posted 03.23.2015 | Business
Peter Friedman

Today, as a marketer, you're competing for customers' hearts and minds in the context of their newsfeeds, where they're getting the information that they care most about -- friend's messages and topics they've chosen to follow.

My New Title, CHO... Shifting Your Mindset by Shifting Your Focus

Ted Rubin | Posted 03.14.2015 | Business
Ted Rubin

I recently circulated a Facebook Post where I announced that my corporate title was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn't explain further, and it got everyone guessing what CHO stood for.

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 02.06.2015 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

The #1 Dumb Thing Businesses Do to Hurt Themselves

Laura Stack | Posted 12.23.2014 | Business
Laura Stack

If you really want to hurt your business, ignore what your customers want. Let me give you a few examples of this stupid business trick in action.

Christian Restaurant Owner Makes Leap Of Faith By Letting Customers Name Their Price

Huffington Post | Carol Kuruvilla | Posted 10.08.2014 | Religion

Some say faith can move mountains. According to one North Carolina restaurant owner, it can help pay the bills, too. Dana Parris, owner of Gaston...

Step Out of Your Comfort Zone

Ted Rubin | Posted 11.29.2014 | Business
Ted Rubin

As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike.

The Secret to Winning the Race for Talent: Purpose Is So Much More Than a Paycheck

Karin Volo | Posted 11.23.2014 | Business
Karin Volo

You've probably heard the term "war on talent." People in human resources have been talking about it for a decade. Well, that time is really here now. However, I'd like to challenge us to change the vocabulary around this. War has such a negative connotation.

A Glimpse Inside the Minds of 3 Business Leaders

Scott MacFarland | Posted 11.17.2014 | Business
Scott MacFarland

Have you ever wondered what today's business leaders think about? Tough questions must be asked almost every day in order to keep the business running smoothly.

Big Data And Marketing Personas - A Perfect Match?

Scott MacFarland | Posted 11.08.2014 | Business
Scott MacFarland

Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.

Standout by 'Liking' Them Before They 'Like' You -- It's Basic #RonR!

Ted Rubin | Posted 11.03.2014 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands.

The Customer Is Mostly Wrong

Gregory Ciotti | Posted 10.12.2014 | Business
Gregory Ciotti

One of the more iconic phrases in customer service is "give 'em the pickle," drawn from a story by Bob Farrell regarding an unhappy customer who couldn't get extra pickles for his hamburger.

Customer Service: There Is Only ONE Way

Hans Hickler | Posted 09.29.2014 | Business
Hans Hickler

Should you choose to differentiate yourself on the basis of service, then it has got to be about commitment and passion for the customer. As soon as the customer sees tradeoffs in customer service, then you have lost your differentiation on that front.

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 09.15.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.