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How Do Marketers Reach and Attract Customers?

Scott MacFarland | Posted 07.29.2015 | Business
Scott MacFarland

The next time you're thinking about how to best reach your customer. Take a look at how big brands are effectively using content marketing and the way they are presenting their message and how they use a specific writing style.

This Product Manager Feared Customers

Brian de Haaff | Posted 07.29.2015 | Business
Brian de Haaff

If you want to be a great product manager, you must never avoid customers. The good ones and the rough ones. Here is how to conquer your fear and get back in the game.

Lawsuit Against T.J. Maxx Reminds Us 'Compare At' Prices May Not Be What You Think

The Huffington Post | Jamie Feldman | Posted 07.22.2015 | Style

One of the most exhilarating aspects of bargain hunting is figuring out just how big of a deal you've scored. So a new lawsuit against T.J. Maxx...

5 Simple Ways to Transform and Revive Your Company in 2015

Valeh Nazemoff | Posted 07.16.2015 | Business
Valeh Nazemoff

You probably have big goals for your company in 2015, but may yearn to approach them in a fresh way. Here are 5 ways CEOs and business leaders can shift themselves and their teams into the right mindset to make transformation happen.

Is Your Marketing Old School? What About Your Customers?

Scott MacFarland | Posted 06.30.2015 | Business
Scott MacFarland

Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling.

"Goal First" -- A Product Roadmapping How-To

Brian de Haaff | Posted 06.23.2015 | Technology
Brian de Haaff

The best boss I ever worked for (who was also one of my early mentors) beat into me the following "she with a plan wins." I hold on to that lesson today and typically am the first in a meeting to ask the 'wet blanket' question "why are we doing this?"

Do You Have a Clear Picture of Your Customer?

Scott MacFarland | Posted 06.03.2015 | Business
Scott MacFarland

These are just 4 simple things to think about when trying to define what data is necessary for a 360-degree view of the customer. I honestly think a marketing department must consider EVERY customer touch point, not just the digital ones.

4 Ways to Express Your Love for Your Customers

Alex Ivanovs | Posted 05.22.2015 | Business
Alex Ivanovs

It is every entrepreneurs dream to have customers that not only adore the services and products that you offer, but also feel deeply emphatic towards the values of the business, in turn becoming somewhat of ambassadors for your brand.

Poor Customer Service Prevents Repeat Business

Dr. Tiffany D. Sanders | Posted 05.18.2015 | Business
Dr. Tiffany D. Sanders

The experience my friends and I had at the popular Outback Steakhouse restaurant was an unusual and memorable one. Encounters such as this one can easily be misconstrued especially since the bartender was white and the customers were black. But one thing for certain, it illustrated how poor customer service can leave an aftertaste that will cause anyone to avoid patronizing at an establishment for years to come.

How You Can Master Social Selling to Get in Front of Any Customer

Sajeel Qureshi | Posted 06.13.2015 | Business
Sajeel Qureshi

If you run a small-business or a small marketing team you can't market like McDonalds or probably even your largest competitor. So why bother trying?

We Know Big Data Is Amazing -- What About This?

Scott MacFarland | Posted 06.01.2015 | Business
Scott MacFarland

As a marketer, I always want to know who is most likely going to be a paying customer. By combining these two powerful components of business we aren't taking an educated guess, we are using data to substantiate our marketing strategy.

Buying a Mattress

Jasmine Jaksic | Posted 05.25.2015 | Comedy
Jasmine Jaksic

While my husband and I have a million things in common, how we deal with customer service is not one of them. Like most people, I don't enjoy interacting with them (thanks, Comcast), but he does!

Annoying Clients -- How Do You Get Rid of Them?

Franziska Iseli-Hall | Posted 05.18.2015 | Business
Franziska Iseli-Hall

If someone sneaks into your tribe who is not a fit, have an open and honest conversation with them (trust your gut on this!).

One Hack That Turns a Loyal Customer Into a Lifelong Loyal Customer

Peter Shankman | Posted 05.16.2015 | Business
Peter Shankman

Loyal customers are great. Implementing little hacks to guarantee them into loyal-for-life customers like Starwood has done for me this morning? Priceless.

Invite Your Customer Into the Boardroom

Hans Hickler | Posted 05.17.2015 | Business
Hans Hickler

Adding customer discussions to the Board agenda is an important part of a broader customer engagement strategy with the board, including the regular review of customer survey results, engagement metrics, segmentation reviews.

Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 04.22.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

The Key to Hustling: Have A Story

Rajat Bhageria | Posted 04.19.2015 | Small Business
Rajat Bhageria

Everyone always says that the key to creating a successful company and then monetizing on it is to hustle. Hustle. Hustle. Hustle. But what exactly does that mean? How do you even get the opportunity to hustle to an investor? How do you approach a major company and try to secure a deal with them?

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

A $48 Billion Opportunity for U.S. Electric Customers

John Farrell | Posted 04.01.2015 | Green
John Farrell

A 2.0 utility business model that doesn't accommodate this opportunity for local, equitable access to energy production and management will leave many U.S. electricity consumers deeply unsatisfied.

The Trouble with Broadcasting in a Social World

Peter Friedman | Posted 03.23.2015 | Business
Peter Friedman

Today, as a marketer, you're competing for customers' hearts and minds in the context of their newsfeeds, where they're getting the information that they care most about -- friend's messages and topics they've chosen to follow.

My New Title, CHO... Shifting Your Mindset by Shifting Your Focus

Ted Rubin | Posted 03.14.2015 | Business
Ted Rubin

I recently circulated a Facebook Post where I announced that my corporate title was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn't explain further, and it got everyone guessing what CHO stood for.

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 02.06.2015 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

The #1 Dumb Thing Businesses Do to Hurt Themselves

Laura Stack | Posted 12.23.2014 | Business
Laura Stack

If you really want to hurt your business, ignore what your customers want. Let me give you a few examples of this stupid business trick in action.

Christian Restaurant Owner Makes Leap Of Faith By Letting Customers Name Their Price

Huffington Post | Carol Kuruvilla | Posted 10.08.2014 | Religion

Some say faith can move mountains. According to one North Carolina restaurant owner, it can help pay the bills, too. Dana Parris, owner of Gaston...

Step Out of Your Comfort Zone

Ted Rubin | Posted 11.29.2014 | Business
Ted Rubin

As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike.