Criminal cyber attacks on health care information repositories have increased 125 percent since 2010. With the announcement of the Excellus breach last week, the total number of big-headline medical information compromises reported in 2015 had crossed the mind-blowing demarcation line of 100 million files.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
The more breaches consumers go through without experiencing any direct and tangible financial consequences, the less likely they are to care or worry about the next breach, or the next one, or the one after that, to the point that data breaches won't even be news to anyone anymore. And that could result in huge risks all around.